Articles

I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

9.9 vs 10

If you want dream clients, the solution is simple—but not easy.

You have 3 jobs:

Job #1: Filter for 8s, 9s and 10s out of 10. These are your dream clients. Identify their deepest dreams and their secret fears. Then create ways to make it easy for them to say Hell Yes to you.

Job #2: 7s out of 10. These are people who will seem interesting at first glance but they are not your dream clients. They will drain your time and energy. And ultimately it will always cost you more money, time and energy to coach 7s than it first appears. They will seduce you. They will try to convince you that they are 8s, 9s or 10s. They are not. They are 7s. And you are not allowed to say yes to 7s. You can thank me later.

Job #3: 1-6 out of 10. These are your Hell No’s. Walk away.

Love. Rich

You don't need another newsletter. You need a different conversation.

What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.