I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

3 types of creator – which one are you?

Sometimes, as you get more successful and become known in your field, you’ll experience other people passing your work off as their own.  

It can hurt. 

The first time it happened to me, I discovered that a golf coach in Florida had taken the entire text of my website and made it his own. He even copied the testimonials of my clients – word for word. 

A couple of years later, I discovered that a coach in my own community was using most of the text of my website as his own. 

It has taken me years to craft the wording on my website. Thousands of hours of learning and writing and editing. Thousands of hours of coaching, from which my insights arose.  

I was so hurt, I grabbed my phone and called him. 

He picked up and I could tell he was mortified to hear me speaking to him directly. He promised to change the entire text of his site. To his credit, he took the whole site down that day. 

I once came across a coach in India who regularly took every word of every article I wrote and passed them off as his own. He even used my own photos. 

This time I had my attorney get in touch… 

I’ve slowly become used to people taking text from my site and my articles. I’ve even seen people use my email signature as their own. 

I do my best to take it as a compliment. 

And I’m human. Sometimes it still hurts.

But it’s worth remembering that anyone who steals your stuff and regularly passes it off as their own is never going to be competition!

The key is to focus on the ABC of success: Always Be Creating.

Adam J. Kurtz, is a super creative writer and artist. He explained the difference between copying and stealing as follows:  

“Stealing is imitation, copying is inspiration. The difference is intent. Imitation is laziness or refusal to accept your influences. Inspiration is recognizing that influence and turning it into something new.”

Three Types of Creators

Scott Myers is a screenwriter. His son, Will, while studying a doctoral program in music composition, developed a theory that there are three types of creators: Perfecters, Innovators and Synthesizers:

  1. Perfecter

A perfector is an artist who takes a current style and maximizes its potential, elevating it to the best it can be (e.g. Bach, Mozart, Brahms, Spielberg, James Cameron, Stephen King, Pixar.)

A friend of mine is a coach who studied with Carlos Casteneda. His mission is to share the beauty of his teachings to the highest level with his clients and students.

  1. Synthesizer

A synthesizer is an artist who draws from disparate sources, makes unexpected connections, and creates something both familiar and new (e.g. Ligeti, Stravinsky, David Lynch, Tarantino, Murakami.)

I’m a synthesizer. I am constantly learning and reading and studying and looking for connections in areas where most coaches don’t look. 

I used to judge myself because this way of teaching never felt original. I’ve learned that my originality comes from the unique and unorthodox connections that I draw. A great book on this way of thinking is The Medici Effect by Frans Johansson.  

  1. Innovator

An innovator is an artist who breaks the mold, consistently trying new things or pioneering a new style (e.g. Beethoven, Schoenberg, Kubrick, Picasso, Joyce, Dalí.)

Fernando Flores, Brené Brown, Esther Perel, Ava DuVernay, Viktor Frankl and Frans Johansson are transformational thought leaders and innovators, known for breaking the mold, with new ways of thinking. 

Scott proposes that creators can evolve over their lifetime. For example, you might start out as a perfecter, sharing and honing other people’s ideas. You might stretch as a synthesizer, bringing together unusual ideas from different fields. And you might eventually become an innovator, blazing a new trail as a thought leader.

  1. What type of creator are you?
  2. What type of creator would you like to be? 

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive