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$1,500 per NO

If I said I’d pay you $1,500 for every single NO you received, would you be interested?

How would you show up differently as you build your coaching practice – one conversation at a time – if I paid you $1,500 per NO?

“You can have anything you want in life, if you are willing to receive 1,000 NOs.” – Byron Katie

For most people a single NO is challenging. Two in a row is unbearable. Three is unimaginable. 

Most people quit after 3 NOs in a row. Which is why most people will never build the coaching business they desire.  

But most people have never calculated how much money they are paid per NO.


If you receive a single NO per week over the next 12 months – that would be a total of 52 NOs. 

If you bill $52,000 over the next 12 months – that means you earn $1,000 for every NO you receive. 

If you bill $78,000 over the next 12 months – that’s $1,500 for every NO you receive. 

Want to make more money? Collect more NOs…

Your Mission 

  1. How much money did you make in the past 12 months? Pre-tax. [A]
  2. How many NOs did you collect in the past 12 months? [B]
  3. Calculate how much you were paid per NO, over the past 12 months. [A/B]

I asked my clients to do this assignment.

One of them replied, “About $20,000 per NO. Not bad…”

I responded, “Imagine where 100 NOs would get you!”

Learn to love the NOs. 

NO is an acronym. It stands for: Next One… 

Embrace the NOs. 

HINT #1: If there’s a coach who’s making more money than you, they’re collecting more NOs than you… 

HINT #2: If you aren’t receiving one NO a week, you’re not making enough proposals to potential clients…

HINT #3: If you aren’t willing to get a single NO each week for the rest of the year, you’ll never have the coaching practice you truly desire…

Love. Rich


PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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