I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Challenging and provocative questions

Last year I wrote The Coach’s Prayer. It begins:

God, grant me the wisdom to seek questions
I cannot answer 
And seek answers 
I don’t cease to question.

If you want to stand out as a coach you’ve got to become extraordinary at asking your clients challenging and provocative questions. Your questions cannot be generic. They need to be tailor-made for each person you coach.

I was a teacher before I became a coach and I’ve spent over 30 years asking powerful questions. 

In 1997 I read Stephen Covey’s book, The Seven Habits of Highly Effective People and I began a Weekly Review habit of answering 3 questions:

  1. What did I accomplish last week?
  2. What did I not accomplish?
  3. What will I accomplish next week?

Without a doubt these 3 simple questions changed my life. Until then, I’d been completely unconscious about how I lived my life. 

From that moment on, I began to take responsibility for my life and everything changed. 

My questions have changed over the years but the habit of seeking out great questions has not. 

What questions have had the biggest impact on your life?

Love. Rich 


PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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