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$1,500 per NO

If I said I’d pay you $1,500 for every single NO you received, would you be interested?

How would you show up differently as you build your coaching practice – one conversation at a time – if I paid you $1,500 per NO?

“You can have anything you want in life, if you are willing to receive 1,000 NOs.” – Byron Katie

For most people a single NO is challenging. Two in a row is unbearable. Three is unimaginable. 

Most people quit after 3 NOs in a row. Which is why most people will never build the coaching business they desire.  

But most people have never calculated how much money they are paid per NO.


If you receive a single NO per week over the next 12 months – that would be a total of 52 NOs. 

If you bill $52,000 over the next 12 months – that means you earn $1,000 for every NO you receive. 

If you bill $78,000 over the next 12 months – that’s $1,500 for every NO you receive. 

Want to make more money? Collect more NOs…

Your Mission 

  1. How much money did you make in the past 12 months? Pre-tax. [A]
  2. How many NOs did you collect in the past 12 months? [B]
  3. Calculate how much you were paid per NO, over the past 12 months. [A/B]

I asked my clients to do this assignment.

One of them replied, “About $20,000 per NO. Not bad…”

I responded, “Imagine where 100 NOs would get you!”

Learn to love the NOs. 

NO is an acronym. It stands for: Next One… 

Embrace the NOs. 

HINT #1: If there’s a coach who’s making more money than you, they’re collecting more NOs than you… 

HINT #2: If you aren’t receiving one NO a week, you’re not making enough proposals to potential clients…

HINT #3: If you aren’t willing to get a single NO each week for the rest of the year, you’ll never have the coaching practice you truly desire…

Love. Rich


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