An important question for high achievers...
Is everyone around you astonished by what you accomplish... but secretly you feel lazy?
(... and alone?)
Despite the admiration of your peers, do you have a sensation – deep down inside – that so much more is possible for you?
One of the most common characteristics I’ve found among the high performers I’ve spent time with and coached over the past decade is a sense of laziness and unfulfilled potential.
The output of these people is, across the board, incredibly high. They’re usually one of the most successful people in their professional network, or their group of friends.
They work diligently at their craft. Yet they feel they could be working much harder, and feel guilty that they’re not. And they keep it as a deeply hidden secret.
And if we’re going to be really honest here, you have other guilty secrets that you carry inside of you.
In the quiet of your mind—when no one is listening—do you ever have any of the following thoughts?
If any of these thoughts sound familiar, you are in good company.
Being a leader can feel really lonely.
(and no one ever warned you...right?)
You’re a high performer at the very top of your game. You’ve been successful in life and business. Yet you still face challenges.
They're just not the kind of challenges you can share with most people.
You are surrounded by people who don’t understand what it means to be a high-achiever. You are surrounded by people who don’t get that success comes at a price. You are surrounded by people who say things like, “I wish I had your problems…”
You have a range of people in your life to whom you cannot (and often should not) tell the complete truth.
How can you tell your team that you are worried about making payroll next month? How can you tell your wife that your new initiative didn’t pan out? How can you tell your old friends that you now pay more in taxes than they earn in a year?
Plus, you’re often surrounded by people who think their job is to tell you what you want to hear rather than what you need to hear. When was the last time someone told you, “That was a really stupid decision you just made."?
It’s not just challenges that you keep secret. It’s your successes, too.
Who can you really celebrate with after you’ve sold your 8-figure business, made a 7-figure deal or achieved something no one in your world has ever done before?
It's often really uncomfortable to celebrate big successes.
It can create jealousy and distance in your relationships.
There’s a cost to this that no one talks about.
It weighs heavy to carry all of this inside of you.
It’s actually a burden to have so many people who look up to you.
And it doesn’t serve you to have so many "yes-people" in your life.
You can't see your own blindspots.
(what got you here, won't get you there)
There are four elements that got you to your current level of success but won’t get you to your next level of success:
- Your Vision: You know how to dream big but you are surrounded by people who have neither the skill nor the confidence to guide you to a higher level.
- Your Thinking: You’re at the top of your field but you don’t have anyone who can challenge the way you think or help you to ask better questions.
- Your Environment: Does your network look the same as it did 20 years ago? Have you have outgrown your old community but you’re afraid to let them go? Or are you the most interesting person in most rooms that you are in?
- The Truth: You’ve succeeded at a high level because of your willingness to speak your truth to others but success can feel lonely when there is no one willing or able to speak the truth to you.
The impact of these four factors is that you can be at the top of the achievement ladder but you don’t feel fulfilled.
Being successful can seem overrated when your worries are about higher tax rates, exorbitant school fees for the kids, or feeling trapped by a mission you used to love. You don’t have the lifestyle or the legacy you once dreamed of. Or maybe you have the lifestyle but it doesn’t bring the feelings it used to.
The problem with being ultra-capable and ultra-successful is that you can’t see the limitations of the world you’ve created for yourself.
Everyone else around you assumes naturally that you know exactly where to go next. When this isn’t the case, you’re rudderless, and seemingly trapped by your world.
The trap is your own mindset.
A friend who coaches billionaires told me, "The problem with millionaires I know is that they are not dreaming big enough... but there is no one around them who can point that out."
High achievers rarely have anyone in their life who can challenge their thinking
(but it doesn't have to be this way)
What I have observed about high performers after working with them for years, being friends with them for decades, and being one for most of my life, is that high achievers rarely have anyone in their life who can challenge their thinking.
They usually lack an experienced, independent trusted adviser to whom they can reveal their complete truth. And they are often surrounded by people who have neither the skill nor the confidence to guide them to a higher level.
High performers don’t need someone to answer their questions. If they were already asking the right questions, they would have their solutions by now. Having the right questions (rather than the answers they were seeking) can catapult their life.
Success can be lonely, so it is a game changer for a top performer to have someone who understands them, someone they can trust deeply to reveal their complete truth, someone willing to challenge their thinking. Someone who hides nothing, holds nothing back, asks what needs to be asked and reveals what needs to be seen—and asks that they are willing to do the same.
When I work with top performers, I take them through a three step process to review their vision, their thinking and their environment. All of this is overlaid with a deep honest look at their world—from the professional to the personal.
Step 1: Exponential Vision
Even visionaries need to be challenged to dream bigger. When a visionary is surrounded by people who create exponential growth in their own business and life the limitations are removed on what is possible, in order to craft a powerful vision of the future, in two ways:
- They Craft a Mission so powerful that nothing will stop them—a mission that moves them to tears. Because if you want to move others, you need to feel deeply moved yourself.
- They Develop a Strategy so that day by day, month by month, they know precisely what actions to take—and, most importantly, what actions not to take.
Step 2: Exponential Thinking
As Albert Einstein said, “We cannot solve our problems with the same thinking we used when we created them.” When a top performer has someone who is willing to challenge their thinking and help them to ask better questions, they do two things:
- They Develop the Mindsets that helps them overcome the fears, doubts, limiting beliefs or insecurities that are holding them back. As well as a new set of empowering beliefs to support them in creating the next stage of their life.
- They identify and Build the Skillsets needed to take them to their next level—and work on them regularly.
Step 3: Exponential Environment
Being the most interesting person in the room is overrated. When their network looks the same as it did 20 years ago and they rarely meet new people, it’s likely that they have outgrown their old community, or maybe they are afraid to let them go. To create an Exponential Environment they:
- Focus on their People: It’s their team and their community who help them to leverage their impact. Hire and spend time with people who enliven and energize them and let go of the people who drain them of energy.
- Select their Places with care. Spend time in places that enliven and energize them. Cut out places that drain them of energy.
Reviewing their vision, their thinking and their environment with radical honesty is the first step to creating a life and a business that combines a high level of achievement with a high level of fulfillment.
From this place top performers can begin to make a real contribution before their time on this planet is over. They can build their ability to turn their desires into reality combined with the power to appreciate and enjoy life at the deepest level.
We help leaders have an exponential impact
by challenging their thinking,
questioning their questions,
and reminding them how powerful they are.
My name is Rich Litvin and I am an expert at taking high-achievers to the greatest levels of success. As a lifelong student of human behavior, I have extensively researched this question: How can tiny changes account for radical differences in achievement?
You see, scientific research has demonstrated only a 0.1% difference between the genetic make-up of all humans. So, at the level of high-performance, it is the very tiniest of shifts in perspective that play a huge role in distinguishing the highest of achievers in all areas.
These tiny shifts in perspective have the biggest impact for those who are already achieving and creating close to or at world-class levels.
Coaching is powerful and impactful. And I help my clients make these tiny shifts that change everything.
A high-performer myself, I know there is always a better way. So I find it, I study it, I refine it. I perfect my craft and continuously enhance my art. I lead from the front. I study, read, research and explore more than my clients, even my most advanced ones. I invest a huge amount of my time, money and energy—and I travel across the globe—as part of my relentless professional and personal development.
But the deepest truth is that I lived most of my life feeling powerless. I could appear confident on the outside whilst totally lacking it deep down, on the inside. And however much I achieved in life, I was envious of those around me who always seemed to create more or bigger or better than I ever could.
Well, it turned out that that old and overwhelming feeling of powerlessness eventually became my gift in working with high performing men and women. You see, I am exceptionally gifted at seeing where other people are powerful—even when they can’t see it for themselves.
My clients do things that few people on the planet can do. They are powerful, passionate and successful, yet whatever is coming next still feels like a really big leap.
I help extraordinary people who already achieve ‘impossible’ goals to achieve what still looks ‘impossible’ to them.
Ultra-successful people—the kind of people you would assume don’t need support—are the ones who call me.
My clients have included Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and multi-million dollar business owners.
The work we have done together has extended beyond their professional life to penetrate deep into the life they wanted to create with their spouse, their friends and their children. Because no one on their deathbed ever wished they’d spent more time in the office or asked to look at their bank balance. In the end, all that counts is your relationships and your contribution.
Why would top performers like this need or even want help or coaching?
Most don’t. A few rare ones do. You are not alone.
“What I love about this community is that I feel simultaneously challenged and supported. It’s not one or the other. There’s constantly people saying ‘Can I support you with that? Let’s jump on a call.’
I would recommend 4PC to people who are ready to let go of doing it alone."
Founder of "Fierce Grace: Practices of Embodied Wholeness for Women"
“Every time I watch a video from a 4PC member, I’m like ‘Whoa! I am the luckiest person in the world to be surrounded by the most generous souls in the world.’
What I know is — this is the community I did not even know I was looking for."
Coach to NFL Players and in her former career as a fundraiser, she raised over half a billion dollars for good causes.
A Community of World-Class
Coaches and Leaders
4PC will leverage the power of powerful peers and elevate you. Together.
Here’s the thing, the more you elevate, the more difficult it is to have meaningful, deep relationships—since your friends must grow with you in order for the relationship to work.
When you are ‘in-demand’ everyone wants to connect with you. Yet, as leaders, we are still for the most part disconnected, lonely and with barely anyone to talk to anyone about our challenges—let alone high performers who truly stretch and challenge us.
4PC will help you focus on 10X growth, not 10%.
You’ll master leadership from the inside out with me as your coach. I am often the only person in my client's world who is not here to please them. You see, I won’t sugar coat it. I won’t let your fears hold you back. And I promise I won’t buy into your “stories.”
I’ll tell you how it is. I’ll say what no one else in your world is bold enough to say. And I’ll do it all from an authentic and vulnerable place.
We'll also help you focus on self care, so you are mentally, emotionally, and physically equipped to handle the demands of running and growing your business and your impact.
Components of 4PC
Incredible Coaching Support
You’ll be surrounded by the biggest blanket of support you’ve ever experienced. You’ll receive personalized coaching with Rich in a small group (approximately 2x/month). Plus, you'll be surrounded by some of the best coaches on the planet. Members often connect and coach one another as challenges or opportunities arise.
Live, In-Person Events
You’ll have the opportunity to attend up to four live events per year — two private intensives just for members of 4PC and two public intensives (larger events for our wider community). Spending time in-person with your 4PC family will deepen your bonds. (And you can't give hugs over Zoom.)
You’ll have time for space, stillness and reflection. We’ll create ways for you to slow down (to speed up). You will re-energize in beautiful reflection. And you'll definitely have FUN!
- 4PC Intensive - Feb 6-9, 2020 (Santa Fe, NM)
- Public Intensive + 4PC Day - Apr. 30-May 4, 2020 (San Diego, CA)
- 4PC Intensive - August 10-13, 2020 (England)
- Public Intensive + 4PC Day - October 2020 (Southern, CA)
A World-Class Community of High-Achieving Peers
You’ll face challenges, but no longer alone. You’ll be surrounded by a ‘family’ of high-potential people who really get you. Many will become your friends for life. You’ll be a member of a private Facebook group, where you can stay connected and have high-caliber conversations between the live events and coaching calls.
You’ll have opportunities to hone, develop and share your unique gifts with both your peers in 4PC and with our wider community. You can apply to join our team at our public Intensives — where you’ll have a chance to lead a small group of coaches or be on stage in front of hundreds of people.
You’ll make a contribution to something bigger than yourself to have an exponential impact – on you, your life and your business. Our community has raised the funds to build two schools in Kenya and some of our members traveled to Liberia to lead an empowerment event for 400 local teachers and to take clean water filters to villages who’d never before had access to clean water.
When people spend time in 4PC, they fly. 4PC is not a program or a seminar. It’s pure transformation that takes place over time, in the presence of extraordinary top performers. When you have goals that look impossible, you’ll be amazed at how quickly they become possible when you are surrounded by people up to something even more amazing than you.
Deep Connection and FUN
We love to create space for Deep Work and connection. Sometimes the work is serious and heart-opening. Tears are shed. And, we also create space for fun, play, and exploring new destinations through our events.
Wendy Cirello from my team helps to plan our events and infuses her top values of Fun, Freedom, Connection and Adventure. She plans amazing parties and was the secret sauce behind our 4PC Onesie Party, Rockstar Party, and Superhero Party!
She's also planned excursions for us to fly at a Trapeze School, hike with wolves, visit the energy vortexes of Sedona, and more!
Our members say...
I am now moving in worlds that I didn’t know existed before 4PC
“For me, the highest value of 4PC is the community. That keeps me alive. It keeps me sane, inspired, motivated. The isolation of being a solo-preneur is a real thing. So, having a real community of people who are there at the drop of a hat anytime I need anything—whether it’s personal or professional—is gold.
We are collectively creating a space/field where we go very deep with people—those deep intimate, intensely challenging personal moments where I don’t think any of us get to go to on our own in our lives. You know, the stuff that makes you break down on the floor crying or ends up with you leaving feeling like a million bucks, ready to take on the world. That collective, quality attention is rare.
Now, this my third year. I’m rich in friends, in colleagues, in opportunities to collaborate. The quality of clients that I have has up-leveled. Business is now consistently in a place that four years ago, if you had told me, I would have laughed at you. That’s other people’s lives. Now it’s just my standard. I was making $40k before. In the four years that we’ve been working together, I’ve made close to a million dollars.
Another thing that I’m really seriously rich in is connections and networks. I am now moving in worlds that I didn’t know existed before 4PC—all because of the connections that people have made for me.”
A million dollars’ worth of value
“Before 4PC, I felt like a magician. Everything that I was doing felt bigger than the average person and somehow I was using these mystical powers of the universe. And I felt really different and alone in that. Then when I came into 4PC, it was like “Oh! Everybody is doing this.” In fact, some people are doing things that I’ve never even heard of. And instead of feeling like I was constantly bigger than the room that I was in, I felt like I was in a room for the first time that was actually stretching me open.
What I got from 4PC was clarity of purpose and clarity of what I’m actually doing. I feel like I can produce results over and over and over; without believing that it comes from magic.
Two days after my first 4PC intensive, I signed my first $50,000 client—which was 3x more than I had done before. We’re six months into this year and I’ve produced $300,000 in coaching—just coaching. Two years ago, that would have been like “Oh my God, that’s the most amazing year that you’ve ever had.”
The thing I love about 4PC is it’s not a product—it’s an exponential conversation. I started realizing how much value I was getting just out of people that are around the room. A month for me, on average, I could get a million dollars’ worth of value just by calling my friends.
It is everything you need in one room—where if you don’t know the answer, you’re actually not asking the right question.”
Where extraordinary is not extraordinary. It’s normal.
“Before I joined 4PC, I felt like a complete beginner. I felt like I’d gone from being like a 9 out of 10 as a global business leader, leading a billion dollar business—to feeling like a 3 out of 10 as a coach. Even though I had 25 years of marketing training and I’d been an internal coach for four years. I was completely disorientated, lost, and lonely.
I remember saying to Rich, “I need to find my voice as a coach,” and he said to me, “No, Helen, you need to remember that you have one.”
Where am I now? Gosh. In a different place. I made more than $100,000 in my first full year as a coach. I will make close to $500,000 this year. I am grounded. I found my voice. I know who I am. I know what I can bring. I have a book title. I have a curriculum. I have a point of view, and I also have the confidence to know that I can walk into HR and pitch what I do, serve and get hired, consistently.
And I’m not lonely anymore. I have community, and that was one of the biggest things that I was looking for. 4PC is a community of extraordinary people where extraordinary is not extraordinary. It’s normal.”
I came up with my big, game-changing idea, and it's been my reason to get out of bed ever since.
“4PC and the public intensive introduced me to a nonlinear path to success and a way to view my world that I hadn’t seen prior. And then, during that intensive, I came up with my big, game-changing idea, and it has been my reason to get out of bed ever since. Being a part of 4PC is now allowing me to take that notion and begin to put it into motion.
I realized I needed to be somebody different to make that notion occur. First, I got to shed and cleanse all of the things in my corporate background that no longer worked for me. And it wasn’t until I was a part of this community that I realized how desperately I could use some new tools, and how easy it was to get them.
Before I joined, I personally interviewed 4PC members. And I knew that in 25 years of business, I would’ve never found those people to surround myself with on my own. I would never have a conversation with them in a café or at a conference. And I knew that my way of being needed to be blown up a bit, and stretched.”
It's time for you to live an exponential life
The financial investment is only the beginning. Next, comes your investment of time, energy, commitment, and focus towards what you want to create.
The annual investment for 4PC is $25,000.
- 10 monthly installments of $2,500
Or save 10% if you choose the payment in full option ($22,500).
What will your return on investment be from 4PC?
That is up to you. In 4PC, you will learn to create time, money, energy and relationships that are exponential.
Members of our community have raised millions of dollars for their non-profit, signed a billionaire client, made hundreds of thousands of dollars and begun working with world leaders.
You will have the support of the community as you go after your biggest dream.
4PC is by Application Only
Membership is for a year at a time and many members choose to reapply for membership – year after year.
4PC is designed to be uncomfortable and challenging. Because what got you here will not get you there.
We seek leaders who ‘want’ 4PC but don’t ‘need’ 4PC. And that’s not a point of view. It’s an entrance requirement. You should be a little intimidated by us. And we should be a little intimidated by you.
If you are accepted into 4PC, I’ll be asking you to risk the success you’ve become to get to your next level of success.
In 4PC, you will join a community of the very best coaches and entrepreneurs on the planet. You will be in a world of high flame coaching. You’ll commit to hide nothing and hold nothing back. And I’ll do the same.
If you are committed to turning your successes—and your clients’ successes—into global significance, we invite you to apply.
The first step in this journey is to complete your application. We’ll review your application and reach out to you to schedule an interview.
I look forward to speaking to you.