The Money Question for Coaches
I met a coach at our last Intensive. She asked me for some advice about building her practice. But my job is to serve people, not to please them, so I spoke my truth. I told her to quit coaching. At least for a while. Five months later she posted about this in the Facebook group we have for alumni at our events: "Story time.... so I went to my first intensive in September... bright-eyed and bushy tailed as a brand spanking new coach, fresh out of college ready to find all the secrets to guiding the world into Nirvana... or something like that. I was at a complete loss for words at everything, I was SO inspired... I got to meet THE Rich Litvin .... I told him my background... my plans... and he looked at me and told me to get a job in sales. Never meet your heroes right?? Fast forward a few months... and my life being flipped completely upside down, I am now Director of Sales for a magazine my family is publishing (which I totally fell into) and sure as hell... my coaching business … [Read more...]
The Elon Musk Problem
The photo on the left is of 45 year old Elon Musk looking cool. As well he might, as the 80th-wealthiest person in the world—with an estimated net worth of $15.2 billion! The photo on the right is of geeky 27 year old Elon Musk. That Elon lacked a social life compared to his brother and sister. They went to parties while he spent most of his time doing solitary activities, like reading and programming. One of his college housemates said: "Elon was the most straight-laced dude you ever met. He never drank. He never did anything. Zero. Literally nothing." Elon himself said he worked 100 hours a week for more than 15 years. The problem with success, as Stefano Zorzi explains: "We invariably look up to people once they have made it. Not before, or in the process of doing so." He goes on: "Successful people are typically well groomed, confident, charismatic — all carrying that aura of inevitability only hindsight can give. People in the process of (trying to) become successful, on … [Read more...]
We Learned, Played and Faced Challenges
Leadership is lonely. But it doesn't need to be that way. I was astounded at the caliber of people in our community who attended our last intensive. Coaches, leaders and entrepreneurs flew in to be with us from as far as Australia and Japan, as well as from across Europe and the United States. We learned, we played, we faced challenges, we leaned into our edges, we had fun! Here are some of the messages I was teaching at the intensive—sometimes between my words: 1. You are unique and unorthodox and you don't need to be alone. 2. In community, we learn how to stand alone. Together. 3. It's easier to imitate than to originate. 4. It's easier to see than to be seen. 5. It's easier to love than to be loved. 6. It's easier to follow than to lead. 7. It's easier to chase shiny objects than to put a stake in the ground. 8. It's easier to sit quietly than to stand out. 9. It's easier to speed up than to slow down. 10. It's easier to seek perfection than to take action. 11. … [Read more...]
The 4 Coaching Sales
1. The first sale is selling yourself on knowing you're great at what you do. 2. The second sale is selling someone on having a powerful conversation with you. 3. The third sale is selling your coaching to a client. 4. And the fourth sale is when your client sells your coaching to their husband, wife or business partner. Most coaches only work on sale #3. But you only get your check after all four sales. Which sale are you strongest on? And which sale do you need to work on most? Love. Rich … [Read more...]
You Can Never Have Enough Of What You Don’t Really Need
I'm often asked by coaches whether or not they should get a certification. There's an important distinction you need to understand before you answer that question. Do you want more CONFIDENCE or COMPETENCE? If you want to build your confidence and self-esteem that's fine. We could all do with a little more of that at times. There's nothing wrong with taking trainings that lead to a certificate at the end, IF you know why you are seeking them. In the movie, The Wizard of Oz, Dorothy meets and befriends the Scarecrow. He's only just been made, so he doesn't have much 'knowledge'. He confuses this with thinking he's stupid and, despite continually demonstrating that he has a lot of wisdom, he wants a brain. She meets the Tinman who is made completely of metal and doesn't have a physical heart. He turns out to be the most the most tender and emotional of Dorothy's new friends but he thinks he can't love. So, he wants a heart. And she meets the Cowardly Lion who … [Read more...]
“Will you let me be your coach?”
I've shared with you three of the videos in a series I recorded for our online Tribe called Evercoach and this is the final video in the series. As I've mentioned, these videos were created to introduce people to the Evercoach Tribe, but there are great bite-sized videos. Today I'm sharing the final video in the series: Lesson 4 : How to Confidently Propose Your High-Value Coaching Package - http://www.evercoach.com/creating-clients/how-to-confidently-propose “Will you let me be your coach?” It’s a big question. It’s a life-changing question. Because you’re asking someone for long-term commitment that puts their life and their goals in your hands. With so much at stake, it can be nerve wrecking. The nervousness you felt when asking someone you’ve a massive crush on out pales in comparison! It’s like you’ve never felt so intensely scared of… Rejection. The possibility of rejection is especially more stressful if you’re proposing a coaching package at rates … [Read more...]
How to Deliver Your Magic Powerfully
I've shared with you two of the videos in a series I recorded for our online Tribe, called Evercoach. The purpose of the videos is to introduce new people to the Evercoach community, but the videos themselves are great bite-size content. Today I'm sharing the third video in the series. Lesson 3 : How to Deliver Your Magic Powerfully - http://www.evercoach.com/creating-clients/how-to-deliver-your-magic Answer these questions honestly: At your current rates, how many clients will you need to secure to earn your dream income? And if you did manage to secure all these clients, how many hours do you need to work a week to service them? Now, how much free time do you have left for yourself? Building your coaching practice from the mindset of quantity is more likely to lead to burn out than freedom. So if freedom to live your dream life and spend time with your loved ones is what you want to have, then you need to move away from the mindset of trying to get as many … [Read more...]