I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking


You can see how scared I was, in these pictures… 

Here’s a post I wrote on Facebook, back in 2007, when I was barely two years into becoming a professional coach:

I had no idea how much money to charge as a coach:

In response to someone’s comment, I let them know how proud I was of my rates. 

And I almost don’t want to tell you that I used to make a really special offer, if you gave me your credit card number, during our call!

And here’s the moment I remember viscerally, to this day – when I was fired for the first time ever, by a client: 


Just over ten years ago, I was full of fear that I wouldn’t succeed in this profession. I was charging less than $300 a month. And I was fired by a client for trying to coach her over email because I was upset that she missed a session.


But those were great lessons. And soon after, I began to practice The Prosperous Coach Approach – and my world began to change. 

I don’t regret my mistakes, over the past decade. It was really challenging growing my business back then. But I learned a great deal. 

And I didn’t stop. 

I kept making mistakes. And I kept learning. 

The word expert has the same root as the word experiment. An expert is just someone who has experimented more than you…

  • Ten years ago, my clients used to pay me $10 a month. Now they invest over $100,000 a year to work with me. 
  • Ten years ago, I used to run coaching groups of 10 people that would take me months to fill. Last year, I launched Project Kairos and two dozen people sign up after I send out just a couple of emails. 
  • Ten years ago, I used to run Intensives for 30 people, with Steve Chandler. We’d each call people – one at a time – and coach them for two hours before they’d sign up. Now, I have 300 people a year attend my Intensives, because they read every article I write and watch everything video I create. 

I’ve become an expert at helping high-performing leaders go on the same journey that I first went on, over a decade ago. 

I’ve spent the past ten years building a Word-of-Mouth business. The most common answer I hear when I ask how people know about me is: “Someone told me about you… and then I ‘stalked’ you online!”

And in a few days – for the first time ever – I’m going to be teaching you how to stand out in a world where everyone is an ‘expert’… 

  • I’m going to be teaching you how to get the word out when everyone seems to be a coach… 
  • I’m going to be teaching you how to sell your book, your program or your coaching, in a very noisy world… 
  • I’m going to be teaching you how to build a remarkable business that gets people talking – because it is so unusual or good… 
  • I’ll be sharing the mindsets, techniques, and tools that I use – so you can take your coaching and consulting practice to the next level… 

Most people overestimate what they can do in one year and underestimate what they can do in ten years.

Love. Rich

PS. If you want your coaching business to fly in the next ten years, join me to make this your best decade ever. 


PLUS… Whenever you’re ready… here are 3 ways we can help you increase your income and your impact:

  1.  Get Hot Seat coaching with me. There’s 1 spot left for the London Deep Dive… 
  2.  Learn to enroll and coach elite top performers. We begin soon and there are only 7 spots left…
  3. Are you’re tired of being the most interesting person in the room? There’s just 1 spot left in 4PC – my community of extraordinary leaders… 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together