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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

A 7 minute coach training. You’re welcome.

I’m about to teach you everything you need to know about powerful and impactful coaching – in less than 7 minutes. 

The fee for this training is $10,000. Please send me the cash in a plain brown envelope.

At the heart of powerful coaching is a paradox: Your job is to help your client shift the way they see their world… but you can’t want a client to shift more than they do. 

Lesson #1: Be provocative. 

It’s easier to achieve the ‘impossible’ than to go after what you think you can get.

Most people spend more time fighting for their limitations than going after what they really, really want. 

Be caring but snap your clients out of their limited thinking. 

Lesson #2: You can’t want a client to shift more than they do. 

Assume your client is more powerful than they know. 

They’re not broken. They don’t need fixing. 

Don’t spend your time telling clients what to think. Teach them how to think. 

Be provocative. Help your client see the world they’re creating for themselves. Then step out of the way and let them make their own choices. 

Your training is complete. Feel free to add this badge to your website.

Love. Rich

 

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What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

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