I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

A 7 minute coach training. You’re welcome.

I’m about to teach you everything you need to know about powerful and impactful coaching – in less than 7 minutes. 

The fee for this training is $10,000. Please send me the cash in a plain brown envelope.

At the heart of powerful coaching is a paradox: Your job is to help your client shift the way they see their world… but you can’t want a client to shift more than they do. 

Lesson #1: Be provocative. 

It’s easier to achieve the ‘impossible’ than to go after what you think you can get.

Most people spend more time fighting for their limitations than going after what they really, really want. 

Be caring but snap your clients out of their limited thinking. 

Lesson #2: You can’t want a client to shift more than they do. 

Assume your client is more powerful than they know. 

They’re not broken. They don’t need fixing. 

Don’t spend your time telling clients what to think. Teach them how to think. 

Be provocative. Help your client see the world they’re creating for themselves. Then step out of the way and let them make their own choices. 

Your training is complete. Feel free to add this badge to your website.

Love. Rich


PS. Sign up for my Coaching Excellence Masterclass on August 10. You will learn the frameworks and mindset shifts that the top 4% of coaches use to thrive in life and business. I will share powerful distinctions and key frameworks so you can assess what you need to get to your next level. There’s no charge for this Masterclass – you just need to commit to show up and to apply your insights.


PLUS… Whenever you’re ready, here are 4 ways you can increase your income and impact as a world-class coach:

1. Join me on How to Coach a Superhero, to learn how to coach highly successful clients and do high-level group coaching. Or join me on Money. Money. Money, to handle your limiting beliefs around money, and become financially fearless. There’s a special price to join both…

2. If you want your success and your thinking dramatically re-framed, join me on the 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training – to drastically increase your influence. 

3. Join Project Kairos and spend a year being mentored by me – to learn the skills, mindsets and strategies needed to create a powerful and profitable coaching practice. 

4. Daniel Coyle, author of the Talent Code, says: “Seek out coaches who are authoritative, who know their stuff and take charge. A little scary is good.” 

If you are ready to be pushed and stretched, intellectually and emotionally – to drastically expand your business and your life – there are 3 very unique ways to work with me one-on-one: (1) Thinking Partnership, (2) Protegé, (3) Concierge Trusted Advisor. Apply for an interview. [Note: Investment from $47K to $158K].

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together