I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Create amazing coaching programs in 3 easy steps

I have a proprietary process that I use to create new programs. I have never before shared this in a public setting. So, pay attention…




…………………….. Make. Stuff. Up!

Seriously, for a moment. This is truly what I have been doing for years…. 

  • 2005 – I coached mainly men who want more passion in their relationships with women. I wasn’t very good at it!
  • 2006 – I created and ran 30 minute Instant Confidence sessions
  • 2006-8 – I traveled the world, studying “Natural Confidence” – I interviewed what I called, “The World’s Most Confident People…”
  • 2007 – I created and launched The Creative Woman’s Salon – I didn’t sell a single seat in this program. It made ZERO dollars…
  • 2008 – I created and launched The Confident Woman’s Salon – this ran for YEARS and I coached scores of highly highly successful women leaders.
  • 2009 – I interviewed “The Forbes 100 Most Powerful Women – and those on their way…”
  • 2010 – I launched The Intensive. We’ve been running these twice a year, for a decade.
  • 2011 – The Prosperous Coach Salon. This ran for 7 years and helped launch many of the most successful and exclusive coaches out there.
  • 2013 – I published The Prosperous Coach. It’s sold almost 70,000 copies and still sells 1,000 copies a month, 7 years after it was first published.
  • 2013 – I announced the The High Achieving Introvert Project. I did nothing with it. It made ZERO dollars…
  • 2013 – I launched The Apprenticeship and I trained a small group of highly successful leaders and coaches
  • 2013 – I partnered with Mindvalley to launch Evercoach.
  • 2014 – I launched 4PC – my community of extraordinary leaders and coaches. We are now in our 6th year, we are oversubscribed and we have around 60 alumni.
  • 2016 – I designed a program called The Fast & The Furious! It was so fun because it was the complete opposite of my value of “Slow Down to Speed Up.” We invested hours creating it and a lot of money on graphic design and program design. We were about to launch. But something inside of me didn’t feel right and I pulled it. I really upset a member of my team who’d spent hours on this. But it wasn’t right. And it never saw the light of day. Money and time investment = huge. Dollars generated = ZERO.
  • 2017 – I partnered with Mindvalley to create a program called Being an Exponential Coach.
  • 2017 – I ran The Mastermind for a small group of women leaders. I only did this once. They flew in from around the world to meet in my home. It was really fun. And then I was complete.
  • 2018 – I launched Project Kairos to support successful leaders (executives and entrepreneurs) who want to fly as coaches. It’s been so fun that we are soon to launch our 3rd.
  • 2018 – I launched The Deep Dive. I travel to interesting cities around the world and hot seat coach 10 people, for 3 days straight, in a beautiful setting. I love this program! We’ve run it 11 times – 10 people a time, $5K per person. This super fun program alone has generated over half a million dollars. 
  • 2019 – I created Be Remarkable. An online training in how to build a word-of-mouth business.
  • 2019 – I launched my Protege Program. I work with 2-3 leaders who commit two years of their life to truly thriving. It’s $100K investment.
  • 2019 – I created The Thinking Partnership, where I partner with a highly creative person to kick-start their thinking or to inspire their ideas.
  • 2020 – I created 100 Days of Coaching. I made this up 2 weeks ago, and it was sold out 12 days later.
  • 2020 – I created a 3 day experience called The Laboratory. I am running this later in the year with my friends Marisa Peer and John Davy, at their home in LA.
  • 2020 – I created a program called Coaching Elite Top Performers. I’ve been working on this for 3 years and I am launching it today. Look for the link below my signature… 
  • 2020 – WATCH THIS SPACE! 🤣 Because I am currently creating a program called Get Branded! with Rich Litvin… And I am launching a program for former executives called Elite Leadership Coach…

Make Sh*t Up!

I highly recommend it. 

How to Make Stuff Up – in 3 steps

STEP 1: Make something up.

STEP 2: Put it out in the world.

STEP 3: If people are interested, double down. If they’re not, go back to Step 1.

Love. Rich 


PS. Sign up for my Coaching Excellence Masterclass on August 10. You will learn the frameworks and mindset shifts that the top 4% of coaches use to thrive in life and business. I will share powerful distinctions and key frameworks so you can assess what you need to get to your next level. There’s no charge for this Masterclass – you just need to commit to show up and to apply your insights.


PLUS… Whenever you’re ready, here are 4 ways you can increase your income and impact as a world-class coach:

1. Join me on How to Coach a Superhero, to learn how to coach highly successful clients and do high-level group coaching. Or join me on Money. Money. Money, to handle your limiting beliefs around money, and become financially fearless. There’s a special price to join both…

2. If you want your success and your thinking dramatically re-framed, join me on the 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training – to drastically increase your influence. 

3. Join Project Kairos and spend a year being mentored by me – to learn the skills, mindsets and strategies needed to create a powerful and profitable coaching practice. 

4. Daniel Coyle, author of the Talent Code, says: “Seek out coaches who are authoritative, who know their stuff and take charge. A little scary is good.” 

If you are ready to be pushed and stretched, intellectually and emotionally – to drastically expand your business and your life – there are 3 very unique ways to work with me one-on-one: (1) Thinking Partnership, (2) Protegé, (3) Concierge Trusted Advisor. Apply for an interview. [Note: Investment from $47K to $158K].

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together