The top 4% of coaches make $200K+ a year, coaching elite clients a few days a month

Want high-performing, high-fee clients? Create them consistently with this proven framework.

Join Rich Litvin, author of The Prosperous Coach, and learn his step-by-step method

100,000

The Prosperous Coach Books Sold

20+

Years of experience

20,000+

Coaches Trained

Is The Prosperous Coach's Guide To Client Creation Skills for you?

Do any of these sound like you?

You don’t have the right language to powerfully ask for what you really want.
You haven’t raised your rates because you think clients won’t pay that much.
You’re afraid you won’t have any clients if you charge a high fee.
You want high-fee clients but are unsure how to find and sign them.
You’re worried about coming across as needy or pushy and having people dislike you.

If you answered YES to any of these, this program is definitely for you!

Are you ready to step beyond these fears, to begin creating high-performing clients and charging them the fee you’re actually worth?

When you join The Prosperous Coach's Guide To Client Creation Skills, you will:

Radically transform how you show up as a coach so that high-performing clients want you, not the other way around.
Learn to audition potential clients and ensure they meet your criteria to create long-term, high-value clients.
Discover the secret to selling the experience of coaching (what elite coaches do) instead of the concept (what most coaches do).
Master Rich Litvin’s Prosperous Coach Approach to create the clients you want – the same approach Rich and some of the most successful coaches in the world use.
Get Rich Litvin's Prosperous Client Creation Dashboard to measure the progress you make with your new tools.

About Rich Litvin

As a lifelong student of human behavior, Rich has extensively researched how the tiniest of shifts in perspective can have the biggest impact on those who are already achieving phenomenal success.

A thought leader in the coaching world, Rich is the founder of 4PC – a global community of the top 4% of coaches and leaders worldwide, which includes almost 20,000 members – and co-author of the highly-acclaimed book ‘The Prosperous Coach.’

Today, Rich runs a highly successful leadership consultancy in Los Angeles and London. His clients include ultra-successful people (those who you would assume wouldn’t need a coach) who are serious about being at the top of their game – and staying there.

Rich’s clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces Operatives, serial entrepreneurs, PhDs and Harvard Business School alumni.

A scientist by training, Rich has a background in Behavioural Physiology and Psychology. He trained to teach at the University of Oxford and has a Master’s degree in Educational Effectiveness & Improvement.

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Rich has transformed the lives and businesses of top performers around the world, see some more testimonials

"What I appreciate most are Rich’s community of high performing, diverse leaders. Also, high flame coaching that reminded me to trust myself and my ability to make this career change happen. Deciding to invest in myself to create a real, living, breathing, coaching business was a turning point for me. Deciding that I actually belonged in this cohort of brilliant people. Deciding to inhabit a bigger space, to get uncomfortable and to evolve. Action creates clarity – taking one, small yet significant step opens up realms of possibilities."

Riya Kuo

Executive coach

"When I signed up to work with Rich I was sure I wanted to push myself out of my comfort zone. I am delighted to say being in a room with Rich and like minded souls was a truly wonderful experience. Rich has a gift of putting everyone at ease, and giving you the permission to be yourself. No gimmicks, no tricks, no bs, just ‘come as you are.’ This was truly one of the best HELL YES decisions I’ve ever made, and one I would highly recommend to anyone who is ready to take their business and life to a new level."

Teresa Townsend

Executive Coach, Qatar

“Learning from Rich is the #1 factor that has contributed to my success as a coach. I’ve been his client, a member of 4PC – and I’m now on the Faculty of 4PC and the Transition Excellence Ambassador. One question Rich asked me totally shifted my thoughts about transitioning from my corporate role into full time coaching. I am only half way into this year and have already made over $300K and that is spectacular! However, I am most grateful for the expanded leader I have become working with Rich.”

Varian C. Brandon

Leadership Coach & Mentor to Women Leaders and Entrepreneurs

"Rich Litvin is a world class coach but that doesn’t capture who he is and what he creates. When I first saw Rich coach, I knew that I had come across a very unique person, coach and leader. Rich works with high performers, with passionate and highly successful people who make a difference in the world, and he helps them to both bring more of themselves, and become more themselves. Now that creates impact! Working with Rich, I have appreciated his depth, his immense perceptiveness, and simply: his humanity. And also the fact that he helps me hold the bigger agenda of my leadership persistently and fiercely, and to go beyond what I first imagine – always. When working with Rich, expect to discover that what you came for is not what you are here for, and that you can go much further than your initial goals."

Sylvia Rohde-Liebenau

Leadership development, executive and team coach, European Investment Bank

“Rich is the embodiment of what it means to lead from a place of service. He serves people so powerfully and deeply that the impact of his transformation will leave an imprint on how you show up in your life. He sees you more fully than you see yourself. He sees your potential, he senses what needs to be unearthed, and the gifts that you have to offer. What makes Rich truly extraordinary is his ability to continue to create new ways to amaze, inspire, and reveal new insights as you journey along with him. Rich is a champion of leaders and a creator of magic!”