I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The most important 30 seconds of your life…

We’re just over half way through 2020 and it’s been a long six months, right?

I’ve been reflecting on the lessons I’ve learned this year. And I’ll share these lessons in a few days but I can tell you now that my heuristic – slow down to speed up – isn’t just a great rule of thumb for life, in normal times. It’s actually a rule to double down on, in uncertain times. 

At the beginning of this pandemic, any mistakes I made were because I was rushing or pushing. When I’m rushing it’s usually because I feel anxious. When I’m pushing it’s usually because I am trying to control things – which is usually because I feel anxious.

The root of the word anxiety comes from an ancient Greek word that means “painfully constricted, or strangled.” And that’s precisely what happens when you feel anxious – whether it’s about the future, or money, or your relationship, or your job, your boss, your kids.

When you’re afraid, your brain becomes flooded with chemicals, stress hormones fill your bloodstream and your system is overwhelmed by a tide of emotion. 

The short term impact of anxiety can be paralyzing. You’re stalled from taking action. Or the decisions you make are really poor ones. 

But its long-term impact can be worse because chronic anxiety can result in a compulsion to indulge to excess, to soothe your system – carbohydrates, alcohol, drugs, lack of exercise, binge watching Netflix, or binge shopping at Amazon. (If any of these sound familiar, don’t feel ashamed. I can tell you that I’ve indulged in many over the past few months. You’re not alone). Unfortunately, most of these habits are addictive and lead to a reinforcing loop, where poor choices make it even harder to make good decisions in the future. 

When you feel anxious, you can’t think straight. When you feel anxious, things look impossible. When you feel anxious, you forget what’s really important. When you feel anxious, you miss opportunities that are right in front of your face. 

So, when you feel anxious you have a singular mission… To shift the feelings that are literally strangling your vision, your options and your possibilities. 

The simplest way to slow down – especially when you feel afraid – is to take 30 seconds to take 3 very long, very slow, deep breaths:

  1. Breathe in slowly, through your nose. 
  2. Fill your belly with air, fill your chest right up to the backs of your shoulders. 
  3. Hold that breath for a few seconds. 
  4. And then breathe out slowly, through your mouth, making a humming sound, as loud as you dare. 
  5. Repeat, two more times. 
  6. When you’re finished, pay attention to the sensations in your body.

If you have a decision to make, if you’re anxious about the future, if you’re about to meet someone important, if you’re about to coach a new client for the first time, if you’re about to lead an online presentation, if you’re about to ask someone to marry you, divorce you, or go on a date with you… Pause. Take 3 long, slow, deep breaths. 

That’s it. Now you can begin.

And now I want to ask you for a favor

Will you reply to me, telling me one thing that learning from me has helped you do?

It could be signing a $50,000 client. Or signing your very first client. Or starting your coaching business and taking care of your family during the lockdown. Whatever it is, I’d love to hear your story.

This is what makes writing to you worth it.

Please be specific – include actual numbers. Share your story. There’s nothing I love more than discovering what other people have done to change their lives.

Thanks in advance – and stay safe. 

Love. Rich 


PS. 13 years ago, I made up a new belief for myself: money is the most perfect expression of my creativity. Before that moment, when my bank account went up, I felt great. But when my bank account went down, I felt terrible.

With that single new belief I changed everything. From that moment forward, when my bank account went down, I knew that I needed to get more creative. And when my bank account went up, I knew my creativity was creating value for people.

I turned my bank account into a barometer for my creativity – not my emotions.

Join me for a two hour training, where I’ll teach you everything I know about being more creative than you’ve ever been. If you want to create anything from a high-end coaching program, to a group coaching experience, to a mastermind, to a thriving Facebook group for potential clients. I’m going to teach you how to be more creative than ever, in a program I call quite simply, Create!


PLUS… Whenever you’re ready… here are 4 ways we can help you increase your income, your impact – and your inner peace:

  1. WATCH MY MASTERCLASS… I partnered with my friends at Mindvalley to create a program for coaches, where I teach you the 8 Principles of Exponential Coaching. These are the elements I use to draw out the very best performance of my high-performing clients. (Just so you know: I teach the program, Mindvalley runs it. And they send a lot of emails!)
  2. BECOME A THOUGHT LEADER… Join me this October to write your book, develop your Intellectual Property, and become known in your field. I will teach you how to leverage your skills, talents and expertise. I will teach you how to massively increase your impact by building your community. And I will help you truly differentiate yourself, in a crowded marketplace – so you fly as a leader. Join me in our 4PC Accelerator
  3. TELL YOUR STORY WITH POWER & IMPACT… Every superhero needs a powerful origin story… Would you like to have me tell your story with such impact that you create clients by telling it – for the rest of your life? What if you could speak with such confidence, power and clarity, that dream clients call you? You can. I can help. 
  4. DO YOU WANT A THINKING PARTNER? Some people don’t need a year of Deep Coaching. They need someone to challenge their thinking. My calls with my own coach are scheduled for 30 minutes. We’re usually complete in less than 15. Several of my clients have PhDs. Several have coached billionaires. One runs an aerospace company. Many have built and sold multi-million dollar businesses. And, when they need help, I am the one they call…

If you want someone to push you and stretch you – intellectually and emotionally – then you and I should have a conversation. One spot available. 



Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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