I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

3 ways to become dramatically more successful

A coach in my community had a high profile client in a top firm reach out to hire her. 

She felt frozen and she struggled to even respond because she was scared of success this new client could create for her. 

Fear of success is far bigger than fear of failure for many people. 

Here’s how to help a client who’s afraid of success. Of course, you are free to answer the questions if this applies to you, too. [HINT: It does!]

  1. So, you’re afraid of success… What precisely are you afraid of? Write it out. One uncomfortable fear at a time. 
  2. Then write out the fear underneath each fear. 
  3. Then, for each fear, write out: What would be the worst thing if that fear came true? And would actually be the best thing if that fear came true? 
  4. Then write down your top 1-3 insights.

Now that you’re complete, you know that thing that scared you? Do it anyway!

3 ways to become dramatically more successful 

  • Stop trying to get rid of Imposter Syndrome. Get good at it. 
  • Everything you want is on the other side of an uncomfortable conversation. 
  • Your next level of success is one tiny but scary step away from you. And a little scary is good.

Now, here are 2 ways to never turn down a client ever again… 

  1. a) Have your fee be the NO! 

Don’t say NO. Instead, charge a fee to which you are certain they would say NO. But if they said yes – you would be stunned and an absolute HELL YES. 

  1. b) Sell Into The Future…

Don’t say NO, say, “I’d love to work with you. When would you like to start? I have an opening in September or next January.”

If they’re a yes, you can add, “A deposit will hold your place. And, if you pay in advance, I will create a special 3 hour session with you next month, to set you up for success.”

Love. Rich


PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together