Most of what I try fails, but these failures are often invisible, while the successes are visible.”

— Johannes Haushofer

My previous article about my recent struggles seemed to really strike a chord with people.

I was actually inspired by Johannes Haushofer. He is the Assistant Professor of Psychology at Princeton University and he recently shared his “CV of Failures.”

You see, he’d noticed that projecting only success and never recognizing failure has damaging effects.

And he decided to do something about it.

“People are more likely to attribute their own failures to themselves, rather than the fact that the world is unpredictable, applications are crapshoots, and selection committees and referees have bad days. This CV of Failures is an attempt to balance the record and provide some perspective.” he said.

Johannes, in turn, was inspired by an article by Melanie Stefan in Nature.

Keeping a visible record of your rejected applications can help others to deal with setbacks,” she wrote. “A couple of months ago, I received a letter informing me that my fellowship application had failed.

On the same day, Brazil’s World Cup squad announced that football phenomenon Ronaldinho had not been selected.

“Cool,” I thought. “I am like Ronaldinho.”

But that thought offered only little consolation. No scientist enjoys such failures, but too often we hide them.

In a way, a fellowship rejection is to be expected. Most of these fellowships have success rates of about 15%, meaning that an applicant might be successful in only one out of every seven tries.

For every hour I’ve spent working on a successful proposal, I’ve spent six hours working on ones that will be rejected. I don’t mind the extra work — after all, if I abhorred tedious tasks with low chances of success, I would not be in research.

The problem is my CV does not reflect the bulk of my academic efforts — it does not mention the exams I failed, my unsuccessful PhD or fellowship applications, or the papers never accepted for publication. At conferences, I talk about the one project that worked, not about the many that failed.

So here is my suggestion. Compile an ‘alternative’ CV of failures. Log every unsuccessful application, refused grant proposal and rejected paper.

Don’t dwell on it for hours, just keep a running, up-to-date tally. If you dare — and can afford to — make it public.

It will be six times as long as your normal CV. It will probably be utterly depressing at first sight. But it will remind you of the missing truths, some of the essential parts of what it means to be a scientist — and it might inspire a colleague to shake off a rejection and start again.

As I wrote in my previous post, success as a coach or as an entrepreneur is a ride.

There are accomplishments and there are failures.

There are successes and there are struggles.

There are ups and downs.

There are YESes and NOs.

A helluva lot of failures, struggles, downs and NOs – if you REALLY want to be successful.”

Now you know what to do.


Track your failures, your struggles and your downs. And count your NOs.

See you on the ride. I am right there alongside you!

Love. Rich

P.S. My favorite line on Johannes Haushofer’s document reads:

“This darn CV of Failures has received way more attention than my entire body of academic work.”


I’m often asked questions like: “How can I move forward POWERFULLY towards my dreams?”

I’m not kidding when I say, “I wish I knew.” But over here, what can LOOK like me “moving forward powerfully” rarely FEELS like that.

It was a life changing insight for me when I first realized that I tend to compare how everyone else looks on the outside with how I feel on the inside.

And that’s like comparing apples with oranges.

Over the past two years, some people could look at me and say that my business has grown exponentially and that I’ve had more success than ever before.

Or, if they took the time to talk to me — and if I was brave enough to speak the truth — they would discover the complexities and challenges of that time and the emotional roller coaster that I’ve been on…

I was heartbroken over the death of my father, two years ago. I had almost no energy and felt completely overwhelmed in the months that followed.

I now look back on that period as one of the most challenging periods of my life.

I had such a tough time generating new business in the months that followed that I used up most of my savings.

Being a dad to my two little boys at the same time was exhausting.

As I began to enroll for the second year of 4PC, I felt completely out of my depth and almost quit.

I’ve been so afraid to write my second book that I’ve held back on it for almost two years.

My team has grown so fast I sometimes get afraid of how and where I’ll create the money each month simply to run my business (let alone to grow it) and that it would be so much easier to go back to having just a few private clients and a single personal assistant.

As much as I talk of always choosing to head in the direction of my fears, I sometimes get so afraid that I shut down completely and overdose on Netflix. Or I get so overly picky about the details with my team that I totally frustrate them.

I was mortified when my business consultant told me I was a bottleneck in my own organization.

I’m so good at helping others take care of themselves but I get exhausted and don’t know how to stop and take care of me.

Last month alone:

  • I lost $10,000 because I made a single mistake.
  • I was too afraid to ask to speak on the stage at a conference I’m attending.
  • Despite having a friend who wants to introduce me to several billionaires he knows, to interview then for my next book, I’ve been paralyzed by fear and resisted asking him to set up the meetings.
  • And I wrote a poorly worded email to some potential clients, instead of calling them, and probably lost their business because of it.

Here are two suggestions if you’d like to “be powerfully moving forward…” in the direction of your dreams:

1. Take Tiny Steps

Even Exponential Success only happens one tiny step at a time.

Stop worrying about being powerful. That can only be judged from the future.

Instead, wake up each morning and ask yourself, Who Can I Serve? Or What Can I Create?

Go serve someone.

Go create something.

And that’s it. Job done.

I had these bracelets designed and made for everyone at my last intensive.

On the front they say: Serve. Create.

On the back there’s a check mark (a tick if you’re British).


I told them, wake up every day and find a way to serve one person or to create one thing.

Then turn your bracelet over. Because you’re done for the day.

Dream big. But take tiny steps.

2. Change Your Time Frame.

You can’t measure success as an entrepreneur on a daily, weekly, or even a monthly basis.

Because success as a coach or as an entrepreneur is a ride.

There are accomplishments and there are failures.

There are successes and there are struggles.

There are ups and downs.

There are YESes and NOs.

A helluva lot of failures, struggles, downs and NOs – if you REALLY want to be successful!

So the only true way to measure success is from THE FUTURE.

You have to give up any attachment to what’s coming next or how things ‘should’ turn out.

Really. One day you’ll be rocking slowly back and forth in your chair sharing stories with your grandkids and THAT will be the moment that you’ll see – maybe for the first time – what those struggles were for and how those missed opportunities, that broke your heart at the time, turned into your greatest learning experiences.


So, how DO you move forward POWERFULLY towards your dreams?

You dream bigger than you’ve ever dreamed.

You take one tiny step at a time.

You take action without attachment.

Nobody said it was going to be easy. But if you’re seeking to make an impact, the easy path isn’t for you.

Love. Rich


I’m often asked by coaches whether or not they should get a certification.

There’s an important distinction you need to understand before you answer that question.

Do you want more CONFIDENCE or COMPETENCE?

If you want to build your confidence and self-esteem that’s fine. We could all do with a little more of that at times.

There’s nothing wrong with taking trainings that lead to a certificate at the end, IF you know why you are seeking them.

In the movie, The Wizard of Oz, Dorothy meets and befriends the Scarecrow. He’s only just been made, so he doesn’t have much ‘knowledge’.

He confuses this with thinking he’s stupid and, despite continually demonstrating that he has a lot of wisdom, he wants a brain.

She meets the Tinman who is made completely of metal and doesn’t have a physical heart.

He turns out to be the most the most tender and emotional of Dorothy’s new friends but he thinks he can’t love. So, he wants a heart.

And she meets the Cowardly Lion who believes that his fear makes him inadequate.

Despite frequently acting in the face of fear, he desperately wants some courage.

They spend most of the movie traveling to meet The Wizard of Oz, who they believe will finally grant their wishes.

But when they finally meet the “Wizard” they discover that he’s actually a normal middle-aged man who has been projecting a fearsome image.

He eventually even admits to being a “humbug”.

Well, it would take one who’s spent much of his life trying to pretend to be someone he’s not, to see that what many of us are seeking is what we don’t ready need. (I’m talking to myself here, by the way. I know the Wizard’s part of the story from the inside out).

He gives the Scarecrow a diploma, the Lion a medal, and the Tin Man a ticking heart-shaped watch, granting their wishes and convincing them that they have received what they sought.

It’s such a beautiful metaphor for life.

And whilst you can never have enough of what you don’t really need, it doesn’t hurt, once in a while, to receive a little placebo to help us on our own journey!

The most important skill as a leader, a coach or an entrepreneur is self-awareness.

Maybe you’re a pretend ‘Wizard’, a ‘stupid’ Scarecrow, a Tinman without a ‘heart’, or a ‘cowardly’ Lion. That’s ok. It’s the nature of being human. We all think we’re less than or pretend to be something we’re not at times.

You probably wouldn’t be a great coach if you didn’t know that story from personal experience.

So, if you believe that a certificate will help you to build your confidence and self-esteem as a coach, that’s perfect.

If you believe that a certificate will help to open doors to you in the corporate world, that’s great.

And if you take some trainings that lead to a certificate because you believe that even the most masterful coaches never stop learning, that’s great too.

Just don’t forget to pause to see where your beliefs are coming from. And then smile when you remember just how human you are!

Now, what are YOU seeking most, right now?

Love. Rich


There’s a question that coaches ask me — again and again and again. It’s a question that I addressed in The Prosperous Coach. But I hid it away – and my answer – in the Appendix.

The question I hear so much is:
“How do I turn a great coaching conversation into a great coaching client?”

And it’s an important question.

And there’s a reason I hid my answer in the Appendix.

You see, I didn’t want it to become a ‘formula’. Coaching cannot become formulaic.

Don’t believe anyone who tells you there’s a ‘Magic System’ to create coaching clients.

Even the ideas in our book can be turned on their head in any moment, depending on who you are coaching.

There is no ‘system’ that will enroll powerful, high-performing, high-paying clients.

There are systems that can sell e-books. There are systems that can sell apps. There are systems that build an email list.

But a powerful coaching engagement with a powerful, high-performing, high-paying client — there’s NO formula for that.

And yet there are some deep principles — that if you apply — will turn a powerful coaching conversation into a powerful coaching relationship.

Watch me share more about them here:


Love. Rich


I spent most of my life asking myself, Who Am I?
Who am I to be a coach? Who am I to teach others? Who am I to be a leader? Who am I to write a book? Who am I to marry a beautiful woman?

Truthfully, the voice in my head that uttered those words to me, so often, sounded much more mean.

And they came out more like, “Who the f**k are YOU?”

The secret fear that I’ve carried since being a young child is that I’m ‘worthless’—which meant I constantly showed up trying to ‘prove’ myself.

It didn’t matter who ‘you’ were, I did whatever I could to attain your approval. I tried to dress the right way, say the right things and do what it took.

Except it was painful.

I rarely got the approval I sought.

And even if I did it felt yucky because I wasn’t being myself anyway.


One day I shared my “Who Am I?” question with my friend Sean Stephenson.

And he said, Well, who ARE you?

And he blew my mind.

I froze.

Time seemed to stand still.

Because I knew this was my moment.

The insight came.

I got it. In an instant.

All I had to do was to answer his question and claim who I am.

And I was afraid.

Because this wasn’t about proving myself.

This was about owning who I really am.

Sean didn’t give a shit about my answer. I knew that.

I didn’t need to ‘prove’ myself to him. I knew that.

He had me see that Who am I? wasn’t a rhetorical question. It only had power over me if I DIDN’T answer it.

So in that moment, I went there with him.

It was edgy. I had to put humility to one side. I had to own my power, not hide from it.

I told him who I am.
No self-deprecation.
No holding back.
No apology.

I owned the powerful man that I am.
I owned the impact I have in the world.
And I owned the difference that I make.

And then I paused.

I looked into his eyes and the bastard was smiling at me.

And we laughed out loud.


Wow. I thought I understood the power of questions.

After all, the mission of a powerful coach is not to answer the questions that our clients are asking – it is to help our clients upgrade the quality of the questions they are living into.

I’d just missed that it could be even more subtle than that.

Who am I? is a question that has held me back for most of my life. It’s had me play small. It’s had me look for ‘heroes’. It’s had me feel less than and trying to ‘prove’ myself.

A tiny change of emphasis on the second word, to Who AM I? enabled me to answer that question MYSELF, for the first time, instead of seeking validation


The key to becoming a better coach and a better leader is not in our training, our skills or our education but in our self-awareness.

It’s our blind spots that hold us back, not the things we already know we need to improve on.

Our clients show up believing they live in a world with ‘hard edges’. A world where some things are possible but others are IMPOSSIBLE.

Ever heard a client say, But you don’t understand…?

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The best way to get to these blind spots is a powerful question.


Click here for some of the most powerful coaching questions I know. The list continues to grow.


What’s YOUR favorite, most powerful (secret) coaching question?

Love. Rich


 I still struggle with how to answer this question. It can get me tongue-tied and confused. And I’ve spent a lot of time thinking about the answer over the past ten years.

But I rarely say I’m a coach because that reply seems to shut down a conversation.

You see, most of the time, people want to put us in a neat little box.

Oh, you’re an… accountant, lawyer, doctor…

When I say I’m a coach, people most often respond, Oh, a life coach… And then they talk about something else.

Or they look confused because they have NO idea what a coach does.

If you’re a coach immersed in a world of personal growth it can be easy to forget that most of the planet has NO idea what a coach does.


I’m interested in one of two EMOTIONAL reactIons to this question.

And I’m looking to share a STORY that has the questIoner respond:

Either: Wow!

Or: How do you DO that?

It’s a bonus if they say, Wow! How do you do that?


I’ll often begin with these words because they prepare the listener for a more unusual response.

And then I’ll go on to share a client success story.

I’m looking for a story that STARTS a conversation…

Here’s an example:

- What do you do, Rich?

- Well, it’s kinda hard to explain… But a client of mine recently raised 3 Million Dollars for his non-profit after a challenge I gave him over a lunch break.

- What do you do, Rich?

- Well, it’s kinda hard to explain… But recently a client of mine began coaching one of the leaders of a global 15,000 person organization. And another client transitioned from being a therapist (at  $100 or so an hour) to having a coaching client who paid $86,000 to work with her.

- What do you do, Rich?

- Well, it’s kinda hard to explain… But a year ago I coached a Presidential candidate. She had three Masters degrees and a PhD and she ran a seven-figure business. And she was a mum to three kids. I love to coach the kind of people who DON’T need a coach.

All of these are real examples for me. And they are Conversation Starters.

And even so, sometimes the person I’m talking to will still just say, That’s interesting. And then walk away!

I’m (still) learning to be less attached to the response than to have fun trying to connect with MY kind of people. THEY are the ones who can’t wait to find out more.


But what if you’re a coach who doesn’t YET have a selection of client success stories?

In my early days of my coaching career I’d often respond as follows:

- What do you do, Rich?

- I help men who want to create more passion in their relationships with women.

This wasn’t a success story. This was me noticing a pain in many relationships. (Especially my own, to be honest).

It turned out that women who heard this response would often ask, “Do you ever work with women, too?”

Later, once I’d founded The Confident Woman’s Salon and I was immersed in researching the distinctions between what drove forward and what held back really powerful women, I’d often respond in this way:

- What do you do, Rich?

- I’m interviewing the Forbes 100 Most Powerful Women, and those on their way.

This turned out to be a fascinating conversation starter.


You may be a new coach but you ARE a coach. So don’t dismiss the power of questions in your response.

It’s a little provocative and you’ll need some confIdence for this but it’s quite ok to respond to a question with a question…

- What do you do?

- Let me answer that with a small question. What’s the single biggest challenge that you faced in your business today?

[You can replace 'business' with relationship, life, finances, health or the specific field you work in].

If someone isn’t willing to answer this question – for some people it’s a little too provocative – frankly that means they aren’t interested to have a deeper conversation, so they probably aren’t the kind of client I love to work with.

And that’s a great thing as I’ve just filtered out someone who’s not a dream client.

When they DO respond with a specific issue, that’s when you can have a little fun based on how YOU work with business owners.


Staying with a business example, if they reply,

- My biggest challenge is employee turnover…

You could respond as follows:

- I work with CEOs on the 3 factors that impact employee turnover the most.

Next comes the FUN part. Because you only need to know TWO of the main factors that could be impacting them:

“The first is the persona of the Founder. If the CEO isn’t willing to do their own deep, inner work, no external strategy will have the impact they desire.

Second, I work with leadership teams on communication. Communication between executives. Communication with customers. And communication between internal teams.

The third issue is always highly personalized. I’d need to sit down with you and ask a few more questions to find out what that third issue might be for YOU and your company…”

Then go SILENT and wait to see what they say next.

Your dream people will want to know more.

[Just pick the two biggest issues for YOUR dream clients and replace them in the example above].


A coach once wrote to me:

“I am still trying to figure out the statement, ‘I help women who ________ to ________.’

What I do know is women come to me feeling low, unhealthy, etc. and after working with me they feel better.

What I SEE happen is they come in with their light on the Dim setting and leave with their light 10,000 times brighter.

Here are some words I have heard from my clients: Lighter, more positive, relieved, free, energized, relaxed, empowered, inspired.”

My response to him was simple.

Stop trying to create an “elevator pitch”.

You see, he already knew the answer.

The next time someone asks, What do you do? He can simply respond:

“Well it’s kinda hard to explain but women come to me feeling low and unhealthy. They come in with their light on the Dim setting and leave with their light 10,000 times brighter!”

They leave feeling lighter, more positive, relieved, free, energized, relaxed, empowered and inspired.



Love. Rich



In The Prosperous Coach, I wrote:


“The barrier to entry for coaching is now SO low that literally anyone can become a coach. There are companies that will certify you for free, and almost every “coach training company” promises immediate wealth and success if you will just sign up for their coach training.

This means that many people experience coaching at the lowest end of the skill spectrum. Coaches who have trained online, coaches who have done a weekend workshop, and coaches who have simply read a book about coaching are hanging out their shingles and offering free sessions to tempt potential clients.
It’s no wonder that despite the incredible results that real coaching can generate for clients, many people will have a poor experience of coaching.

But you don’t have to be one of those coaches.

You can be extraordinary if you are willing to put in the time, educate yourself, and turn pro.

Use that high bar for success to your advantage.

Be one of the committed coaches willing to clear that bar.”

1. See that you have a gift for helping people.

2. Discover that you can be PAID to do what you LOVE. (It’s called coaching).

3. Sign up for a coach training course.

4. Finish your coach training and WAIT for the clients to come rolling in.

5. Irritate all of your friends and family by raving about the power of coaching.

6. Coach everyone you know. WITHOUT PERMISSION.

7. Sign up for a Magic 7-Step System GUARANTEED to help you succeed as a coach (but only one that is run by an internet marketer—not a professional coach).

8. Invest thousands (and thousands) of dollars – and hundreds (and hundreds) of hours creating a beautiful website, a glossy business card, a social media presence, an SEO strategy, a twenty-five minute taster session, a facebook page, a twitter following, an instagram account, a pinterest whatever-it’s-called, and sign up for a series of weekly network marketing breakfast meetings.

9. Wait for the clients to show up.

10. Sign few clients. Make little money. Get more and more frustrated.

1. See that you have a gift for helping people.

2. Discover that you can be PAID to do what you LOVE. (It’s called coaching).

3. Understand that your coach training is just the FIRST part of your life-long Professional Development.

4. Read The Prosperous Coach.

5. Connect. Invite. Create. Propose.

6. Coach. Coach. Coach. (And invest in your own coach).

7. Serve. Serve. Serve. (Serve your clients don’t please them).

8. Practice Client Astonishment.

9. Look for clients who inspire YOU, not clients you can inspire.

10. Keep raising the bar. There’s NO ‘magic formula’. Find out what works for YOU. Leave the rest.

Love. Rich


THERE IS A SECRET to being a professional coach. If you can just learn the secret, you will instantly be a great coach…

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Here’s Ursula K Le Guin on the pervasive myth that there is a secret to being a writer:

“Myth: There is a secret to being a writer. If you can just learn the secret, you will instantly be a writer.

I will dispose of [this] myth as quickly as possible. The “secret” is skill. If you haven’t learned how to do something, the people who have may seem to be magicians, possessors of mysterious secrets.

In any complex art, such as…[coaching] there are so many techniques, skills, choices of method, so many variables, so many “secrets,” some teachable and some not, that you can learn them only by methodical, repeated, long-continued practice — in other words, by work.

[Here's] a warning to the unskilled: What works for me isn’t going to work for you unless you’ve worked for it.”

Ok. I lied.

There is a secret.


Love. Rich

P.S. DO THE WORK to be an Extraordinary Coach and join us at our next Intensive this September. Just a few spots remain. Reserve your seat here:


Recently, I’ve been coaching the new CEO of a multi-million dollar medical equipment company.

It’s a business that has been running for 35 years. Many of the employees have been in the company for over 18 years. It’s a company with an unparalleled reputation in its industry.

The new CEO is a real visionary. He wants to take revenues to $30 Million in ten years. (Although, I’ve challenged him to do it in less than five!)

Below is the advert he placed recently for a new technician.

In a world where most technician ads are a list of responsibilities, duties, requirements and certifications required, this advert was like a breath of fresh air.

Bear in mind that this wasn’t a clever ad for his new Vice President. This was an ad for an entry level position at the company.


- Are your tools as clean as your toothbrush?
- Were Legos your favorite toy and you still feel compelled to play with them when a kid busts them out?
- Have you ever imagined your entire house clad in stainless steel?
- Do you think of Duct Tape as a building material?
- Can you spot a 69 Camaro from 3 miles away by the shape of the taillights?
- Have you ever used Krazy Glue to fix a wound?
- Do you love the smell of argon?
- Do you consider a beautifully designed machine artwork?
- Have you ever built a piece of furniture out of plumbing fittings?
- Are you the type of person that does a parts list check before assembling a piece of Ikea furniture?
- Is your garage the most organized space in your house?
- Are your fingerprints visible because of the permanently trapped grease?

If so, contact me.

Don’t send a resume, I don’t care where you worked and what you did yesterday.

I need the right person tomorrow. Tell me WHY you are the right person.


He was overwhelmed with responses, even a few angry ones.

But one email stood out from the rest.

He met the guy and knew instinctively that this was his man and he was hired on the spot.

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If you’re going to 10X your business you bring the principle of HELL YES to every interaction, to every conversation, to every new hire…

Love. Rich


P.S. If you want to be an Extraordinary Coach, stop solving the ‘problems’ your clients bring to the table.
Instead, dive deeper into their dreams and their desires than they’ve ever dared to go.

Help them dream bigger than they’ve ever dreamed.

And then help them get there.

One tiny step at a time.

And they’ll be grateful to you for ever…

Join us at the upcoming Extraordinary Coach Intensive. A few seats still remain. Secure yours here:


Teo Alfero is the CEO & founder of Wolf Connection. He is also a founder member of my community of leaders called 4PC.

If you want to know what it means to live an exponential life, then Teo is a man you could learn from…

7 years ago, Teo was a business owner. One day, he was offered a wolf-dog pup as a pet by a friend.

No thanks! he said. I’ve got no room in my life for a puppy, let alone a wolf pup.
But his friend had another dog which was hurting this baby wolf, so Teo reluctantly agreed to help after all.

Around that time, he began volunteering at an animal shelter in his spare time.
One day an old lady – who’d taken care of about a dozen wolves – passed away, and they were sent to the shelter.

But the shelter couldn’t cope and the animals were going to be put down.

And Teo found himself in the office of the shelter’s founder, saying, I’ll take care of them because I’ve always wanted to run a wolf sanctuary…

Except. That wasn’t true!

He’d never even dreamed of running a wolf sanctuary! The idea had not even once crossed his mind.

He just knew he had to help.

So he rented a plot of land, took his courage and his humility in his hands and he asked for volunteers to assist him.

A couple of friends helped, someone offered some wire fence for cages. And Wolf Connection was born.

Wolf Connection is now a sanctuary – a safe haven – for around 30 wolves and Wolf dogs, many of whom have been badly abused by their owners.

Teo is the creator and founder of Wolf-Therapy and his wolves help thousands of at-risk teenagers.

Dozens of volunteers give up their time to take care of these beautiful animals. And hundreds of people visit every year and hike with them in nature.

Teo has raised millions of dollars for Wolf Connection and gained the trust and backing of many celebrities.

Two years ago, Teo was a participant at one of my Intensives, when I challenged everyone to go out and make some money over a break.

The secret, I told them, was to FAIL and to collect as many NOs as they could. (That’s often a key to success, by the way!)

Eighteen months later, Teo stood on stage at another one of my Intensives to tell us a story.

You see, that day of the challenge, he’d left the room, thinking that he’d just ignore me!

He later told me he was angry with the challenge and hated me for setting it.

With an hour to go before the participants were due to return, he’d decided he’d just pretend that he’d done it.

With 30 mins to go before the participants were due to return, he decided, What the heck?! What have I got to lose?

He was trying to raise funds for Wolf Connection, so he picked up his phone.

He called 3 people.

And he asked each for a $1,000,000 donation.

Two gave him an immediate and visceral NO!

The third, he left a voicemail and they never ever returned his call.

But, as he stood on stage, 18 months since the terror of that exercise and those HELL NO phone calls, he told us that he’d now raised $3,000,000 for Wolf Connection.

He said two things happened for him on that day, when he’d collected his 3 NOs:
1. He’d lost his fear of asking for a million dollars.
2. And he’d lost his fear of hearing the word NO!

I’ve been in a Men’s Group with Teo for close to seven years.

We’ve been doing deep work together constantly throughout that time.

We’ve been side by side through deaths, marriages and births, through the successes and the struggles of business and the highs and the lows of life.

We’ve challenged one another, confided in one another and heard one another’s secrets. Again and again.

One of these photos is of Jean-Louis Rodrigue working with Teo at our recent 4PC Intensive on applying physicality to acting and performance.

Jean-Louis is the acting coach to many A-List celebrities, including Leonardo DiCaprio, Sir Ian McKellen, Forest Whitaker, Juliette Binoche and even the FBI!

We never stop learning or challenging one another.

If you think what Teo has created in the past 7 years is incredible, watch this space.

This man is relentless.

He doesn’t stop.

His dream next year will always be bigger than his dream the year before.

His vision is to grow Wolf Connection ten times.

To create a foundation that is self-sustaining, that generates millions of dollars a year to work with thousands more at-risk teens and help many, many more wolves.

I am so proud and honored to call Teo a friend.

You can learn more about Wolf Connection, visit and even sponsor a wolf here:

Love. Rich

P.S. Join other members of this extraordinary community at The Extraordinary Coach Intensive this September. Come ready to play full out. Hide nothing and hold nothing back. Reserve your seat now: