1 Insight: You need a $1,000 dollar cheeseburger
There’s a restaurant I sometimes visit, on the beach in Hawaii, that has a $1,000 cheeseburger. And every coach who wants extraordinary clients, needs a “thousand dollar cheeseburger” on their menu.
In this week’s podcast episode, I coached Shelley Paxton, the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet.
Her book has just been published by Simon and Schuster and in our call, she was wondering how to craft the “funnel” for her business.
But here’s the thing, funnels are boring and I know that Shelley is a rebel. So, instead, I help her craft her thousand dollar cheeseburger.
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PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:
- Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
- Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition.
- Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
- Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.