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April 19, 2014
Rich Litvin

Coach Your Ass Off.

A coach once said to me: I had a great conversation a woman I adore. When I asked her if she knew anyone who could benefit from coaching, she said, “I keep telling you I need a life coach.” I don’t think it’s good for me to coach her but she is a surgeon going into private practice and she asked me to leave her my cards in case any of her patients want a coach. I said, “I don’t have cards, I coach by referral and invitation only. But I’ll give you my contact info again so that you have it.”

I responded: Seriously? She’s ASKING you to coach her. You don’t have to commit to a year of coaching—or even a month. Just get in a room with the woman and coach your ass off. Let her experience the magic of your coaching.

Best way to get clients? Have someone EXPERIENCE your coaching. Best way to get referrals? Have someone EXPERIENCE your coaching.

Your only mission as a coach: Coach Your Ass Off.

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