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The 5 myths of becoming a Prosperous Coach

There are 5 myths to building a Prosperous Coaching practice. 

There’s also a super myth, hiding behind all the others that taps into our secret desire that someone is coming to save us. [Hint: no one is coming to save you]. 

#1. You need to learn online marketing to build a successful coaching practice, right? 


The oldest and best form of marketing on the planet is serving one person so powerfully they never forget your conversation for the rest of their life. (Oh, and then repeat this for the rest of your life). 

#2. Being able to sign high-fee clients means you’ve made it as a coach. 


You’ll fall into the boom-bust trap, if you are not constantly enrolling new clients. Plus, income and recognition are poor metrics for success. Make sure you take care of your happiness and your health before your wealth. And don’t wait until you’re wealthy to start giving back. There are far too many unhappy, unhealthy millionaires. You won’t be the exception unless you prepare to be…

#3. Your clients want you to solve their problems. 


You need to go upstream, to help your clients solve the issues creating the problems they bring to you. Do that and they’ll talk about you forever. 

#4. You’ve done a ton of coach trainings and you love coaching, so you deserve to have clients knocking on your door, right? 


You “deserve” nothing. Create a ton of value for people and maybe some will knock on your door. But you’ll also need to master selling if you want to sign them as clients. Serve and sell. Repeat. Ad infinitum.  

#5. Fear and Imposter Syndrome will lessen, the more successful you become. 

I hope not!

You see, fear is often a mask for desire. So it’s actually a healthy clue you’re heading in the direction of what you really, really want. And Imposter Syndrome is a healthy clue that you’re playing a big game. Without it, you’re probably not playing big enough.

The biggest myth of all… 

This is the myth that there’s a secret to creating clients hidden in your social media feed, in a post promising “7 Figures in 7 Steps…” “Easy high-ticket clients…” or “Setters who book clients for you…”

Not a chance.

There’s no easy way to get clients. And there’s no one who can do the work for you. 

You’ve got to be willing to show up every day, to serve one person at a time, to create value, to make mistakes, to struggle and even to fail. Look for longcuts instead of shortcuts. There’s no hack to success other than to be in it for the long-haul. Put in your reps. Rest. Eat well. Sleep well. Then put in more reps.

You’ve got this. 

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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