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You’re a crazy weirdo. It’s time you embrace it.

Parry Gripp’s best-known song has over 49M views on YouTube and 30M listens on Spotify. That’s extraordinary.

His second best-known song has over 20M views on YouTube and 10M listens on Spotify.

His YouTube channel has over 250 million views.

That’s a quarter of a billion views on YouTube alone.

Most business owners would kill for that kind of online attention.

But most people reading this article will never have heard of him.

You see, if you’re not a parent—with kids of a specific age—you’ll live a wonderful life, never knowing Parry Gripp exists.

His top two best selling songs are called “Raining Tacos” and “Space Unicorn!”

One of Parry’s songs is only 20 seconds long. It’s called, “I’m a Crazy Weirdo” and it’s had a mere 1.9M views on YouTube. 

And I hate it!!

The lyrics are beyond simple. The song is super annoying. And my 7 year old insists on playing it at full volume, on incessant repeat.

But here’s why I love Parry Gripp…

He knows his audience. 

There’s no one like you on the planet… 

There’s no one like Parry Gripp on the planet.

There’s also no one like Evelyne Brink.

When she was a child, doctors told Evelyne that she would never walk again.

Doctors are often good at diagnosis, they aren’t always good at prognosis. Evelyne loves dancing and singing and living out her inner pop star. She wasn’t going to let their opinions stop her. And she built a career as a dancer and singer—touring the world as Europe’s number one Madonna impersonator for over 7 years. 

She was featured on the BBC as well as many British and European TV channels and newspapers. 

When her son was born, the doctors told her that he wasn’t going to make it. Doctors are often good at diagnosis, they aren’t always good at prognosis. 

Evelyne had to fight the system to get him the support he needed.

Her son is now the first survivor of having no small intestine from birth. He can’t process food so he gets nutrition into his heart. Every day. 

When her daughter was born, the doctors explained that she had four heart defects. She’s now doing fine.

Evelyne has a 15 years track-record of coaching leaders and executives, in organizations such as the BBC and Channel 4. Her clients have gained record deals with Universal Records, won awards and got jobs they thought were beyond their reach.

Evelyne Brink is also one of my secret weapons. For the past few years, she has worked with me prior to my big events. I used to lose my voice after 2-3 days of teaching. That doesn’t happen any longer. And I’m far more embodied and relaxed on stage and on camera than ever before.

I’m flying Evelyne out from London to Dubai, this December, to work with my clients at The Dubai Deep Dive.

She’ll be teaching the Principles of Presence—voice, tonality and daring to really mean what you say. This is a superpower if you ever teach or coach on Zoom, or on a stage. 

Parry Gripp is unique.

Evelyne Brink is unique.

But so are you.

And here’s the problem… 

Social comparison is when people assess their own value in relation to the attractiveness, wealth and success of others.

The problem with social media is that we’re usually comparing how we feel at our worst, with how others look at their best. 

Facebook is currently receiving massive criticism because it tried to hide the results of its own research—that Instagram is incredibly harmful for teenage girls, leading to massive increases in anxiety and depression. 

But it’s not restricted to teenage girls.

There’s huge pressure on social media for business owners to look perfect.

This creates a big danger online, that it’s easy to spend much of your time comparing yourself to others. 

For most of human history, constant comparison actually kept us safe. 

You didn’t stand out. You didn’t rock the boat. You fit in. 

You stayed alive. 

As an entrepreneur and as a coach, you have to work hard to resist centuries old urges to stay small and not be noticed. 

In fact, your job is to stand out. 

You’re a crazy weirdo. It’s time you embrace it. 

Being unorthodox and different isn’t a problem. It’s your asset. 

Lean into it. 

There’s no one like you on the planet. 

Don’t be a generic coach. 

Be you.

You’re weird. Embrace it. 

Your people are weird, too. 

They need you. 

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
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If this sounds like you, let’s talk and explore if working together is a good fit.

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