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A little boy with a little broken heart

A long-term client of mine just reached out because they had received 6 NOs in a row.

Their coaching revenue had dropped significantly and they asked me, “Is this caused by pandemic fatigue, war, inflation, or do I need to do things differently in my business?”

They were honest and said that they were looking for a savior to take away their anxiety.

So, I promised not to be their savior, or to take away their anxiety. You see, receiving NOs is the price of doing business The Prosperous Coach way. And I make the assumption that everyone I coach is far more powerful than they know.

Coaches in my community are often surprised to hear me say that one of the main reasons I’m more successful than most coaches is that I’ve failed more than most coaches. 

Failure isn’t a prerequisite for success but it’s your willingness to fail, dust yourself off and try again that sets you up for long-term success.

If you don’t want to feel anxiety, you can always go back to the security of working for someone else’s business. No shame in that. Just notice that security is an illusion. You can be fired tomorrow. 

Building a coaching business can feel challenging. Heck, it is challenging. 

Nobody owes you anything because you took a coach training. Nobody owes you anything because you used to be a senior executive. Nobody owes you anything because you spent the last 3 months creating a website, a book, or an online program. 

Nobody owes you anything. 

If you want to be a Prosperous Coach, you need to stop believing the stories your mind is telling you when the NOs show up. 

If you want to be a Prosperous Coach, you need to create value for others – constantly. You need to serve people powerfully – regularly. 

If you want to be a Prosperous Coach, you need to embrace the NOs. There’s no way around it. 

My 7 year old son just told a friend of his that he has a crush on her. 

Her dad and I took them to a movie date together. It was so sweet. 

He was devastated the next day, when she told him she wanted to be friends but she didn’t have a crush on him. 

He cried for hours and hours. 

We just held him. 

And we loved this little boy with his little broken heart. 

When he was feeling a little better, I told him I was so proud of him for knowing what he wanted. And for asking for what he wanted. 

I told him that most people live their whole life NEVER doing that.

I told him that part of the reason that most people never ask for what they really, really want is that it’s too painful to receive a NO. 

I told him that NO is actually an acronym. And I asked if he knew what the letters stood for…

He immediately replied, “Never Again?”

I had to bite my tongue and hide my smile!!

Not quite… I said. 

NO stands for NEXT ONE. 

As my friend, Steve Chandler, says, Yes lives in the land of No

And, as Byron Katie says, You can have anything you want in life if you’re willing to receive 1,000 NOs

I’m on a mission. 

Because I’m done with coaches living in scarcity.

It doesn’t have to be that way. 

When you can find a way to unapologetically serve your clients AND your potential clients, you will literally change people’s lives.  

And they will talk about you. 

And you will become a Prosperous Coach. 

You’ll make more of a difference to your clients’ lives. And you’ll live a more prosperous life yourself, which is deeply attractive to clients. 

If you want a life without heartbreak, you need to live with a closed heart. And that’s no life at all. 

If you want to live a life without rejection, without failure and without hearing the word NO, do nothing and say nothing. Then, of course, you’ll be nothing. 

The life of a Prosperous Coach ain’t easy. But it’s the life I’m committed to. 

How about you?

Love. Rich 


PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together