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The trick isn’t being successful. The trick is being human.

In the field of artificial intelligence, there’s a saying: “Hard things are easy; easy things are hard.” It’s called Moravec’s Paradox.

The “hard skills” of business include finance, data analysis, cloud computing, artificial intelligence and strategic thinking. 

The “soft skills” of business include leadership, sales, communication, flexibility, persuasion, collaboration, negotiation and interpersonal, emotional-based skills such as empathy and resilience. 

The soft skills of business are human skills. They are people-related, they are hard to train for, and they’re very costly to get wrong. 

Soft skills are the hardest skills.

But you already know that. You’re a people person, right?

In a speech, the great physicist Richard Feynman once said “The first principle is that you must not fool yourself—and you are the easiest person to fool.”

That’s as true for a billionaire as an undergraduate. It’s as true when you first found a startup as it is after your second multi-million dollar exit. 

A psychology research paper, Unskilled And Unaware Of It, by J Kruger et al., says:

“We all lack self insight some of the time. And, in particular, when we’ve strayed beyond our sphere of competence, we may lack the competence to know it.”

A follow up paper, Skilled Or Unskilled, But Still Unaware Of It, by Katherine A Burson et al., points out that on more difficult tasks, high performers are even less accurate than the worst performers in their judgments.

This is the coaching century

Smart, successful, wealthy people are at greater risk of their own errors of judgement, each time they start a new project.

Which is why every great leader needs the support of a trusted advisor

To be amongst the very best trusted advisors is to recognize that even we can’t trust the way we think. So we have our own advisors, too.

As Hugh McLeod puts it, “The trick isn’t being successful. The trick is being human.”

Love. Rich 

 

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…

 

PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 

 

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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