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2 questions you should NEVER answer…

There are two questions I get asked on a regular basis:

  1. What do you do?
  2. Can you give me clarity?

The trick to being a great coach is to realize that you don’t actually have to answer every question that you are asked…

1. What do you do?

This week’s podcast is a short episode where I’ll tell you precisely how to answer the question “What do you do?” 

It’s an overwhelming question and still to this day I get frozen sometimes when I get asked it.  But there are very powerful ways to answer this question.

HINT: the answer is almost never ”I’m a Coach.”

I’ll also tell you a short story on the importance of being your unique self as a coach.   

2. Can you give me clarity?

One of the most common answers I hear to the question, “What do you want?” Is the single word, “Clarity.”

If I just had clarity, then… I’d launch my business… I’d coach CEOs… I’d speak at conferences… I’d publish my book… 

Here’s the thing. It rarely works that way round. 

Cast your mind back 10 years

What were you doing a decade ago? What was your business like? Did you even have a business? Who were your dream clients and how much did they pay you?

Now, did you have any clarity back then what the next 10 years would like? 

A decade ago, did you have any clarity what you’d be doing today? Or what your business would be like? Or who your dream clients would be. Or how much they’d pay you?

Driving in the fog

I’m from England, where it can get really foggy during the winter. 

Growing up, I remember nights where the fog was so thick you couldn’t see more than 3 feet in front of your car.

It didn’t stop me.

If you drive slow enough, you can travel safely – for miles – in the dark and the fog. 

Stop waiting for clarity

If the path before you is clear,

you’re probably on someone else’s.

– Carl Jung

Clarity can be useful before you begin. But you don’t need it. And your clients don’t need it, either.

Take one tiny step. 

And then the next. 

And then the next. 

You’ll be surprised at what you accomplish.

And your clients will be surprised at what they accomplish, too.

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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