I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

$20,000 an hour clients…

Imagine having clients who pay you $20,000 an hour.

Want to know how to create them? You draw out a $20,000 commitment from people, however much they pay you, right now…

I just wrapped a community call that ran for TWO HOURS. We had over 400 people on live and a couple of hundred who asked to watch the video later.

I started the call by explaining that my personal coaching clients pay up to $20K/hour for their coaching. So I made an invitation to everyone watching to pay as much attention as if they had invested $20K to be there.

Did you know that you can draw out massive commitment from clients on a free coaching call? You can. But you have to dig deep and show up really powerfully to do so.  

I have an invitation for you… Click this link to watch the video of the session. Or click the link but listen to the call, on your next walk, run or gym session.

If you pay attention as if you had invested $20,000 to be there, I promise it will change your life…

You’ll learn:

  • Why my clients invest up to $185K to have me as their personal coach. Hint: it is not unconnected from the fact that I have invested over a million dollars in my own professional development in the past ten years. I also turn clients away on a regular basis and that oversubscribed mindset is curiously attractive to people…
  • Why going $100,000 into credit card debt in 2018 was the reason I created The Deep Dive. How I ran the first one with no support from my team (I couldn’t afford it). Oh, and how it has generated $1.5 million dollars, despite a 3 year pause during the pandemic.
  • Why I was terrified to launch 4PC. How I completely messed up the first time I told people about it. And why Allison said, “I still don’t understand what 4PC is but I trust you, Rich. I’m in!”
  • Why burning out led to me creating my flagship program, Project Kairos. And how I had the insight that 72.9% of the value of Project Kairos comes from the members of the program, not from me.
  • Why I am paid $9,000 for a 30-60 minute call that draws out your story in a way that you could not do for yourself.

Here’s some of the fastest feedback I have ever seen on a call like this: 

This year is my 20th year as a coach. And it’s the 10th anniversary of The Prosperous Coach.

I’m on fire right now. And, with my team, we’re changing the coaching world. It’s the perfect time to work with me. Remember: a little scary is good!

Love. Rich

PS. Exciting News… The acclaimed 90 Day Money Game is making its grand return! For 16 years, this unique Client Creation game has been the secret weapon for the world’s top coaches ready to create their next client. Now, it’s your opportunity to join the ranks… 


PLUS, whenever you’re ready – here are 4 more ways you can amplify your coaching impact and income: 

  1. The Coaching In Challenging Times Playbook. The year ahead is likely to be volatile and uncertain, which is why this playbook has been downloaded by tens of thousands of coaches…  
  2. Our Intensives have sold out for over a decade. Secure your spot now – 101 tickets have already been claimed. Choose between The Virtual RLI to unlock the secrets to a thriving coaching business. Or Join me at The Santa Fe RLI – our first in-person Intensive in 5 years, bundled with complimentary Virtual RLI access.
  3. Rich Litvin RAW! Dive into over 40 hours of my immersive coaching content, accessible anytime, anywhere. It’s like having a coaching seminar in your pocket!
  4. The Thinking Partnership: This is beyond coaching – it’s exclusive and personal support. One of my clients is a former international boxer turned elite coach, another is the founder of a global therapy school. I provoke your thinking, you take action, and your life and business transforms. One spot available.  

Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.