We Turn Great Leaders into Great Coaches

One powerful conversation at a time

Learn how to coach the world’s most successful people, build unshakable confidence and command elite fees.

Get instant access to 3 hand-picked chapters of my new book: "The Powerful Coach."

Featured In

We Turn Great Leaders into Great Coaches

One powerful conversation at a time

Learn how to coach the world’s most successful people, build unshakable confidence and command elite fees.

Get instant access to 3 hand-picked chapters of my new book: "The Powerful Coach."

Featured In

2023 Live Experiences with Rich Litvin

$100K Clients

Learn the secrets – and proven methods – to find them, coach them, and keep them!

These 3 live in-depth sessions are a turning point – a pivot – that can redefine your coaching career and guide you toward a prosperous future with high-fee clients.

Being a coach is more than a profession; it’s a calling. It’s about changing lives, making a difference, and, yes, making money while doing it.

In my $100K Clients Program, we’ll equippe you with the knowledge, skills, and confidence you need to create a flourishing coaching business.

Let me guide you on this incredible journey to becoming a $100K Coach. Get ready to become an irresistible magnet for high-fee clients!

Program Dates

Session 1: October 31st, 9am PST

Session 2 & 3 : November 7th, & 4, 9am PST

For Who?
For coaches who are ready to find, coach, and keep their own $100K clients.

One Milllllion Dollars!

Unlock Your True Worth And Become A Million-Dollar Coach.

I’ve helped dozens of coaches make their first million dollars from coaching. Now, for the first time, in this Live coaching experience, I’m going to share my insights to help coaches make more impact – and income – than they ever imagined.

You need to equip yourself with the knowledge, skills, and confidence to tackle the the top 10 issues that are stopping you from making a million dollars as a coach. Nobody said this was going to be easy, but it will be life-changing. For you, and for your clients.

Embark on this transformative coaching journey and redefine not only your career, but your entire life.

Program Dates

Session 1: November 21st, 9am PST

Session 2 & 3 : December 5th & 12, 9am PST

For Who?

For coaches who are ready to becomw a million-dollar coach.

Project Kairos

Want to build your coaching or consulting business with Rich Litvin as your mentor?

8 Months of Training for Coaches and Consultants. Are you an executive or an entrepreneur who has become a coach? Maybe you’re thinking about making this transition? Join me and a group of coaches and consultants to build your business by invitation and referral only.

I’ve helped launch many of the world’s most successful and exclusive coaches. And I’ve found the fastest breakthroughs always happen when we’re working in a group of top performers. Project Kairos is like having your own personal and confidential Board of Directors.

Program Dates

September 28th, 2023 – April 2024

For Who?

Project Kairos is for executives and entrepreneurs who are now coaches. And those on their way.

The 4PC Accelerator

Do you want to immerse yourself in a community of top performers?

A Virtual Intensive Experience with Rich Litvin and the leaders of his community. The ability to learn faster than your competitors is the only sustainable competitive advantage. If you’d like to accelerate your skills and talents and immerse yourself in a community of top performers, join us for the next 4PC Accelerator in October 2023. It will be held virtually over Zoom. There are only 50 spots available.
Program Dates

October 18 – 25, 2023

For Who?
This is for high level leaders, coaches and consultants who have a big mission.

4 Percent Club - 4PC

Want to be surrounded by a community of extraordinary leaders and coaches?

Annual Membership in our Flagship Community of Top Performers.
For years, I have been building a community of amazing leaders – a talent hot bed. You see, being a leader can be lonely – but it doesn’t have to be. Imagine being surrounded by extraordinary top performers… We support each other, we challenge each other, and we share our wisdom and talents with each other.

4PC is a community where you can never get too big (you’ll be supported to fly to the highest levels of success). And 4PC is a community where you can never get too messy (it’s a safe place to experiment and to make mistakes, surrounded by high level peers)…

Program Dates

August 2023 – August 2024 

For Who?
4PC is for high level leader and coaches, who have a big mission (and sometimes still feel a little imposter syndrome, on the way!) Application and interview required.

How It Works


Level up your coaching skills, overcome obstacles, and master "The Prosperous Coach Approach" with personalized guidance from Rich in dynamic group and one-on-one settings.

“Learning from Rich is the #1 factor that has contributed to my success as a coach. I’ve been his client, a member of 4PC – and I’m now on the Faculty of 4PC.”

Varian C. Brandon

Leadership Coach & Mentor to Women Leaders and Entrepreneurs


Be a part of the Prosperous Coach Approach community that supports you, guided by none other than Rich Litvin himself.

“What I appreciate most are Rich’s community of high performing, diverse leaders.”

Riya Kuo

Executive coach – Former lawyer for a billion dollar division at one of the world’s largest tech companies


Create consistently high-performing, high-fee clients and learn how to enroll, keep and coach them.

“I have doubled my income and gotten better at creating clients. I am confident about where my business is going because I am building the skills for enrolling clients and seeing results.”

Leah Zimmerman

Family Conflict Expert, CEPA

How It Works


Level up your coaching business with the programs and resources created by Rich and fast-track your coaching business.


Join a supportive community that provides the knowledge, resources, and connections to elevate your coaching practice to the next level.


Break through business barriers and coaching blocks with personalized advice and guidance from Rich, in both group and one-on-one settings.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership. We teach successful leaders to become highly successful, professional coaches.

We are the world’s premier company at helping elite leaders become elite professional coaches.

We have launched many of the most successful and most exclusive coaches on the planet.

We help coaches build a thriving practice with a few high-performing, high-fee clients – one powerful conversation at a time. They build their business by word of mouth, by serving deeply and by being remarkable. No email list. No facebook ads. Not even a business card.

Would you like to build a coaching or consulting practice with just a few high-performing, high fee clients – by word-of-mouth alone?

It’s what we do.

Programs designed for every stage of your coaching business

There are 4 types of coach: Amateur Coach, Professional Coach, Prosperous Coach and Influential Coach. Unlock the next level of your journey with one of our programs:

From Amateur to Professional Coach

We help beginner coaches, and consultants build a thriving business.

Do you already have at least 10 paying clients? Would love to earn a consistent income, and cover all your living expenses? Are you exhausted and confused by social media and internet marketing?

Get your coaching career off the ground with our programs and community. 

From Professional Coach to Prosperous Coach

We help coaches make more money and have more time as their business grows.

Would you like to increase your fees and stop charging by the hour? Do you want to coach people who are more successful, wealthier, or more famous than you?

Join our live programs and get the community, coaching, and accountability to help your coaching business flourish.

From Prosperous Coach to Influential Coach

We help seasoned coaches become sought-after thought leaders who have dream clients calling them.

Can you take extended vacations? Can you create income while you sleep? Would you love to build a vast audience and a community of raving fans?

Join our intensive programs and exclusive group of highly successful coaches—and get the personalised help you need.

Rich Litvin has transformed the lives and businesses of some of the world’s most successful coaches and entrepreneurs…

"What I appreciate most are Rich’s community of high performing, diverse leaders. Also, high flame coaching that reminded me to trust myself and my ability to make this career change happen. Deciding to invest in myself to create a real, living, breathing, coaching business was a turning point for me. Deciding that I actually belonged in this cohort of brilliant people. Deciding to inhabit a bigger space, to get uncomfortable and to evolve. Action creates clarity – taking one, small yet significant step opens up realms of possibilities."
Riya Kuo
Executive coach
"When I signed up to work with Rich I was sure I wanted to push myself out of my comfort zone. I am delighted to say being in a room with Rich and like minded souls was a truly wonderful experience. Rich has a gift of putting everyone at ease, and giving you the permission to be yourself. No gimmicks, no tricks, no bs, just ‘come as you are.’ This was truly one of the best HELL YES decisions I’ve ever made, and one I would highly recommend to anyone who is ready to take their business and life to a new level."
Teresa Townsend
Executive Coach, Qatar
Learning from Rich is the #1 factor that has contributed to my success as a coach. I’ve been his client, a member of 4PC – and I’m now on the Faculty of 4PC and the Transition Excellence Ambassador. One question Rich asked me totally shifted my thoughts about transitioning from my corporate role into full time coaching. I am only half way into this year and have already made over $300K and that is spectacular! However, I am most grateful for the expanded leader I have become working with Rich.”
Varian C. Brandon
Leadership Coach & Mentor to Women Leaders and Entrepreneurs
"Rich Litvin is a world class coach but that doesn’t capture who he is and what he creates. When I first saw Rich coach, I knew that I had come across a very unique person, coach and leader. Rich works with high performers, with passionate and highly successful people who make a difference in the world, and he helps them to both bring more of themselves, and become more themselves. Now that creates impact! Working with Rich, I have appreciated his depth, his immense perceptiveness, and simply: his humanity. And also the fact that he helps me hold the bigger agenda of my leadership persistently and fiercely, and to go beyond what I first imagine – always. When working with Rich, expect to discover that what you came for is not what you are here for, and that you can go much further than your initial goals."
Sylvia Rohde-Liebenau
Leadership development, executive and team coach, European Investment Bank
Rich is the embodiment of what it means to lead from a place of service. He serves people so powerfully and deeply that the impact of his transformation will leave an imprint on how you show up in your life. He sees you more fully than you see yourself. He sees your potential, he senses what needs to be unearthed, and the gifts that you have to offer. What makes Rich truly extraordinary is his ability to continue to create new ways to amaze, inspire, and reveal new insights as you journey along with him. Rich is a champion of leaders and a creator of magic!”
Tony Martignetti
Chief Inspiration Officer, Former Senior Finance Executive
"Rich Litvin is a rare breed: a world-class coach who is also an expert at understanding the business of coaching.”
Dr. Sean C. Stephenson
Best-selling author of Get Off Your BUT

Resources, Templates, and Tools

Access a wide range of resources, templates, and tools to expand your coaching skills and learn proven business strategies that lead to big wins.

The Prosperous Coach Book​

Whether you are a new coach or you already have a six-figure coaching practice, this book will show you how to move beyond the deep-seated beliefs that hold most coaches back from success for themselves and their clients.

The Powerful Coach Book

Discover how to find, get, coach, and retain high-paying clients. This book will show you how to build a thriving coaching practice with high-paying clients, escape the dollars-for-hours model, move towards value based fees, and have clients knocking at your door.

4Cs Coaching Scorecard

Discover the #1 barrier to your coaching success, assess your unique coaching profile, and identify key growth areas with the 4Cs Coaching Scorecard in under 10 minutes – designed specifically for coaches and consultants.

The Rules FAQ

Don’t waste any more time feeling lost or uncertain! Get clear answers to your burning coaching business questions and start taking actionable steps toward building the thriving practice you’ve always dreamed of.

The Rich Litvin Levels

This is a powerful self-assessment tool for coaches looking to thrive in their career. Discover which of the seven levels your coaching practice falls into, from student coach to master coach, and take decisive action to elevate your skills and income.

Level Up Your Coaching Potential!

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