I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

3 ways to become dramatically more successful

A coach in my community had a high profile client in a top firm reach out to hire her. 

She felt frozen and she struggled to even respond because she was scared of success this new client could create for her. 

Fear of success is far bigger than fear of failure for many people. 

Here’s how to help a client who’s afraid of success. Of course, you are free to answer the questions if this applies to you, too. [HINT: It does!]

  1. So, you’re afraid of success… What precisely are you afraid of? Write it out. One uncomfortable fear at a time. 
  2. Then write out the fear underneath each fear. 
  3. Then, for each fear, write out: What would be the worst thing if that fear came true? And would actually be the best thing if that fear came true? 
  4. Then write down your top 1-3 insights.

Now that you’re complete, you know that thing that scared you? Do it anyway!

3 ways to become dramatically more successful 

  • Stop trying to get rid of Imposter Syndrome. Get good at it. 
  • Everything you want is on the other side of an uncomfortable conversation. 
  • Your next level of success is one tiny but scary step away from you. And a little scary is good.

Now, here are 2 ways to never turn down a client ever again… 

  1. a) Have your fee be the NO! 

Don’t say NO. Instead, charge a fee to which you are certain they would say NO. But if they said yes – you would be stunned and an absolute HELL YES. 

  1. b) Sell Into The Future…

Don’t say NO, say, “I’d love to work with you. When would you like to start? I have an opening in September or next January.”

If they’re a yes, you can add, “A deposit will hold your place. And, if you pay in advance, I will create a special 3 hour session with you next month, to set you up for success.”

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive