I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Read 3 chapters from my next book now!

I have been writing my second book for ten years

I often judge myself for being a slow performer but the truth is that over the past decade, I have been raising a family and building a business. It’s taken a lot.

Over the past ten years, I have supported thousands of coaches to build a word-of-mouth business. I have created a network of over 100 high-level leaders and coaches, who are current or former members of 4PC. I have built an audience of over 50,000 people — from YouTube to Facebook to my podcast – including 25,000+ people who read my newsletters. 

During the pandemic I was on calls almost every single day, for over a year, to support my clients, plus I ran weekly and monthly calls for the members of my wider community. On top of that, I raised the funds to build 5 schools in Africa, to send $40,000 to Ukraine and to sponsor three wolves at Wolf Connection. 

Maybe I can be a little kinder to myself… Less a slow book than a book about making a big difference, written while I have been making a big difference…

Let me tell you about The Powerful Coach Book

For most coaches, business feels like an emotional rollercoaster. But it doesn’t have to be that way. 

A Powerful Coach commands fees beyond the range of most coaches. They are sought after and are known in a crowded marketplace. They stand out as elite – admired by others, even outside of their field.

If you want to be an elite coach you need to learn from the very best. And I have written this book as a way to share with you the very best of my learnings and insights on becoming a preeminent coach. 

In fact, I have designed the book as a coaching experience – a masterclass in becoming a Powerful Coach. Every tool and technique in this book has been tried and tested by thousands of my clients, community members and readers. 

Read 3 chapters from my book now!

One chapter is on how to coach ultra-successful clients. Another chapter is on how to elevate your coaching to elite level by mastering high-flame coaching. And the third chapter is called, How to Make a Billionaire Angry – on why you need to risk pissing off your clients because top performers actually love having their thinking provoked! 

Read the book and I will reserve your spot to be one of the first in the world to be notified when the book is released.

Love. Rich


PS. It’s not too late to join Confidence In Action, you’ll receive the recording of the first live call, plus three bonus recordings: (1) How to Raise Your Fees. (2) The 5 Coaching Sales. (3) The Power of Commitment.

PPS. Take my Elite Coaching quiz today and uncover the #1 barrier to your coaching success.


PLUS, whenever you’re ready – here are 4 more ways you can become a world-class coach:

  1. Read 3 chapters of my next book, now and you’ll be first on the list to read it when it’s published.
  2. Become a Prosperous Coach. Join me in our flagship program, Project Kairos
  3. Become a Thought Leader, sought out by dream clients, at The 4PC Accelerator
  4. Master the power of Influence and build your own ultra-strong brand on my Deep Dive


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive