The Prosperous Coach

Increase Income and Impact for You and Your Clients


“A must-read for every coach. Rich Litvin and Steve Chandler offer a revolutionary approach to creating a career and business that you love. No internet marketing. No email list. Just one great relationship at a time.”

—Marci Shimoff / #1 NY Times bestselling author of Love for No Reason and Happy for No Reason

The Prosperous Coach grabs you by the collar in Chapter 1, and doesn’t let go. My heart is still racing. This is one of the most direct, bold, and provocative books I’ve ever read. You are doing your clients a disservice if you don’t finish it and act upon it immediately.”

—Derek Sivers / founder, CD Baby and author of Anything You Want

    Stop marketing. Start coaching.

    Show your clients what they cannot see.
    Say to your clients what no one else would dare to say.
    And you will have all the clients you ever desire.

    Whether you are a new coach or you already have a six-figure coaching practice, The Prosperous Coach will show you how to:

    • Access a set of tools you can use to begin creating your own clients immediately
    • Sign clients you love while maintaining your integrity
    • Match your unique skills and talents with the clients you serve
    • Develop a system that works for you for referrals and new clients, time after time
    • Make bold, life-changing proposals
    • Move beyond the deep-seated beliefs that hold most coaches back from success for themselves and their clients
    • Overcome—forever—the two levels of fear that coaches face
    • Move from people-pleasing to powerful service
    • Be a world-class coach with highly committed clients

    And so much more…

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    Praise for The Prosperous Coach

    Krisztina Kohlhaas photo

    “When I read and applied the concepts in The Prosperous Coach by Steve Chandler and Rich Litvin, I transitioned virtually overnight from a struggling coaching business to a lucrative six-figure practice built by referral and invitation only.”

    —Krisztina Kohlhaas / President, International Coaching Federation, San Francisco Bay Area

    “When I first read The Prosperous Coach, I was feeling spread too thin as a coach: with too many clients on short-term contracts, I felt like I was running faster and faster to stay in the same place, always needing to find new clients.

    Now, I work with a handful of very carefully selected clients, helping them achieve extraordinary things. Instead of running around after dozens of clients, I can slow down and give a few special people deep and sustained attention. And I’m helping them achieve bigger goals than ever before.

    Business has never been better, I’ve never been happier as a coach, and I have more time for important things like writing poetry and playing on the beach with my kids.

    The best part about this approach? Your success as a coach is not dependent on marketing and sales gimmicks, but on your ability to serve clients so powerfully they never forget it.”

    —Mark McGuinness / Poet and creative coach,

    “Chandler and Litvin are rapidly acquiring international guru status in the professional coaching world. By implementing the potent content of this extraordinarily good book, backed by your own commitment, your future as a prosperous coach is assured.”

    —Dusan Djukich / innovator of Straight-Line Coaching and the best-selling author of Straight-Line Leadership: Tools for Living with Velocity and Power in Turbulent Times

    The Prosperous Coach rocked my world by throwing out of the window everything I thought I should be doing to market myself as a coach. It offered me great relief to know that there was an effortless path to creating high-end clients. Talk about counter-intuitive, Litvin and Chandler take the focus off the busy-work of marketing and put it back on pure connection with the client, where it belongs. Read this book, do what they tell you, and a prosperous coaching practice is inevitable.”

    —Mindie Kniss / Coach

    “Chandler and Litvin, are the best in the world at supporting coaches to build a prosperous practice. They are at the top of the game. There is nobody better.”

    —Christine Livingston / Executive Coach

    “If I drop this pen, I know what will happen. It will fall. That’s the law of gravity at work. We get that. What Chandler and Litvin get is the law of crushing it as a coach. You practice these disciplines – you crush it. Period.”

    —Chris Dorris / Personal Transformation Coach

    The Prosperous Coach should be mandatory reading for anyone considering a coaching career or joining a coaching program. Litvin and Chandler strike the right balance between teaching you how to be the best possible coach and teaching you how to make money doing it. Its a comprehensive study of the way any coach needs to build and maintain client relationships. This book is a ‘hell yes!’”

    —Bryan Franklin / Top 1% Executive Coach, California Leadership

    “This book will shake you up. It will challenge you. But if you open your mind and lean into the teachings, it has the potential to transform your coaching as well as your bottom line. This is far more than a book about making more money. It is about creating vastly more meaning, value, beauty, and happiness in yourself and the world. But beware, there are no magic bullets here. You will have to show up and serve boldly in order to get the results they promise. And why wouldn’t you?”

    —Molly Gordon / Master Certified Coach

    “This is a unique book — a manifesto for a new kind of coaching. I have clients today because I applied the principles and disciplines outlined in these pages. It’s the most useful and practical book on coaching I’ve read.”

    —Chris Morris / Coach

    The Prosperous Coach is full of such powerful insights that struck me as I read it – again and again and again. In fact, I literally just walked out of an event I’d paid a sizable 4-figures to attend because of one of the insights that Rich and Steve share.

    There are a many excellent tips in this book. They are laid out simply and clearly and, most importantly, they are actionable. If you follow them, not only will they make your coaching practice more successful, but your life full of ease, spaciousness, and freedom.”

    —Rachel Rofe / best-selling author and founder of Never Have A Bad Day Again

    “As someone who has been coaching for a long time, I wish The Prosperous Coach had existed when I was learning. It would have saved me so much time and energy. Whether you are a new coach or you are an experienced coach who is ready to get to the next level, I highly recommend you read this book if you wish to achieve prosperity as a coach.”

    —Sophie Chiche / founder and curator of lifebyme

    “Litvin is a rare breed: a world-class coach who is also an expert at understanding the business of coaching. After reading and applying the strategies in The Prosperous Coach, you will be, too. Become a ‘fearless coach’, Litvin will show you how.”

    —Dr. Sean C. Stephenson / Author of Get Off Your BUT: How to end self-sabotage and stand up for yourself
    Jamie Smart

    “Rich and Steve have written a fantastic field-guide for creating a successful coaching practice. This book is full of hard-won insights and practical distinctions. Whether you already have a thriving practice, or have been struggling to find clients until now, there are gems here for you.”

    —Jamie Smart / Author of Clarity: Clear Mind, Better Performance, Bigger Results
    Michael Neill

    “The sad truth of the coaching industry is that many of the most caring people give up after a time because they can’t make enough money to survive and thrive. Steve Chandler and Rich Litvin are on a mission to give every coach the chance to succeed on their own terms, and they do it with a directness and humor that makes learning fun. I’ve hired them to teach on a number of my programs, and even after 22 years in the business I always take away at least one new thing to increase my own impact and income!”

    —Michael Neill / founder of Supercoach Academy and Author of The Inside-Out Revolution: The Only Thing You Need to Know to Change Your Life Forever

    “There are tons of books out there which can teach you marketing tactics and sales strategies. But, once in a while, a book comes along which gets you to focus on what really matters – human relationships! The Prosperous Coach by Rich Litvin and Steve Chandler is one of those rare gems which inspires, challenges, and allows for no excuses. Its contrarian approach may yet change your business and your life for the better. Grab a copy now!”

    —Shama Kabani / Best Selling Author of The Zen of Social Media Marketing

    “In The Prosperous Coach seasoned pros Rich Litvin and Steve Chandler reveal the secrets that have catapulted them and their clients to outrageous success. I loved reading it. If you are curious about the world of coaching, read this book. If you are a coach, devour this book; do what it says, and prosper.”

    —Mandy Evans / Author of Emotional Options: A handbook for Happiness and Traveling Free: How to Recover from the Past

    “Rich Litvin and Steve Chandler are business thought leaders who count. They shatter the myth that you can’t create wealth whilst making a big impact on people’s lives. The Prosperous Coach will help you create a new story that when you and your clients find joy, meaning and emotional connection you can feel inspired and make money.”

    —Chip Conley / founder of Joie de Vivre Hotels and Author of Peak

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