Articles

9.9 vs 10

If you want dream clients, the solution is simple—but not easy. You have 3 jobs: Job #1: Filter for 8s, 9s and 10s out of 10. These are your dream clients. Identify their deepest dreams and their secret fears. Then create ways to make it easy for them to say Hell Yes to you.  Job…

Read More...

5-4-3-2-1 Marketing

There are 5 types of people in the world…  They each have a number—from 1-5. The 1s will hate you, whatever you do. Forget about them: they can’t be moved. Fortunately, they’re a tiny group. The 2s are just not into you. They are almost as immovable as the 1s but they won’t spend so…

Read More...

You are…

you are more powerful than you remember and braver than you know collect NOs learn from failure connect with real people make bold proposals and outrageous requests create sexy work but remember to create cash think real big but take tiny steps every week turn around and ask yourself what are you proud of you…

Read More...

5 questions to make you a thought leader

Everyone wants to be seen. No one wants to be seen making mistakes.  Everyone wants to be visible looking good. No one wants to be visible looking messy. Everyone wants to be known. No one wants to be known for their screw ups or their failures. If you are tired of being a best kept…

Read More...

4 steps to get a successful or famous stranger to say yes to you…

Would you like to invite someone successful, fascinating or famous to talk to you? Would you like to help a client pitch to an investor? Would you like an extraordinary leader to become your client? Then you need to put yourself in the shoes of the person across the table.  You need to think like…

Read More...

There are 4 types of coach. Which one are you?

Great coaches think upstream. They solve the causes of problems—or solve future problems before they happen.  But they must sell coaching to clients who want to deal with emergencies and put out fires—by solving the effects of their current problems.  Upstream thinking Dan Heath tells an old parable: “You and a friend are having a…

Read More...

No. No. No. No. No. No. NO.

What got you to the level of success you’re at today is saying YES to almost every opportunity.  What will get you to your next level of success is saying NO to almost every opportunity.  Which is why I’m going to teach you the single most powerful tool I know to take your life, career…

Read More...

Never, ever say you’re a coach…

Coaching is a fantastic career. Telling people you’re a coach can feel like hell on earth…  Have you ever been at a conference, or a party, or even talking to family, when someone asks, “What do you do?” — and you freeze because you don’t want to say you’re a coach? After all, everyone and…

Read More...

I just had the worst night of my life. Ever.

Last Friday, Monique, the kids, and I drove to a beautiful place called Joshua Tree. We needed a few nights away, after almost 8 months of barely leaving our home.  Before bed, I took a medication, and for about half an hour everything was fine, as I tucked in the kids and read them a…

Read More...