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Create amazing coaching programs in 3 easy steps

I have a proprietary process that I use to create new programs. I have never before shared this in a public setting. So, pay attention…




…………………….. Make. Stuff. Up!

Seriously, for a moment. This is truly what I have been doing for years…. 

  • 2005 – I coached mainly men who want more passion in their relationships with women. I wasn’t very good at it!
  • 2006 – I created and ran 30 minute Instant Confidence sessions
  • 2006-8 – I traveled the world, studying “Natural Confidence” – I interviewed what I called, “The World’s Most Confident People…”
  • 2007 – I created and launched The Creative Woman’s Salon – I didn’t sell a single seat in this program. It made ZERO dollars…
  • 2008 – I created and launched The Confident Woman’s Salon – this ran for YEARS and I coached scores of highly highly successful women leaders.
  • 2009 – I interviewed “The Forbes 100 Most Powerful Women – and those on their way…”
  • 2010 – I launched The Intensive. We’ve been running these twice a year, for a decade.
  • 2011 – The Prosperous Coach Salon. This ran for 7 years and helped launch many of the most successful and exclusive coaches out there.
  • 2013 – I published The Prosperous Coach. It’s sold almost 70,000 copies and still sells 1,000 copies a month, 7 years after it was first published.
  • 2013 – I announced the The High Achieving Introvert Project. I did nothing with it. It made ZERO dollars…
  • 2013 – I launched The Apprenticeship and I trained a small group of highly successful leaders and coaches
  • 2013 – I partnered with Mindvalley to launch Evercoach.
  • 2014 – I launched 4PC – my community of extraordinary leaders and coaches. We are now in our 6th year, we are oversubscribed and we have around 60 alumni.
  • 2016 – I designed a program called The Fast & The Furious! It was so fun because it was the complete opposite of my value of “Slow Down to Speed Up.” We invested hours creating it and a lot of money on graphic design and program design. We were about to launch. But something inside of me didn’t feel right and I pulled it. I really upset a member of my team who’d spent hours on this. But it wasn’t right. And it never saw the light of day. Money and time investment = huge. Dollars generated = ZERO.
  • 2017 – I partnered with Mindvalley to create a program called Being an Exponential Coach.
  • 2017 – I ran The Mastermind for a small group of women leaders. I only did this once. They flew in from around the world to meet in my home. It was really fun. And then I was complete.
  • 2018 – I launched Project Kairos to support successful leaders (executives and entrepreneurs) who want to fly as coaches. It’s been so fun that we are soon to launch our 3rd.
  • 2018 – I launched The Deep Dive. I travel to interesting cities around the world and hot seat coach 10 people, for 3 days straight, in a beautiful setting. I love this program! We’ve run it 11 times – 10 people a time, $5K per person. This super fun program alone has generated over half a million dollars. 
  • 2019 – I created Be Remarkable. An online training in how to build a word-of-mouth business.
  • 2019 – I launched my Protege Program. I work with 2-3 leaders who commit two years of their life to truly thriving. It’s $100K investment.
  • 2019 – I created The Thinking Partnership, where I partner with a highly creative person to kick-start their thinking or to inspire their ideas.
  • 2020 – I created 100 Days of Coaching. I made this up 2 weeks ago, and it was sold out 12 days later.
  • 2020 – I created a 3 day experience called The Laboratory. I am running this later in the year with my friends Marisa Peer and John Davy, at their home in LA.
  • 2020 – I created a program called Coaching Elite Top Performers. I’ve been working on this for 3 years and I am launching it today. Look for the link below my signature… 
  • 2020 – WATCH THIS SPACE! 🤣 Because I am currently creating a program called Get Branded! with Rich Litvin… And I am launching a program for former executives called Elite Leadership Coach…

Make Sh*t Up!

I highly recommend it. 

How to Make Stuff Up – in 3 steps

STEP 1: Make something up.

STEP 2: Put it out in the world.

STEP 3: If people are interested, double down. If they’re not, go back to Step 1.

Love. Rich 


PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  2. Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
  3. Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best. 



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