I met a coach at our last Intensive. She asked me for some advice about building her practice.
But my job is to serve people, not to please them, so I spoke my truth.
I told her to quit coaching.
At least for a while.
Five months later she posted about this in the Facebook group we have for alumni at our events:
“Story time…. so I went to my first intensive in September… bright-eyed and bushy tailed as a brand spanking new coach, fresh out of college ready to find all the secrets to guiding the world into Nirvana… or something like that. I was at a complete loss for words at everything, I was SO inspired… I got to meet THE Rich Litvin …. I told him my background… my plans… and he looked at me and told me to get a job in sales. Never meet your heroes right?? Fast forward a few months… and my life being flipped completely upside down, I am now Director of Sales for a magazine my family is publishing (which I totally fell into) and sure as hell… my coaching business is expanding faster than I can keep up… I have to raise my prices. The irony does not escape me. #imabeliever 😉 Thanks Rich.”
When I meet a coach who wants to create money, there are a range of things I recommend, depending on their situation. For Elizabeth, I was provocative.
Here are some of the other things I’d recommend if you need to make money, right now. Other than quitting coaching, I’ve done every one of the following, during my career as a coach:
What would you recommend to a coach who wants to make money? Or, if you’re a coach who wants to make money what are you going to do?
P.S. Registration is currently open for our next Rich Litvin Intensive. This September we’ll be in London for the first time in 3 years. Register now and save $300 off the full ticket price. Stop marketing and start coaching. Join us: http://richlitvin.com/
The photo on the left is of 45 year old Elon Musk looking cool. As well he might, as the 80th-wealthiest person in the world—with an estimated net worth of $15.2 billion!
The photo on the right is of geeky 27 year old Elon Musk. That Elon lacked a social life compared to his brother and sister. They went to parties while he spent most of his time doing solitary activities, like reading and programming.
One of his college housemates said: “Elon was the most straight-laced dude you ever met. He never drank. He never did anything. Zero. Literally nothing.”
Elon himself said he worked 100 hours a week for more than 15 years.
The problem with success, as Stefano Zorzi explains:
“We invariably look up to people once they have made it. Not before, or in the process of doing so.“
He goes on:
“Successful people are typically well groomed, confident, charismatic — all carrying that aura of inevitability only hindsight can give.
People in the process of (trying to) become successful, on the contrary, are tired, overworked, underslept, insecure, worried about a million things and, frequently, certain that they are never going it make it.“
If YOU are feeling tired, overworked, underslept, insecure and certain that you are never going it make it— you can relax a little…
YOU ARE NOT ALONE!
Leadership is lonely.
But it doesn’t need to be that way.
I was astounded at the caliber of people in our community who attended our last intensive.
Coaches, leaders and entrepreneurs flew in to be with us from as far as Australia and Japan, as well as from across Europe and the United States.
We learned, we played, we faced challenges, we leaned into our edges, we had fun!
Here are some of the messages I was teaching at the intensive—sometimes between my words:
1. You are unique and unorthodox and you don’t need to be alone.
2. In community, we learn how to stand alone. Together.
3. It’s easier to imitate than to originate.
4. It’s easier to see than to be seen.
5. It’s easier to love than to be loved.
6. It’s easier to follow than to lead.
7. It’s easier to chase shiny objects than to put a stake in the ground.
8. It’s easier to sit quietly than to stand out.
9. It’s easier to speed up than to slow down.
10. It’s easier to seek perfection than to take action.
11. It’s easier to read about comic book superheroes than to own where you are a Superhero.
12. You don’t need confidence. Courage is the road to action and action is the road to confidence.
13. Perfect vulnerability is perfect protection.
14. Become the person you would choose to follow.
15. Your only job is to believe what we see in you is true.
P.S. Join us at our next Intensive in London this September: http://richlitvin.com/
1. The first sale is selling yourself on knowing you’re great at what you do.
2. The second sale is selling someone on having a powerful conversation with you.
3. The third sale is selling your coaching to a client.
4. And the fourth sale is when your client sells your coaching to their husband, wife or business partner.
Most coaches only work on sale #3.
But you only get your check after all four sales.
Which sale are you strongest on?
And which sale do you need to work on most?
There’s an important distinction you need to understand before you answer that question.
Do you want more CONFIDENCE or COMPETENCE?
If you want to build your confidence and self-esteem that’s fine. We could all do with a little more of that at times.
There’s nothing wrong with taking trainings that lead to a certificate at the end, IF you know why you are seeking them.
In the movie, The Wizard of Oz, Dorothy meets and befriends the Scarecrow. He’s only just been made, so he doesn’t have much ‘knowledge’.
He confuses this with thinking he’s stupid and, despite continually demonstrating that he has a lot of wisdom, he wants a brain.
She meets the Tinman who is made completely of metal and doesn’t have a physical heart.
He turns out to be the most the most tender and emotional of Dorothy’s new friends but he thinks he can’t love. So, he wants a heart.
And she meets the Cowardly Lion who believes that his fear makes him inadequate.
Despite frequently acting in the face of fear, he desperately wants some courage.
They spend most of the movie traveling to meet The Wizard of Oz, who they believe will finally grant their wishes.
But when they finally meet the “Wizard” they discover that he’s actually a normal middle-aged man who has been projecting a fearsome image.
He eventually even admits to being a “humbug”.
Well, it would take one who’s spent much of his life trying to pretend to be someone he’s not, to see that what many of us are seeking is what we don’t ready need. (I’m talking to myself here, by the way. I know the Wizard’s part of the story from the inside out).
He gives the Scarecrow a diploma, the Lion a medal, and the Tin Man a ticking heart-shaped watch, granting their wishes and convincing them that they have received what they sought.
It’s such a beautiful metaphor for life.
And whilst you can never have enough of what you don’t really need, it doesn’t hurt, once in a while, to receive a little placebo to help us on our own journey!
The most important skill as a leader, a coach or an entrepreneur is self-awareness.
Maybe you’re a pretend ‘Wizard’, a ‘stupid’ Scarecrow, a Tinman without a ‘heart’, or a ‘cowardly’ Lion. That’s ok. It’s the nature of being human. We all think we’re less than or pretend to be something we’re not at times.
You probably wouldn’t be a great coach if you didn’t know that story from personal experience.
So, if you believe that a certificate will help you to build your confidence and self-esteem as a coach, that’s perfect.
If you believe that a certificate will help to open doors to you in the corporate world, that’s great.
And if you take some trainings that lead to a certificate because you believe that even the most masterful coaches never stop learning, that’s great too.
Just don’t forget to pause to see where your beliefs are coming from. And then smile when you remember just how human you are!
Now, what are YOU seeking most, right now?
I’ve shared with you three of the videos in a series I recorded for our online Tribe called Evercoach and this is the final video in the series. As I’ve mentioned, these videos were created to introduce people to the Evercoach Tribe, but there are great bite-sized videos.
Today I’m sharing the final video in the series:
Lesson 4 : How to Confidently Propose Your High-Value Coaching Package – http://www.evercoach.com/creating-clients/how-to-confidently-propose
“Will you let me be your coach?”
It’s a big question. It’s a life-changing question. Because you’re asking someone for long-term commitment that puts their life and their goals in your hands.
With so much at stake, it can be nerve wrecking. The nervousness you felt when asking someone you’ve a massive crush on out pales in comparison!
It’s like you’ve never felt so intensely scared of…
The possibility of rejection is especially more stressful if you’re proposing a coaching package at rates higher than ever before. You’re also scared that after serving someone so powerfully, their rejection could make you feel like you’re not good enough.
What if you were no longer held back by the fear of rejection? What if getting rejected no longer matters? How many high-value proposals will you have the courage to make then?
In this video, you will learn how to reframe your approach on proposals and reframe how you see rejection so that you’re armed with a prosperous mindset that makes pitching high-value proposals fun and easy.
When it becomes fun and easy to propose high-value coaching packages, getting the clients that will give you a successful coaching practice with the freedom you desire will result naturally.
I’ve shared with you two of the videos in a series I recorded for our online Tribe, called Evercoach. The purpose of the videos is to introduce new people to the Evercoach community, but the videos themselves are great bite-size content.
Today I’m sharing the third video in the series.
Lesson 3 : How to Deliver Your Magic Powerfully – http://www.evercoach.com/creating-clients/how-to-deliver-your-magic
At your current rates, how many clients will you need to secure to earn your dream income? And if you did manage to secure all these clients, how many hours do you need to work a week to service them?
Now, how much free time do you have left for yourself?
Building your coaching practice from the mindset of quantity is more likely to lead to burn out than freedom.
So if freedom to live your dream life and spend time with your loved ones is what you want to have, then you need to move away from the mindset of trying to get as many clients as possible.
This includes no longer giving away free 20-minute taster sessions.
You see, free 20-minute taster sessions are a numbers game. It pivots on giving away as many taster sessions to as many people as you can, and then hoping that a small percentage of those people will take up a long-term coaching package with you.
Not only is this tiring, but nobody actually gets to have a deep experience of what you can really offer. And that’s also why it becomes harder to convince them to take up a long-term coaching package with you.
In this video, you will learn how to serve a select few people so powerfully, they’ll be willing to pay you premium prices because they can see what you’re truly worth.