Laura posted in our private 90 Day Money Game* group this week:
“I will say that this week is the first week that every day is filled with paying clients – for the first time since I started my own business 3 years ago. F**k yeah!”
Madalena replied: “I admit I am envious! Congratulations to you, Laura. Tell us what shifted in you during these last three years to allow for this abundance now!”
Her answer is really key which is why I am flagging it up. Below is Laura’s reply with my annotated notes:
1: DO WHAT IT TAKES
Laura: In essence I took a “day job” as Rich Litvin would put it. I drastically lowered my prices to do intuitive readings because I do need to be earning income.
[Rich: It might sound counterintuitive when you most often hear me talk about the power of high fees but your job is to create a business that thrives. If you are a high fee coach with NO clients you are a BROKE coach and you’ll soon be out of business. Laura was clever. She lowered her fees and generated INCOME—the life-blood of any business.]
2: SELL THE EXPERIENCE NOT THE CONCEPT
Laura: As soon as I did that my weeks have been filled with paying clients—some of whom have booked longer term commitments either in the form of intuitive training or coaching or energy healing massages.
[Rich: Laura enabled potential clients to experience her gifts, so the only decision they needed to make next was “Would I like MORE of this?” And many of them did!]
3: BUILD YOUR PROFESSIONAL SELF ESTEEM
Laura: Once I lowered my prices it gave me the confidence to see a constant flow of money coming in and paying clients that I haven’t had before.
[Rich: CASH FLOW PROJECTS TRUMP SEXY PROJECTS. Sometimes! It’s cool to have the sexy stuff like High Fee Clients or Coaching Intensives on exotic islands but if you’re not bringing in the cash you are not a professional coach—you have a hobby!
Not only did Laura fill her calendar she also BUILT HER PROFESSIONAL SELF ESTEEM. Lack of confidence is a business killer and a total turn off to potential clients. They can FEEL it.
So if it takes lowering your fees to build your confidence, then do what it takes.]
4: FILL YOUR CALENDAR
Laura: It also means I have little to no spare time to have conversations with people where I’m not paid making it more attractive as well!
[Rich: Marketers call this SOCIAL PROOF. It’s actually very attractive to see that a coach you are considering hiring has a full calendar. Because it is the OPPOSITE of needy.]
5: DO THE DEEP INNER WORK
Laura: I needed to shift how I was doing things. The issues I’ve dealt with around self worth and confidence have been debilitating at times despite consciously knowing I am really fucking good at what I do. This is an amazing stepping stone to build that (along with Rich’s consistent words of encouragement!)
[Rich: I can’t say often enough how amazing Laura is. But when it comes down to it ONLY YOU can do the DEEP INNER WORK you need. And Laura has been doing the work FOR YEARS. She has a Masters degree in Spiritual Psychology AND she was a founder member of 4PC. This woman is a committed to her Professional Development and her Personal Growth. This is a key differentiator for the most successful coaches out there.]
6: BE COMMITTED TO YOUR PROFESSIONAL DEVELOPMENT
Laura: Lastly is I am working with a mentor as such. Not a coach but a specific person to help with money/debt/self worth/spirituality. I do whatever she says. Since I’ve been doing that I’ve had a full roster of clients.
[Rich: Laura walks her talk. She believes in the power of coaching and mentoring and masterminds SO much that even when business was hard, she never ceased to invest in herself.]
OK: WHICH OF THESE 6 IS YOUR WEAK POINT? AND HOW COULD YOU WORK ON IT IN THE NEXT 30 DAYS?
* P.S. If YOU want to join our next 90 Day Money Game then sign up for the London Intensive as it’s included in your ticket. This isn’t a 4 Day Intensive—it’s a 4 MONTH Transformational Experience. This is your only opportunity to spend time with me live this year AND to be trained by the top coaches in my Mastermind community, 4PC. Secure your seat here: http://richlitvin.com/