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The 5 myths of becoming a Prosperous Coach

There are 5 myths to building a Prosperous Coaching practice. 

There’s also a super myth, hiding behind all the others that taps into our secret desire that someone is coming to save us. [Hint: no one is coming to save you]. 

#1. You need to learn online marketing to build a successful coaching practice, right? 


The oldest and best form of marketing on the planet is serving one person so powerfully they never forget your conversation for the rest of their life. (Oh, and then repeat this for the rest of your life). 

#2. Being able to sign high-fee clients means you’ve made it as a coach. 


You’ll fall into the boom-bust trap, if you are not constantly enrolling new clients. Plus, income and recognition are poor metrics for success. Make sure you take care of your happiness and your health before your wealth. And don’t wait until you’re wealthy to start giving back. There are far too many unhappy, unhealthy millionaires. You won’t be the exception unless you prepare to be…

#3. Your clients want you to solve their problems. 


You need to go upstream, to help your clients solve the issues creating the problems they bring to you. Do that and they’ll talk about you forever. 

#4. You’ve done a ton of coach trainings and you love coaching, so you deserve to have clients knocking on your door, right? 


You “deserve” nothing. Create a ton of value for people and maybe some will knock on your door. But you’ll also need to master selling if you want to sign them as clients. Serve and sell. Repeat. Ad infinitum.  

#5. Fear and Imposter Syndrome will lessen, the more successful you become. 

I hope not!

You see, fear is often a mask for desire. So it’s actually a healthy clue you’re heading in the direction of what you really, really want. And Imposter Syndrome is a healthy clue that you’re playing a big game. Without it, you’re probably not playing big enough.

The biggest myth of all… 

This is the myth that there’s a secret to creating clients hidden in your social media feed, in a post promising “7 Figures in 7 Steps…” “Easy high-ticket clients…” or “Setters who book clients for you…”

Not a chance.

There’s no easy way to get clients. And there’s no one who can do the work for you. 

You’ve got to be willing to show up every day, to serve one person at a time, to create value, to make mistakes, to struggle and even to fail. Look for longcuts instead of shortcuts. There’s no hack to success other than to be in it for the long-haul. Put in your reps. Rest. Eat well. Sleep well. Then put in more reps.

You’ve got this. 

Love. Rich


PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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