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9.9 vs 10

If you want dream clients, the solution is simple—but not easy.

You have 3 jobs:

Job #1: Filter for 8s, 9s and 10s out of 10. These are your dream clients. Identify their deepest dreams and their secret fears. Then create ways to make it easy for them to say Hell Yes to you. 

Job #2: 7s out of 10. These are people who will seem interesting at first glance but they are not your dream clients. They will drain your time and energy. And ultimately it will always cost you more money, time and energy to coach 7s than it first appears. They will seduce you. They will try to convince you that they are 8s, 9s or 10s. They are not. They are 7s. And you are not allowed to say yes to 7s. You can thank me later.

Job #3: 1-6 out of 10. These are your Hell No’s. Walk away.

Love. Rich 


PS. We’ve run 4 virtual Intensives this year and I’m really proud that we’ve had our best feedback in ten years of running events. Join me for our next Intensive. The first 52 spots have already gone. Reserve your spot now.



PLUS… Whenever you’re ready… here are 4 ways we can help you build the confidence, skills and the powerful language you need to enroll high-performing, high-fee clients.

  1. Experience powerful, life-changing coaching in bed, in your car or on a hike! We’re now 8 seasons into my podcast, 1 Insight. Watch it on youtube or listen in on your favorite podcast app. Episodes are as short as 2 minutes—because a life-changing insight can happen in an instant…
  2. Master Deep Coaching… I’ll teach you the 5 elements that will allow you to coach the most successful, wealthy or fascinating people on the planet. Join me for six hours of self-paced learning
  3. Master The Prosperous Coach Approach… Learn the system for creating clients that has kept this book in the Top 20 Coaching books for the past 7 years. Join me in April 2021, join my community and discover why people have returned for 11 Intensives in a row… Reserve your ticket
  4. Master enrolling and coaching, high-performing, high-fee clients. You’ll join my fourth cohort of Project Kairos. You’ll be taught high-level client creation skills by me—for 9 months. Plus, you get a complimentary $1,500 ticket to the Rich Litvin Intensive. There are only 22 spots left. Make 2021 your best coaching year ever…



Transforming world-class leaders into world-class coaches.
That’s what we do.

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