I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

How to be successful at anything…

If you want to become a chef, you start by being a cook. 

I don’t cook much but when my son got a kid’s cookbook, he asked me to help him make one of the recipes. 

Nothing like the puppy eyes of your child to push you past your comfort zone… 

We cooked Secret Identity Pancakes. 

They weren’t perfect but they turned out ok. 

When the lockdown began, I signed up for a subscription to a meal service. 

And it turns out that if I have clear instructions—and all the ingredients are supplied for me—I can make something that looks and tastes pretty good. I was very proud of this Shepherd’s Pie.

I don’t need to be a great cook in order to cook. I just need to cook. 

You don’t need to be a great coach in order to coach. You just need to coach. 

And you don’t need to be a high-level executive or entrepreneur, in order to coach one. 

Coaching is a verb. 

If you want to get good at anything, you have to start by being bad at everything…  

A new member of my team recently screwed up an automated response to a client on one of my programs. 

The client asked for a refund because he was so upset. 

I sent that team member flowers.

He was stunned.

You see, he was mortified that he’d made this mistake. 

I knew he’d feel that way. Top performers always set a very high bar for themselves. 

The note I sent him read, 

“I’m sending you these flowers as a reminder to myself how rarely you make mistakes. And as a reminder to you that if we don’t make mistakes, once in a while, we’re not playing big enough! I’m really glad you’re on the team.”

Oh, that client who asked for a refund. I sent him a video. 

I said, I’m really sorry we screwed up. I said we will immediately refund his money. And I told him that my company would pay the fee for him to join the program, if he’d still like to be a member. 

He replied, “Thank you so much! It was never a money issue. It is about the process. Your video and your great offer convinced me again. So, please, don’t refund. No need for that. I’m back in.”

If you want to be successful at anything: take tiny steps, make mistakes, apologize when necessary, keep going.

Love. Rich 


PS. Come behind the scenes for a unique, behind-the-scenes look at my new and upcoming book, Create Clients Now! In 2022, you can no longer just create a book, you have to create your audience and have them in mind as you write. You need to think about your book as a tool for your clients' success. And you need to let your community into your process rather than wait for perfection… Save your spot now - January 26 at 9am PST, 12pm EST, 5pm GMT.

Plus, whenever you’re ready… here are 4 ways we can help you increase your income and impact, as a world-class coach:

  1. Join me for 2 exciting new programs: (1) How to Coach a Superhero, and (2) The 90-Day Money Game. Raise your fees. Up-level your clients. Build world-class coaching skills. Master high-level group coaching. And – most importantly – learn how to coach clients who are smarter, more successful and wealthier than you.
  2. Join The Rich Litvin Intensive - 160 people have already reserved their spot at our flagship program. We only run the RLI once a year. It’s your opportunity to spend 8 days with me focused on Client Creation. $1397 (increases to $1897 on Jan 31). Or… Apply to join our Source Team - and be trained by my leadership team on how to lead your own life-changing Intensive. (If you already purchased your ticket, it’s also possible to upgrade).
  3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. ($7K)
  4. Join Project Kairos to go really deep with me, for 11 months of Client Creation. 2022 is the last year I will ever run this program. Plus, you receive a complimentary ticket to the April RLI. We begin soon and every Project Kairos has sold out. There are 9 spots left. ($13.5K)
Transforming world-class leaders into world-class coaches.
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