Two Scholarships for The 100K Club
For 20 years I've offered quiet scholarships. Sometimes for newer coaches who needed a little support to get into motion. Sometimes for highly experienced coaches I wanted to bring into my world. Always private. Always anonymous.
This year, for the first time, I'm doing it publicly. I'm offering two scholarships to the next cohort of the 100K Club. A full seat in a $20,000 program, given to two coaches. But there's a catch. You can't apply for yourself.
The only way in is to be invited to apply by another coach who believes you belong here. That's the whole point. The 100K Club is a word-of-mouth business, filled by word of mouth.
The Litvin Scholarship
For an established coach crossing into my world for the first time.
$100K+ lifetime coaching revenue. Currently working with clients at $10K+ engagements. A track record of results they can point to.
The Prosperous Coach Scholarship
For the coach on the edge of their breakthrough year.
$50K+ lifetime coaching revenue. Minimum 10 paying clients to date. At least one paying client right now.
Here's how it works:
If you know a coach who belongs in this room – Because they’re quietly doing powerful coaching and their clients get real results, and would be transformed by being in the 100K Club – reach out to them.
Tell them you believe in them. And send them this page.
When they apply, they'll name you as the person who pointed them here.
And if they're chosen for a scholarship – as a special thank you – you'll receive one too.
Choose carefully. Send this to the coaches where it could make a real difference – to them, and to their clients.
Scholarship applications are now closed.
Know a coach who belongs here?
Were you sent here by a coach?
P.S. If you're a highly successful coach yourself, you can apply directly for The Litvin Scholarship.
Below you'll see exactly what you'd be inviting them to.
The 100K Club is an intensive Transformational program
designed to help you master the art of enrolling high-performing, high-paying clients.
Through a combination of deep-dive coaching, skills training, and an accountability community, you’ll develop the mindset and techniques to 10X your business. Imagine going from scrambling for clients to having a waitlist of ideal prospects eager to work with you. That’s the power of The 100K Club.
Just like...
Helen
who went from stressed out and struggling to making $500K per year within 2 years of working with me.
Mark
my former Protégé, who has published two best-selling books, and is on his way to his first million-dollar year.
Sarah
who has been coaching for 30 years but signed a $128,000 client after we began our work together.
Tracey & Shannon
two members of my 4PC Program, who partnered together to create their first $100K client.
When They Join, They’ll Get:
Proven tools to consistently enroll high-performing, high-fee clients
Powerful language that positions them as a peer to highly successful people
A deep sense of confidence that allows them to speak to successful clients with a sense of gravitas
Transformative coaching where we’ll workshop their real client challenges and their unique high-fee offer
Skills training sessions to master the core client enrollment methodology to sign multiple 6-figure clients.
A private community for 24/7 support, accountability and celebrating their wins.
The 100K Club is for You If...
1. You Want Next Level Success
You have seen some good results, but know you’re capable of much more.
2. You Play Full Out
You’re willing to show up fully, take bold action, and do the work required for serious growth.
3. You Have a Bias for Action
You’re willing to take action, to feel uncomfortable, to make mistakes and to report honestly to the group each week. No wallflowers here.
4. You Are Committed to the Long Haul
You want to build a successful, coaching practice for life, not next week! You’re not looking for tips and tricks – you’reready for true transformation.
5. You Value High-Flame Coaching
You’re prepared for my high-flame approach. You value feedback that is direct, personalized, and sometimes uncomfortable. And you’re willing to be fully transparent. This is the path to mastery.
Build a Word of Mouth Business
By invitation and referral only. No social media, internet marketing or paid ads needed.
Are you tired of under-earning and undercharging, spinning your wheels with tactics that don’t work, and playing small in your business? The 100K Club will give you the roadmap and support system to leap to the next level.
Or maybe you’re already successful as a coach but you’re drained by the boom-bust cycle of creating clients – no matter how much you earn?
The 100K Club will give you the confidence and strategies you need to enroll elite clients.
I'm
Rich Litvin
I’ve helped thousands of coaches master the art of enrolling high-end clients. I’ve trained many of the world’s top coaches and helped my clients generate tens of millions in revenue. I’m known for my direct, no-BS approach and my ability to help coaches achieve life-changing breakthroughs.
I’m deeply committed to your success but I won’t do the work for you. The 100K Club will require effort and commitment and a willingness to get uncomfortable.
So get ready.
Scholarship applications are now closed
Know a coach who belongs here?
Were you sent here by a coach?
Your Training Includes:
01
20 Hours of Live, High-Flame Coaching with Rich Litvin
Real-World Challenges Coaching Sessions & Key Teachings on Working with High-Performers and Making Proposals with Rich Litvin
Can’t make it to a live session? No worries! You’ll have access to recordings of all sessions, so you can revisit and reinforce your learning whenever it suits you.
During coaching sessions with Rich Litvin, you’ll dive deep into challenges and scenarios directly from your coaching practice and Client Creation Dashboard. Coaching is targeted, actionable, and grounded in your actual experiences.
Rich Litvin will deliver essential teachings on engaging with high-performers and crafting compelling proposals. There’s no set sequence to these topics, emphasizing that “you are his agenda.” This flexible approach allows for personalized learning experiences that address your immediate needs and challenges.
02
10 Hours of Live Workshops with Alex Surdu, Rich's Senior Program Director and a Master Teacher
Dive deeper into the Prosperous Coach Methodology through workshops led by Alex Surdu.
These sessions cover the key aspects of Connect, Invite, Create, and Propose, providing you with enhanced skills and understanding to apply to your coaching practice.
Can’t make it to a live session? No worries! You’ll have access to recordings of all sessions, so you can revisit and reinforce your learning whenever it suits you.
03
ICF Accreditation
Enrolling in The 100K Club offers you the valuable opportunity to enhance your coaching credentials through the International Coach Federation (ICF) accreditation.
Our program is ICF-CCE accredited for 15 training hours in the area of Core Competencies & 9 training hours in the area of Resource Development as Continuing Coach Education Credits (CCE).
These credits reflect your commitment to mastering the foundational skills and principles of coaching excellence. It not only solidifies your professional standing but also broadens your horizons in the coaching world.
04
Member-Led Discussion Groups
As part of the program, you have the opportunity to join or initiate discussion groups with fellow members. A significant element of the program’s value comes from the collective wisdom and diverse perspectives of your 100K Club community.
05
Access to Recordings of Every Session
All live sessions will be recorded and available in your member’s area so you can revisit and reinforce your learnings whenever you want
Bonuses
Exclusive Access to Rich Litvin's Complete Program Library
As a member of The 100K Club, you’ll receive exclusive access to our complete library of premium self-paced programs.
(Total value over $15,000)
- Transition Excellence ($6,950 value)
- Money Money Money ($697 value)
- Advanced Confidence-Building for Coaches ($875 value)
- Be Remarkable ($649 value)
- Create ($899 value)
- Coaching Elite Top Performers ($899 value)
- Rich Litvin Raw ($499 value)
- 100K Clients ($899 value)
- One Milllllion Dollars! ($899 value)
- The Elite Coach's Playbook for 1:1 Coaching ($899 value)
- The Elite Coach's Playbook for Group Coaching ($899 value)
- Write Your 100K Book ($899 value)
These are proven tools that transform good coaches into elite, high-performing professionals. This is your chance to gain access to the exact frameworks, strategies, and insights that have helped thousands of coaches around the world.
Complimentary Access to the Rich Litvin Virtual Intensive ($1,500 Value)
Get access to the January 2027 Rich Litvin Virtual Intensive – a focused virtual immersion into the skills and distinctions needed to take your career to the next level.
You’ll receive my core teachings and sessions, and walk away with greater clarity and a concrete Action Plan for what’s next.
Your Intensive experience will include:
- Deep Inner Work
- Fearless Coaching
- Client Creation
- Powerful Challenges
Scholarship applications are now closed
Know a coach who belongs here?
Were you sent here by a coach?
If they win a scholarship, you win one too.
The 100K Club
I'm looking for a select group of coaches who are ready to play big.
- 20 Hours of Live Coaching with Rich Litvin
- 10 Hours of Live Workshops with Alex Surdu
- ICF Accreditation
- Private Community
- Access to Session Recordings
- Bonus: Exclusive Access to Rich Litvin’s Complete Self-Paced Program Library
- Bonus: Gift ticket to Virtual RLI 2027
Full Program Price: $20,000
Today's Investment:
Next price increase is August 8th 2026
"One idea from Rich Litvin helped me land a $157,000 contract."
I’ve spent 30 years coaching leaders at Fortune 200 companies and inside the Pentagon. And yet, one idea from Rich Litvin helped me land a $157,000 contract—and, more importantly, completely redesign my business and my life.
Sarah C. Albritton
Executive Coach
"One sentence from Rich changed everything."
For 22 years, I was a highly paid corporate executive at a Fortune 25 company. I loved my career and the lifestyle it gave me. But I knew I had a greater assignment—and I was afraid to leave the money and security behind. One sentence from Rich changed everything. Nine years into full-time entrepreneurship, I’ve created millions and a life of freedom and impact I never imagined possible.
Varian Brandon
Coach and Mentor to Women Leaders and Entrepreneurs
"He helped me own my power as a strategic adviser."
In my first year in 4PC, I signed a six-figure client. But the deeper win was that Rich Litvin didn’t just help me grow as a coach—he helped me own my power as a strategic adviser.
Celi Arias
Coach to High-Growth Entrepreneurs
"I’ve made over $1.4M and consistently signed dream clients with zero marketing."
As a protégé under Rich, in my first year of coaching I made over $400K and took an entire month off to travel with my family. In three years, I’ve made over $1.4M and consistently signed dream clients between $60K and $150K with zero marketing. And kept true balance and presence with my wife and kids.
Jason Hietbrink
Coach to High Achievers
"Rich fundamentally shifted how I claim my authority with global leaders."
During Rich’s 100K Client program, his approach enabled me to sign a client who invested $225,000. The year that followed became the most successful of my career. Rich fundamentally shifted how I claim my authority with global leaders.
Dr. Kate Heard, PhD
High-Performance Leadership Coach
"...One of which secured a $600,000 contract over four years with a top 25 global bank."
Rich’s coaching helped me shape compelling offers—one of which secured a $600,000 contract over four years with a top 25 global bank—delivering leadership training for senior leaders.
Kanchan Prinsloo
Coach to C-Suite Executives and Senior
They will learn how to 10X Their impact, Their income and Their inner peace
Program Dates
Starting October 2026
- Kick off Call: Thursday, October 8, 9:00 – 11:00am PT
- Workshop Call Led by Alex: Thursday, October 15, 9:00 – 11:00am PT
- Call with Rich: Thursday, October 22, 9:00 – 11:00am PT
- Call with Rich: Thursday, November 5, 9:00 – 11:00am PT
- Workshop Call Led by Alex: Thursday, November 12, 9:00 – 11:00am PT
- Call with Rich: Thursday, November 19, 9:00 – 11:00am PT
- Call with Rich: Thursday, December 3, 9:00 – 11:00am PT
- Call with Rich: Thursday, December 17, 9:00 – 11:00am PT
- Workshop Call Led by Alex: Thursday, January 7, 9:00 – 11:00am PT
- Call with Rich: Thursday, January 21, 9:00 – 11:00am PT
- Workshop Call Led by Alex: Thursday, January 28, 9:00 – 11:00am PT
- Call with Rich: Thursday, February 11, 9:00 – 11:00am PT
- Workshop Call Led by Alex: Thursday, February 18, 9:00 – 11:00am PT
- Call with Rich: Thursday, February 25, 9:00 – 11:00am PT
- Call with Rich: Thursday, March 4,⋅9:00 – 11:00am PT
* Times may shift by one hour due to time changes between regions.
Scholarship applications are now closed
Know a coach who belongs here?
Were you sent here by a coach?
Helen's Story:
When I first met Helen, she was recovering from the burnout and frustration of a couple of decades of corporate life. She was the former Vice President of a $1B healthcare company who had become a professional coach because she dreamed of making a real impact on people’s lives.
But she was exhausted. She had all the skills needed to be a successful coach but she was struggling to get clients.
I helped Helen see that she was not a ‘new’ coach. She had years of learnings and insights behind her. She’d built decades of career capital and sweat equity from her work as an executive and leader.
Helen became one of my clients and joined my community. She began to reclaim the power and confidence that she’d had most of her life. And within two years, she was making $500K a year as a coach. She now teaches women leaders how to navigate corporate life with power and grace, in companies that include American Express, GlaxoSmithKline and Johnson & Johnson. And her first book, The Unwritten Rules of Women’s Leadership, is having a big impact on the senior executives she coaches.
Scholarship applications are now closed
Know a coach who belongs here?
Were you sent here by a coach?
ICF Accredited Training
The 100K Club is ICF-CCE accredited for the following hours for Continuing Coach Education Credits (CCE)
Our Policies
01
Cancellation Policy
We have a No Refund Policy for a reason. You see we love people who want to play full out. If you’re in, you’re in. It’s called Commitment. “Hell Yes. Or Hell No”. There is nothing else.
02
The “Power of Vulnerability” Policy”
Show up to ready to hide nothing—and hold nothing back. You will triple the value you get by playing this way. As Brené Brown puts it, “Vulnerability is our most accurate measure of courage.”
03
The “200% Responsibility” Policy
Great coaching relationships involve 200% Responsibility. I PROMISE you, that I will show up 100%. I won’t hide or hold anything back. On your side, you will show up 100%. You won’t hide or hold anything back. Take action, even when you’re afraid. Be vulnerable. Lean into your edge. Take risks. Mess up, screw up, FAIL! Again and again and again. Because more failure is the only guaranteed path to more success.
One Last Thing
Somewhere in your world, there’s a coach who belongs in this room. They’re quietly doing powerful coaching. They’re tired of social media and trying to game the algorithm.
You probably already know who I mean.
They won’t put themselves forward. They rarely do. So someone has to.
Reach out to them. Tell them what you see. Send them this page.
Ten years from now, they’ll still remember the day you did.
Love. Rich
Know a coach who belongs here?
Were you sent here by a coach?
APPLICATIONS ARE CLOSED
Meet some of the high level leaders and former executives who are thriving as part of our community:
Know a coach who belongs here?
Were you sent here by a coach?
Frequently Asked Questions
How many members are in the 100K club?
The 100K Club is limited to a maximum of 60 members.
How long is membership for?
The program runs from October – March. See the full program schedule above.
What if I can’t make it to a live coaching session?
Can’t make it to a live session? No worries! You’ll have access to recordings of all sessions, so you can revisit and reinforce your learning whenever it suits you.
Where do live sessions take place?
All calls take place on Zoom.
What time are coaching calls at?
All calls take place at 9am PT. Click here to check your local time.
How long do I have access to the Self-Paced programs?
You have complete access to the self-paced programs even beyond when The 100K Club program completes. Access will be shared through our private Mighty Networks community and you can revisit the programs any time there.
Is there a refund policy?
We have a No Refund Policy for a reason … If you’re in, you’re in. It’s called Commitment. ‘Hell Yes. Or Hell No’. There is nothing else.
Know a coach who belongs here?
Were you sent here by a coach?
Questions? Email me at [email protected]
You Are Not Alone
I’ve worked with scores of executives over the past few years who have become highly successful coaches, with highly successful clients. More importantly, they thrive as professionals, in a world where most coaches treat coaching like a hobby and never escape from struggle-mode…
We’ve become the world’s premier company at helping extraordinary leaders become extraordinary professional coaches.
We have a track record in supporting coaches to build a thriving practice with a few high-performing, high fee clients – one powerful conversation at a time. For the past 11 years, I’ve run a program that helped launch many of the world’s most successful and exclusive coaches.
I’m looking forward to working with you!
Love. Rich
Scholarship applications are now closed
Know a coach who belongs here?
Were you sent here by a coach?
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