Articles

I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

Challenge The Yes

Most coaches:

[Client] Yes. I am in.

[Coach] YIPPPEEE! I mean, please send me a check.

Rare (successful) coaches:

[Client] Yes. I am in.

[Coach] Let’s slow things down for a moment. I don’t want you to feel rushed to sign up. In the past I had people ‘say’ they were in. But they were not. They quit early. And the truth is that most people quit before they even start.

I am not prepared to let that happen to you.

What will you do if it gets hard? What will you do if you feel stuck? What will you do if you are concerned about money?

Until you can answer these questions I will not let you become a client. I am not looking for a ‘Yes’. I will only work with a client when it is a “Hell Yes”. For both of us.

Love. Rich

When did you last say YES too quickly?

Take the $100K Test

This scorecard doesn’t measure revenue — it measures whether you’re building a business so unique that high-fee clients call you.

Six questions. Clarity on where you are – and what comes next.

SEE WHERE YOU STAND

You don't need another newsletter. You need a different conversation.

What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.