Articles

One question that will change your life…

Sometimes a single question will change your client’s life, forever.  I once had a client who was really upset because she never felt seen or heard. I asked her, “How do you do that?” She froze. The truth of her world came crashing down, in an instant. It’s hard to feel like a victim when…

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How to sign high-level executive clients

One of my clients coaches high net worth individuals who work in Fortune 50 companies. Their companies pay for senior leaders to have personal coaching.   His clients love his coaching and almost all of them ask how to continue working together after the professional agreement is complete.  But something interesting happens each time he tells…

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I trust you…

Testimonials are written or video endorsements of the impact of your coaching. They are a wonderful way to demonstrate social proof because their endorsement says, “I trust you…” and that you can deliver.  If you want great testimonials, it’s very simple. You need to ask for them. And there are 4 questions that will draw…

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9.9 vs 10

If you want dream clients, the solution is simple—but not easy. You have 3 jobs: Job #1: Filter for 8s, 9s and 10s out of 10. These are your dream clients. Identify their deepest dreams and their secret fears. Then create ways to make it easy for them to say Hell Yes to you.  Job…

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5-4-3-2-1 Marketing

There are 5 types of people in the world…  They each have a number—from 1-5. The 1s will hate you, whatever you do. Forget about them: they can’t be moved. Fortunately, they’re a tiny group. The 2s are just not into you. They are almost as immovable as the 1s but they won’t spend so…

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You are…

you are more powerful than you remember and braver than you know collect NOs learn from failure connect with real people make bold proposals and outrageous requests create sexy work but remember to create cash think real big but take tiny steps every week turn around and ask yourself what are you proud of you…

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5 questions to make you a thought leader

Everyone wants to be seen. No one wants to be seen making mistakes.  Everyone wants to be visible looking good. No one wants to be visible looking messy. Everyone wants to be known. No one wants to be known for their screw ups or their failures. If you are tired of being a best kept…

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4 steps to get a successful or famous stranger to say yes to you…

Would you like to invite someone successful, fascinating or famous to talk to you? Would you like to help a client pitch to an investor? Would you like an extraordinary leader to become your client? Then you need to put yourself in the shoes of the person across the table.  You need to think like…

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There are 4 types of coach. Which one are you?

Great coaches think upstream. They solve the causes of problems—or solve future problems before they happen.  But they must sell coaching to clients who want to deal with emergencies and put out fires—by solving the effects of their current problems.  Upstream thinking Dan Heath tells an old parable: “You and a friend are having a…

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