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A $5,000 Squiggle!

When I first met Helen, she was recovering from the burnout and frustration of a couple of decades of corporate life. She was the former Vice President of a billion dollar healthcare company who had become a professional coach because she dreamed of making a real impact on people’s lives.

But she was exhausted.

You see, she had all the skills needed to be a successful coach but she was struggling to get clients. She’d tried all the online marketing ideas that screamed at her from every Facebook ad. But they drained her of energy. Because they never seemed to work – despite all the promises.

Life was really lonely. She’d be at home, with tears running down her face – still in her pajamas at noon – wondering where on earth her next client would come from. And there was no one she could speak to. She had never met a successful coach (every coaching event she attended seemed to be full of struggling coaches, who’d never earned what she’d earned at the height of her career). And how could she talk to her old friends? After all, they were jealous she’d escaped the corporate world; they were busy with work; and the only response she’d likely hear was, “I wish I had your problems…”

I love working with coaches who have a track record of success behind them in another career. And I always begin by messing with their thinking!

I quickly help them see that they are not a ‘new’ coach. In fact, they have years of learnings and insights behind them. They’ve often built decades of career capital and sweat equity from a previous career. And that shouldn’t be dismissed.  I tell them a short story about Picasso…

Pablo Picasso was sketching in the park when a woman approached him.

“It’s you, Picasso, the great artist! Oh, you must sketch my portrait! I insist.”

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.

“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”

“Five thousand dollars,” the artist replied.

“But, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”

To which Picasso responded, “Madame, it took me my entire life.”

Helen became one of my clients and joined my community. I helped her remember how powerful she is – and within two years, she was making $500,000 a year as a coach. She’s now teaching women leaders the skills they need to navigate corporate life with power and grace, in companies that include American Express, GlaxoSmithKline and Johnson & Johnson. And her first book is about to be published.

Here’s the thing, we live in a world where at least 80% of coaches make $20K a year or less. They spend tens of thousands of dollars on coach training, branding and marketing, expensive websites or search engine optimization. And then they get no clients…

At the very same time, the top 4% of coaches consistently make between $200K – $1M a year, coaching extraordinary clients, a few days a month. And that’s where WE come in… You see, I am about to launch Project Kairos – an Accelerator for high-level leaders who want to build a coaching practice with a few high-performing, high-fee clients.

  • Imagine having clients knocking at your door to work with you…
  • Imagine being able to explain your gifts so clearly that it is like a magnet for your dream clients…
  • Imagine having people trust you before they even meet you…
  • And imagine building building a word-of-mouth business – with top performers, just like you…

Would you like me as your coach – as a member of a group of top performers – for the next 7-9 months?

Would you like to master high-level coaching skills? Would you like to overcome the fears, doubts, limiting beliefs or insecurities that hold you back?

Would you like to build high-level client creation skills, by invitation and referral only? Would you like to make $10K proposals, $20K proposals and even $50K or $100K proposals?

And would you like to do all this, whilst building habits and rituals that energize you, so you never burn out again?

Then come join me and a group of 20 talented and successful individuals – so that you can 10X your impact, 10X your income and even 10X your inner peace. (And then do the same for your clients!)

This is the most exciting project I have launched in years. The first 5 spots were snapped up before we even announced the program! If you want to know more, email me back with the words “Project Kairos” in the subject line.

Love. Rich



PS. Exciting News… The acclaimed 90 Day Money Game is making its grand return! For 16 years, this unique Client Creation game has been the secret weapon for the world’s top coaches ready to create their next client. Now, it’s your opportunity to join the ranks… 


PLUS, whenever you’re ready – here are 4 more ways you can amplify your coaching impact and income: 

  1. The Coaching In Challenging Times Playbook. The year ahead is likely to be volatile and uncertain, which is why this playbook has been downloaded by tens of thousands of coaches…  
  2. Our Intensives have sold out for over a decade. Secure your spot now – 101 tickets have already been claimed. Choose between The Virtual RLI to unlock the secrets to a thriving coaching business. Or Join me at The Santa Fe RLI – our first in-person Intensive in 5 years, bundled with complimentary Virtual RLI access.
  3. Rich Litvin RAW! Dive into over 40 hours of my immersive coaching content, accessible anytime, anywhere. It’s like having a coaching seminar in your pocket!
  4. The Thinking Partnership: This is beyond coaching – it’s exclusive and personal support. One of my clients is a former international boxer turned elite coach, another is the founder of a global therapy school. I provoke your thinking, you take action, and your life and business transforms. One spot available.  

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