I once sat down with a young woman who was a millionaire. In her early twenties she sold her first company for over a million dollars. Now in her mid‑twenties, she shared her goal to make seven-figures a year in online income.
Smiling, I said that I wasn’t interested in coaching her around this goal. She seemed stunned and said, “But every coach I meet says they’d love to coach me!” “Of course they do,” I replied. “With your track record there’s no doubt that you’ll achieve that goal. But I only like to coach people around goals that make them feel truly alive.”
So I asked her, once you’ve got your $100K a month, what else do you want? And then we went deeper. What else? What else? What else? (I am like a dog with a bone with this simple question—and I won’t let go until I see the sparkle in their eyes.)
We talked for about an hour until she was overcome by emotion. With tears streaming down her face, she told me about the incredible challenges she’d had to overcome. And finally she admitted that she really wanted to inspire young entrepreneurs to live healthy, balanced lives in order to make a bigger impact.
“Now we’re talking!” I said.