There’s a restaurant I sometimes visit, on the beach in Hawaii, that has a $1,000 cheeseburger. And every coach who wants extraordinary clients, needs a “thousand dollar cheeseburger” on their menu.
In this week’s podcast episode, I coached Shelley Paxton, the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet.
Her book has just been published by Simon and Schuster and in our call, she was wondering how to craft the “funnel” for her business.
But here’s the thing, funnels are boring and I know that Shelley is a rebel. So, instead, I help her craft her thousand dollar cheeseburger.
PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients!
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