If you’re still selling coaching, you’re leaving millions of dollars on the table.
It doesn’t matter what you charge right now. If your clients are paying for coaching, that’s costing you.
The coaching industry has a dirty secret. It tells you that charging more is a confidence problem. That you need to work on your self-worth, your positioning, your niche. That if you just believed in yourself a little more, the fees would follow.
That’s not why coaches undercharge.
Coaches undercharge because they’re solving the wrong size problem.
Your client brings you the problem they’re comfortable naming. A difficult direct report. A hire that isn’t working. Their calendar. Their energy.
You’re good. So you help. And they come back next month with another one.
Meanwhile there’s something else. A decision they’ve already made and can’t take back. The partner they need to remove. The number they’ve been showing the board that isn’t real. The thing that ends the company, or their marriage, or the reputation they spent thirty years building.
They can’t see it. Or they can see it perfectly well and they’re afraid to look at it.
And in eighteen months of excellent coaching, it has never once come up.
Put a $250,000 problem on the table and the conversation about price disappears. Your client isn’t thinking about your fee. They’re thinking about the huge challenge they’re facing – the one they’re turning a blind eye to because it’s scary.
That’s what this program teaches you to do.
This isn’t about becoming a more expensive coach – although that’s inevitable.
It’s about becoming the person leaders call when the stakes are too high to get wrong.
Higher fees are what happens when you’re working on problems that actually matter.
What changes after this program:
- Enrollment. You’ll leave with questions that surface massive problems – so clients want to work with you before the first conversation is over.
- Renewal. You’ll become indispensable because of the size of the problems you solve – not the quality of your listening.
- Differentiation. Nobody cares that you’re ICF certified or that you teach three different assessments. They care about the $250,000 problem in front of them right now.
- Pricing. A client with a $250,000+ problem doesn’t balk at a $50K engagement. They balk at a coach who doesn’t understand the size of their problem.
For thirteen years, my private community has been developing this way of thinking.
4PC is thirty coaches. Word-of-mouth only. No internet marketing. No algorithm games.
Members include the former head of trading at Rothschild’s, a senior leader at Disney, and coaches working with founders solving problems like climate change and leaders at Pfizer and Aston Martin.
Seven members have publicly committed to seven years. Some have been here for over a decade. Every member commits to a minimum of three years. This is my 25-year mission.
Once a year, I open the door to coach and teach alongside the members of 4PC:
It’s the 4PC Accelerator.
The Four Days
- Monday – $250,000 Problems: You'll learn to spot the problem your client can't see. And you'll find out that the problems you've been solving for years aren't the ones costing your clients the most.
- Tuesday – Reality: No teaching. You take this to a real client, before you feel ready. You'll bring back what happened, including the parts that didn't work.
- Wednesday – Pressure: Knowing the problem is not the same as being able to name it out loud. When the stakes are high for your client, they're high for you too. You'll practise this live, under pressure, in front of people who won't let you off.
- Thursday – Left of Bang: What happens after the truth is on the table. How to become the coach your clients call before the crisis, not after.
Who This Is For
Coaches who already have clients and already know how to coach. If you’re building your first practice, this isn’t the room.
It’s for the coach who suspects their clients are carrying more than they’re bringing – and doesn’t yet know how to get to it.
Not Testimonials. Transformations.
"In three years, I've made over $1.4M, consistently signed dream clients between $60K–$150K with zero marketing."
"Over a decade into full-time entrepreneurship, I've created millions and a life of freedom and impact I never imagined possible."
"One idea from Rich Litvin helped me land a $157,000 contract."
"Rich's coaching helped me shape compelling offers – one of which secured a $600,000 contract.
"Rich Litvin didn't just help me grow as a coach – he helped me own my power as a strategic adviser."
"Rich fundamentally shifted how I claim my authority with global leaders."
“I’m leaving with ideas for new website copy and design, new chapters for my upcoming book, and a new sense of power and grit.” – Evelyne Brink
“The Accelerator is worth every penny. Trust your gut, lean in, and do it.” – Jennifer Pierce
The Promise of Influence
Influential Coaches Don't Chase Clients - Clients Come to Them
Here’s the equation that unlocks it all:
Influence = Unique Insights × Deep Relationships × Premium Brand
Master these 3 areas and watch your influence soar:
Unique Insights:
- Create unique distinctions that set you apart.
- Share counterintuitive truths that challenge the status quo.
- Build a robust body of work (writing, speaking, video).
Deep Relationships:
- Serve clients deeply – don’t seek their approval.
- Model two-way vulnerability to foster genuine connection.
- Astonish your clients by consistently exceeding their expectations.
Premium Brand:
- Have a highly selective filter for clients, and opportunities.
- Offer high-value services that create an aura of exclusivity
- Be so distinctive that people recognize your brand instantly.
Out of these 9 key elements, which one could most transform your coaching business? Where do you feel the most room for growth? Let’s uncover it together in the 4PC Accelerator this November
Thirty seats. October 26–29.
The coaches who join 4PC often find their way in through the Accelerator. If you play a big enough game over the four days, you may receive an invitation.
If this already changed what you’re selling, reserve your spot now. If you have a question, ask me directly.
Love. Rich
PS. I call them “$250,000 Problems.” Some of your clients have problems worth millions.
And if none of your clients have $250,000 problems, you’re probably talking to the wrong clients.
Increase Your Influence Today
The best time to build your platform was 20 years ago, and the second best time is now. You already have the ideas – it’s time to share them.
Stop waiting for the ‘right moment.’ There’s no perfect time to lead – there’s only your decision to take control of your influence, starting today.
The greatest growth comes when you take the leap into the unknown. To borrow from Guillaume Apollinaire, ‘Come to the edge,’ he said. “We can’t, we’re afraid!” they responded. But they came. And he pushed them. And they flew.
Are you ready to fly?
Investment
Prices Increase September 30th
4PC Accelerator
Full Price – $7,500-
Four days, October 26–29. Three live sessions with Rich, plus a Challenge Day.
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45 minutes of live work each session – in breakouts, and watching Rich coach real problems in front of the room.
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Full access alongside 4PC members – the same room, the same level of challenge.
VIP
Full Price - $9,500-
Everything in the 4PC Accelerator +
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A private one-to-one call with Rich after the program – on the highest-stakes problem you're carrying. Bring the client you're most stuck with, too. Let's solve their $250,000 problem together.
Details
Dates: Oct 26–29, 2026
Time: 9am-11am Pacific, 4pm–6pm UK
(Live sessions on 3 days of the Accelerator + one challenge day, in your own time.)
Format: Zoom – 30 spots alongside 4PC members
What People Say About The Accelerator
“I’m walking away from the 4PC Accelerator knowing how to wake up and live my truth and stand in my truth.” – Shermain Melton
“I’m walking away with so much possibility, my own ideas, plans, and dreams. I am playing in the magic of what’s possible.” – Portia Smith
Acclaimed Guest Speaker
Our special guest at the 4PC Accelerator is Frans Johansson. He is the author of The Medici Effect. It was an international bestseller.
In fact, Harvard Business School professor Clayton M. Christensen (one of the world’s top experts on innovation) stated that The Medici Effect is “One of the most insightful books on innovation I have ever read.”
Frans’s father is Swedish and his mother African-American/Cherokee. So he has a unique take on the power of diversity. I see him like the 007 of DEI because he wrote a book on diversity, but cloaked it in innovation, and impacted thousands of people because of that.
However, I am bringing Frans on as my guest with regard to his second book, The Click Moment.
You see, The Click Moment emphasizes that success in business and in life is LESS about careful strategy than we imagine. It’s far more about random, unpredictable moments.
However, it’s actually possible to seize unpredictable moments when they occur…
Serendipity can be created.
And luck can be curated.
And we are going to learn how, from Frans Johansson directly.
- Imagine that you can teach your clients to be LUCKIER...
- Imagine you could learn to CREATE luck for yourself...
You can.
And I can’t wait to learn more from Frans.
Special Bonus
Access to my new program - One Milllllion Dollar!
In the One Milllllion Dollar! you will learn powerful strategies to overcoming challenges, mastering your mindset, and creating a million dollars worth of value for your clients and yourself.
I’ve helped dozens of coaches make their first million dollars from coaching. Now, for the first time, in this Live coaching experience, I’m going to share my insights to help coaches make more impact – and income – than they ever imagined.
The One Milllllion Dollar! is structured in 3 online zoom calls of 2h each, where we will cover the following topics: unlocking your true worth, how to build your brand & community and how to amplifying your impact & income.
Live Calls Date & Time
– All calls take place at 9 AM PST / 12 PM EST / 4 PM BST
– November 21st, December 5th, and December 12.
Can’t make it to a live session? No worries! You’ll have access to recordings of all 3 sessions, so you can revisit and reinforce your learning whenever it suits you.
Program Schedule
Fall 2024. November 11 - 15, 2024
- Monday, Nov 11: Coaching Day - 9 AM - 1 PM Pacific
- Tuesday, Nov 12: Challenge Day - Self Paced
- Wednesday, Nov 13: Coaching Day - 9 AM - 2 PM Pacific
- Thursday, Nov 14: Challenge Day - Self Paced
- Friday, Nov 15: Coaching Day - 9 AM - 1 PM Pacific
Are you ready?
Love. Rich
P.S. With only 50 spots and Early Bird Pricing available, these spots will fill fast. Don’t miss your opportunity to join this elite group of top performers.
PPS. The 4PC Accelerator gives you an experience alongside 4PC, my community of high performers. While 4PC requires a $29K annual investment (for a minimum of 3 years), you can join the Accelerator for $10K. The sooner you join, the more you save so act now to secure your spot.
Our Policies
Cancellation Policy
We have a No Refund Policy for a reason. You see we love people who want to play full out. If you’re in, you’re in. It’s called Commitment. “Hell Yes. Or Hell No”. There is nothing else. And if it turns out that you can’t attend the program – your fee can be used as a full credit toward any other program provided in the next 12 months – as long as you notify us more than 30 days before the program.
The “Power of Vulnerability” Policy
Show up and be ready to hide nothing—and hold nothing back. You will triple the value you get by playing this way. As Brené Brown puts it, “Vulnerability is our most accurate measure of courage.” She says, if you take a big step and make yourself vulnerable, then it is pretty likely that the next morning you’ll wake up thinking, “Oh my God! Why did I share that? What was I thinking?”
What we say is that if you don’t feel a vulnerability hangover the next morning, then you probably didn’t go far enough. This Immersion will be recorded, so just like life, you get to choose how far you go in sharing with others—privately or in front of everyone.
The “200% Responsibility” Policy
Great coaching relationships involve 200% Responsibility. And 200% Responsibility is how we run our programs. On our side, we PROMISE you, that we will show up 100%. (That’s me, Rich—and my entire team.) We will hide nothing. We will hold nothing back. We will give you the most powerful, impactful, kick-ass, life changing Intensive that you have ever experienced.
On YOUR side, we REQUIRE of you to show up 100%. Hide nothing. Hold nothing back. Take action. Even when you’re afraid. Be vulnerable. Lean into your edge. Take risks. Mess up, screw up, FAIL! Again and again and again. Because more failure is the only guaranteed path to more success.
Frequently Asked Questions
Q: How is this different from other coaching programs?
A: Most programs teach you to coach better. This one changes what you coach on. You’ll learn to spot the $250,000 problem sitting underneath the small talk – the one your client can’t see yet, or can see perfectly well and won’t look at. That shift changes everything else. Your fees, your renewals, who calls you and when.
Q: What if my clients don't have $250,000 problems?
A: Almost every coach says this. Almost every one of them is wrong. It’s the first thing we take apart on Monday.
Q: I don't coach founders or inside organizations.
A: The number isn’t about company revenue. It’s about what it costs your client to get this wrong. A woman deciding whether to end a 22-year marriage is facing a $250,000 problem. So is a surgeon at 58 who knows he should stop operating and hasn’t told anyone. The size of a problem has nothing to do with the size of a budget.
Q: I'm not sure I'm ready for this level. Should I wait?
A: Waiting until you feel ready is how coaches stay small. The room will stretch you. That’s the point.
Q: How much time do I need to set aside?
A: All four days. Monday, Wednesday and Thursday are live teaching. Tuesday is Challenge Day – you’re applying what you learned, on your own time, with a real client. Show up for all of it or don’t bother enrolling.
Q: Do I get the recordings afterward?
A: Yes. But set aside time to be in the room where it happens. The recording is what you go back to, not a substitute for being there.
Q: What's the connection between the Accelerator and 4PC?
A: You learn alongside 4PC members. Same room, same size problems, same level of challenge. It’s not an automatic route in. If you play a big enough game over the four days, you may get invited to become a member.
Q: I've done the Accelerator before. Is this the same program?
A: No. Previous Accelerators were built around thought leadership and finding your voice. This one is built around a single question: how big are the problems you’re being hired to solve.
Q: What if I can't make it after I enroll?
A: There are no refunds. We only want people who are all in. If you can’t make it, your fee converts to full credit toward any other program in the next 12 months, as long as you tell us more than 30 days before we begin.
Q: How can I coach with Rich one to one?
A: Enroll in the VIP option, which includes a private call with Rich after the program ends. Or apply for the Protégé program.
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