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15 Key Decisions for World-Class Coaches

Professional, prosperous, extraordinary coaches distinguish themselves by making 15 fundamental decisions:

1.  I take total responsibility for my financial success and security. I build my financial success and security from my ability to serve, to sell and to save. And I’m dedicated to mastering all three.

2.  Money=Service. I serve people so powerfully they never forget our conversation for the rest of their life.

3.  Money is the most perfect expression of my creativity. I never stop creating… ideas, clients, programs, stories, impact.

4.  I use money as feedback — for my actions, not my emotions. Money is a Lag Indicator, a result. I focus on Lead Indicators, like serving and creating.

5.  I create my lifestyle first, then my career. I live my ideal average day.

6.  Mission and Money: I make a contribution to something far greater than me. I work on cash projects (to fund my lifestyle) as well as big sexy projects (to make an impact).

7.  I invest significant time, energy and money in my professional development, to be world class. (If I’m the most interesting person in the room, I’m in the wrong room. So I seek out communities of fascinating and interesting people. Or I create them!)

8.  I invest significant time away from the business, to take care of ME — physically, mentally, emotionally and spiritually.

9.  I say Hell Yes or Hell No. (There’s no such thing as ‘Hell Maybe’!) I ruthlessly cut out people, places, thoughts and habits that drain me of energy.

10. My secret competitive advantage is patient execution of what everyone knows they should be doing.

11. I focus on my Zone Of Genius. Everything else is on my Avoid At All Costs List. (And I build a team who work in THEIR Zone Of Genius).

12. I know that the most successful coaches operate in a way that is dramatically different from most coaches. I’m finding and honing my own unique, inimitable way.

13. Slow down to speed up: I put quality before quantity, reflection before reaction, and intention before attention.

14. Confidence is a result, not a requirement. I use courage as my compass—I walk in the direction of my fears.

15. The job of a leader is to create more leaders, not more followers. I make my clients into Superheros, rather than trying to be a Superhero.

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16. I break all the rules! I watch what everyone else is doing and I do the opposite. I get comfortable with paradox. I get comfortable feeling uncomfortable.

Love. Rich

P.S. What is a key decision that you made that has had a massive impact on your success?

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Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 


 

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