About
Most coaches teach you what to say. I'll teach you who to become.
WHAT MOST PEOPLE KNOW ABOUT
RICH LITVIN
(The “Official” Bio)
Rich Litvin is a trusted adviser to the ultra-successful. His private clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers overseeing billions – people who come to him with the questions they can’t take anywhere else.
His business runs entirely by invitation and referral. No marketing. No funnels. No social media. He co-authored The Prosperous Coach (125,000+ copies sold) and has published over 1,300 essays over 15 years on influence, coaching, and the inner game of success. His second book, $100K Clients, is out now. He is currently writing Beyond Success, for post-exit founders, and Whisper: How to Build a Word-of-Mouth Business in an Algorithm-Driven World.
Rich is the founder of 4PC, an exclusive community of the world’s top coaches, and leads an online network of 60,000+ professional coaches. His company has built five schools in Africa, sponsored the care of four wolves, and raised over $40,000 for humanitarian relief in Ukraine.
After 20 years in California, he recently returned home to London.
What Most People DON'T Know About
Rich Litvin
(The “Unofficial” Bio)
What most people don’t know about me is that I was bullied at school and even in my first job. I struggled at university because I couldn’t find what inspired me. I always knew I was different – I just never knew it was ok to be different.
I was a fearful child and I’ve been a fearful man. I’ve often felt unworthy. And I’ve covered it all up by doing what I could to look confident on the outside, whilst feeling deeply insecure on the inside.
I spent much of my childhood trying to prove myself to my father. I spent the early part of my career playing Robin, looking for Batman.
I know what it’s like to achieve success and minutes later begin judging yourself – looking for ways you could have done things better, bigger, or bolder.
I’ve struggled as a parent. When my son had a stroke at just ten years old, I barely knew how to cope. When my 9-year-old refused to go to school because he was being bullied, I ran my business from the parking lot for five months so he’d feel safe enough to go to class. Thankfully both boys are doing well now.
It sounds romantic when I say I proposed to my wife ten days after I met her and we’ve now been married for nearly 20 years. But we have faced real challenges along the journey and I’ve wondered many times if we’d actually make it.
People see my successes in business but know little of my failures.
I once launched a business that made a million dollars in a year – but I closed it because it was based on an internet marketing approach and it exhausted me. I ran up $100,000 in credit card debt. And I once received an unexpected $300K tax bill that blindsided me.
These experiences have fuelled my passion for helping top performers navigate their own extraordinary journeys, no matter how daunting the path may seem.
WHAT PEOPLE SAY
WHAT CLIENTS ACHIEVE
Sarah C. Albritton, Executive Coach
"I've spent 30 years coaching leaders at Fortune 200 companies and inside the Pentagon. And yet, one idea from Rich Litvin helped me land a $157,000 contract—and, more importantly, completely redesign my business and my life."
Varian Brandon, Coach and Mentor to Women Leaders and Entrepreneurs
"For 22 years, I was a highly paid corporate executive at a Fortune 25 company. I loved my career and the lifestyle it gave me. But I knew I had a greater assignment – and I was afraid to leave the money and security behind. One sentence from Rich changed everything. Over a decade into full-time entrepreneurship, I’ve created millions and a life of freedom and impact I never imagined possible."
Jason Hietbrink, Coach to High Achievers
"As a Protégé under Rich, in my first year of coaching I made over $400K and took an entire month off to travel with my family. In three years, I've made over $1.4M, consistently signed dream clients between $60K-$150K with zero marketing. And kept true balance and presence with my wife and kids."
Celi Arias, Coach to High-Growth Entrepreneurs
"In my first year in 4PC, I signed a six-figure client. But the deeper win was that Rich Litvin didn't just help me grow as a coach—he helped me own my power as a strategic adviser."
Kanchan Prinsloo, Coach to C-Suite Executives and Senior Managers
"Rich's coaching helped me shape compelling offers – one of which secured a $600,000 contract over four years with a top 25 global bank – delivering leadership training for senior leaders."
Andrew Kidd, Consultant to The Cabinet Office of the Government of the United Kingdom
"I can think of no one better to dive deep with than Rich Litvin."
Dr Kate Heard, PhD - High Performance Leadership Coach
"During Rich's 100K Client program, his approach enabled me to sign a client who invested $225,000. The year that followed became the most successful of my career. Rich fundamentally shifted how I claim my authority with global leaders."