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A $5,000 Squiggle!

When I first met Helen, she was recovering from the burnout and frustration of a couple of decades of corporate life. She was the former Vice President of a billion dollar healthcare company who had become a professional coach because she dreamed of making a real impact on people’s lives.

But she was exhausted.

You see, she had all the skills needed to be a successful coach but she was struggling to get clients. She’d tried all the online marketing ideas that screamed at her from every Facebook ad. But they drained her of energy. Because they never seemed to work – despite all the promises.

Life was really lonely. She’d be at home, with tears running down her face – still in her pajamas at noon – wondering where on earth her next client would come from. And there was no one she could speak to. She had never met a successful coach (every coaching event she attended seemed to be full of struggling coaches, who’d never earned what she’d earned at the height of her career). And how could she talk to her old friends? After all, they were jealous she’d escaped the corporate world; they were busy with work; and the only response she’d likely hear was, “I wish I had your problems…”

I love working with coaches who have a track record of success behind them in another career. And I always begin by messing with their thinking!

I quickly help them see that they are not a ‘new’ coach. In fact, they have years of learnings and insights behind them. They’ve often built decades of career capital and sweat equity from a previous career. And that shouldn’t be dismissed.  I tell them a short story about Picasso…

Pablo Picasso was sketching in the park when a woman approached him.

“It’s you, Picasso, the great artist! Oh, you must sketch my portrait! I insist.”

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.

“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”

“Five thousand dollars,” the artist replied.

“But, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”

To which Picasso responded, “Madame, it took me my entire life.”

Helen became one of my clients and joined my community. I helped her remember how powerful she is – and within two years, she was making $500,000 a year as a coach. She’s now teaching women leaders the skills they need to navigate corporate life with power and grace, in companies that include American Express, GlaxoSmithKline and Johnson & Johnson. And her first book is about to be published.

Here’s the thing, we live in a world where at least 80% of coaches make $20K a year or less. They spend tens of thousands of dollars on coach training, branding and marketing, expensive websites or search engine optimization. And then they get no clients…

At the very same time, the top 4% of coaches consistently make between $200K – $1M a year, coaching extraordinary clients, a few days a month. And that’s where WE come in… You see, I am about to launch Project Kairos – an Accelerator for high-level leaders who want to build a coaching practice with a few high-performing, high-fee clients.

  • Imagine having clients knocking at your door to work with you…
  • Imagine being able to explain your gifts so clearly that it is like a magnet for your dream clients…
  • Imagine having people trust you before they even meet you…
  • And imagine building building a word-of-mouth business – with top performers, just like you…

Would you like me as your coach – as a member of a group of top performers – for the next 7-9 months?

Would you like to master high-level coaching skills? Would you like to overcome the fears, doubts, limiting beliefs or insecurities that hold you back?

Would you like to build high-level client creation skills, by invitation and referral only? Would you like to make $10K proposals, $20K proposals and even $50K or $100K proposals?

And would you like to do all this, whilst building habits and rituals that energize you, so you never burn out again?

Then come join me and a group of 20 talented and successful individuals – so that you can 10X your impact, 10X your income and even 10X your inner peace. (And then do the same for your clients!)

This is the most exciting project I have launched in years. The first 5 spots were snapped up before we even announced the program! If you want to know more, email me back with the words “Project Kairos” in the subject line.

Love. Rich



PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on July 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 




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