There’s a restaurant I sometimes visit, on the beach in Hawaii, that has a $1,000 cheeseburger. And every coach who wants extraordinary clients, needs a “thousand dollar cheeseburger” on their menu. 

In this week’s podcast episode, I coached Shelley Paxton, the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. 

Her book has just been published by Simon and Schuster and in our call, she was wondering how to craft the “funnel” for her business. 

But here’s the thing, funnels are boring and I know that Shelley is a rebel. So, instead, I help her craft her thousand dollar cheeseburger.

Love. Rich

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