I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Why Your Coaching Book Shouldn’t Be a Bestseller

Chances are you are reading this article because you once read my book.

But I don’t make money from book sales. I only get $1.50 from every copy sold. That’s not a measure of success you need as a coach. 

A metric I love is that my book has been a fantastic way to bring dream clients into my world.

Too many coaches spend years writing a memoir, or hoping to have a best-selling book. 

Yet research shows that the average book sells less than 250 copies.

So the chance of making money from book sales, after paying for an editor, a cover designer, a layout designer, an illustrator, and a proofreader, is minimal. 

But these are the wrong metrics if you are a coach.

Over the past 10 years, almost 40 of my clients have published books. Some have mainstream publishers, some are bestsellers, and many have rave reviews. 

But all of them have written a book with a single purpose… To enroll their next client.


This was the cover of a tiny book I created in 2011. Two years later it became The Prosperous Coach, and the rest is history. You definitely don’t need to create a perfect first draft…

For the first time ever, I’m running a training on how to help YOU write a TINY book that creates clients…

100K Book: How to Write A (Tiny) Book That Creates Clients

  1. On July 15 at 9am Pacific, I’m leading a two hour session: “Creating Your 100K Book” 
  2. On July 23 at 9am Pacific, my Learning Experience Designer, Alex, is running a two hour workshop: “How to Speak to the Hearts and Minds of Your Dream Clients”
  3. On July 30 & August 1, join us for interviews with some of my clients who have written $100K Books
  4. On August 13 at 9am Pacific, I’m leading a two hour session: “How to Use Your 100K Book”

Join me this July to write your book, transform your coaching business, and attract your dream clients.

Love. Rich 

PS. As a special incentive… if you complete your book and have it for sale on Amazon by August 31st, I will share a link to your book with the 60,000+ people who follow me on social media and my email list. Yep, you’ll need to work fast but you can thank me later! 🔥


PS. Join me this July to write your book, transform your coaching business, and attract your dream clients. My newest program is called, $100K Book: How to Write A (Tiny) Book That Creates Clients. The price increases on June 17 by $245.

Plus, whenever you’re ready – here are 3 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this live training. All calls are recorded, so it’s not too late to join me… 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. 🎓 This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases as we approach the start date, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.

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For most of human history it wasn’t called coaching, it was called leadership.
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