I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

What’s the #1 risk to your business?

I got on a call with my finance person and she asked me a great question:

What’s the #1 risk to your business, today?

My bookkeeper was with me and she assumed our biggest risk was creating clients at a time of great uncertainty.

That makes sense but I shook my head and replied,

The #1 risk to my business is not taking care of myself and getting exhausted…

When you are a coach you spend your life taking care of others.

Being a coach is like walking around with two tanks on your back. You use one tank to help everyone who needs air. 

“Helper’s high” is the name given to that feeling of well-being that follows an opportunity to support someone else. It simply feels great when you can help someone.

Imagine, each time you give someone some air from your tank, you get a little back, in return.

The other tank has air just for you and it gradually empties over time.

Eventually all you have left is the tank you use to help others. 

But at some point, no matter how much comes back in, that will empty, too. 

If you don’t take time to replenish your air, you will run out of air for you and air for others. 

When you are a coach you spend your life taking care of others. 

If you don’t take care of you, no one else will.

Before the year begins, block out time off, block out time in nature, block out time for fun. Schedule date nights, schedule time with the kids, schedule massages, schedule medicals and schedule mental health days. 

You are the #1 most important part of your business but there are some companies who spend more on carpet cleaning than you invest in your well-being.

It’s time to change that…  

Last year, my personal trainer came to my house 3 times every week. I took over 3 months off in the summer and a month off in December. I hired a nutritionist to help prepare my meals. I have a concierge medical service. As you read this I am about to spend a week with a former Navy Seal to help me work on my body.

When you are the heart of your business, make sure you take care of yourself first  

If you don’t take care of you, no one else will.

Love. Rich



PS. Come behind the scenes for a unique, behind-the-scenes look at my new and upcoming book, Create Clients Now! In 2022, you can no longer just create a book, you have to create your audience and have them in mind as you write. You need to think about your book as a tool for your clients' success. And you need to let your community into your process rather than wait for perfection… Save your spot now - January 26 at 9am PST, 12pm EST, 5pm GMT.

Plus, whenever you’re ready… here are 4 ways we can help you increase your income and impact, as a world-class coach:

  1. Join me for 2 exciting new programs: (1) How to Coach a Superhero, and (2) The 90-Day Money Game. Raise your fees. Up-level your clients. Build world-class coaching skills. Master high-level group coaching. And – most importantly – learn how to coach clients who are smarter, more successful and wealthier than you.
  2. Join The Rich Litvin Intensive - 160 people have already reserved their spot at our flagship program. We only run the RLI once a year. It’s your opportunity to spend 8 days with me focused on Client Creation. $1397 (increases to $1897 on Jan 31). Or… Apply to join our Source Team - and be trained by my leadership team on how to lead your own life-changing Intensive. (If you already purchased your ticket, it’s also possible to upgrade).
  3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. ($7K)
  4. Join Project Kairos to go really deep with me, for 11 months of Client Creation. 2022 is the last year I will ever run this program. Plus, you receive a complimentary ticket to the April RLI. We begin soon and every Project Kairos has sold out. There are 9 spots left. ($13.5K)
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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