I’m going to give you a way to create a podcast that is SO unique, there’s nothing like it on the planet. And in less than 30 minutes.
Are you crazy, Rich? Do you understand how busy I am? And don’t you know there are now over 800,000 podcasts?
I’m not crazy. And it’s far easier than you think. But first we need to distinguish 2 types of podcasts:
- Interview-style podcasts
- Coach-style podcasts
1. Interview-style podcasts
Tim Ferris’s podcast is a great example of how to do powerful, deep interviews. What I admire about Tim is that he does things his way. He records 2 hour+ episodes and he interviews people who fascinate him.
This long-form interview style took off in the podcasting world. And now it’s emulated by coach after coach. But they’re missing something that could transform their world…
2. Coach-style podcasts
If you want to be known as a great coach, create a podcast where you actually coach! If you want coaching clients, record yourself coaching and let people listen or watch you. It’s the principal at the heart of The Prosperous Coach Approach:
Sell the EXPERIENCE of coaching, not the CONCEPT of coaching
DON’T try to market your coaching on the podcast. Don’t run ads. Don’t try to get sponsorship. JUST COACH.
What kind of podcast do you have – or want?
- You don’t have a podcast…
- You have an interview-style podcast…
- You already have a successful podcast…
A. You don’t have a podcast…
Once a week, block out 30 minutes for a pro bono coaching session. Tell people there’s no charge but you will record it and share it with people.
When someone says they’re in, set up a Zoom call. Hit record and then coach them as powerfully as you can, for 30 minutes.
When you’re done, download the video and upload it to YouTube. Put the video on your site. That’s it.
If you record one episode a month, you’ll have a bank of 12 episodes in a year. And whenever someone is thinking of working with you, you can send them to listen to you coaching.
Potential clients will already know they want you as their coach before you’ve even spoken.
** Technical ability needed: 3/10
** Courage needed: 8/10. This might feel scary. You can do scary.
B. You have an interview-style podcast…
If you’re doing an interview-style podcast, STOP IT! 🤣
If you want to be known as a great coach, then coach on your podcast. If you want to stand out, in the podcasting world, then coach on your podcast.
Look, you can keep doing interviews if they energize you and fascinate you but also record yourself coaching.
** Technical ability needed: 1/10. You already know how to do this.
** Courage needed: 6/10. You’ve got this.
C. You already have a successful podcast…
I have a number of clients who are coaches with very successful podcasts and tens of thousands of listeners. Some of them interview world-class experts and famous guests.
If that’s YOU, here’s what you need to understand:
Those famous guests are your PEERS…
From now on, when you reach out to invite a potential guest, try this:
“Hello ______, I’d like to invite you to be a guest on my Podcast. We have XX,000 listeners and previous guests have included ______, ______ and ______.
Here’s what’s different: your episode will have two parts:
In part 1, I’ll draw out 2-3 of the most powerful lessons you teach, or values that you hold.
Now, as well as running a successful podcast, I’m also a trusted advisor to top performers in their field. So, in part 2, you’ll bring your biggest dream, or your biggest block. And we’ll brainstorm or I’ll coach you.
This should feel a little edgy. And in my experience, leaders who are willing to get this vulnerable, actually inspire their team or their community – more than they could ever imagine.
Let me know if you’re in, or if you have any questions…..”
** Technical ability needed: 1/10.
** Courage needed: 9/10. But take one tiny step and invite your first guest, now – even if you start by coaching a current client.
(1) Don’t sell or market. Just coach.
(2) Use a wired microphone.
(3) Make sure the light is in front of you, not behind you.
BUT RICH, THERE ARE SO MANY GREAT COACHES, HOW WILL I STAND OUT?
That’s the final secret… You don’t have to.
Even I’m not trying to get my Podcast to #1 on iTunes. That’s a vanity metric. I don’t care about that. I have no idea how many people listen to my podcast. I’ve never asked!
The metric I LOVE is when ONE PERSON says, “I loved that episode Rich. Here’s the insight I got…”
My podcast is for my people. And your podcast is for YOUR people.
Focus on serving, not standing out.
PS. Would you like me to be your coach for the next 21 days? I will help you create your next client… Whether you want a $5K client or $50K+ client. I’ll teach you everything I know about coaching top performers. And I’ll teach you ways to thrive in challenging times. I grew my own business during the last recession. We have 22 spaces left. Reserve your spot.
PLUS… Whenever you’re ready… here are 4 ways we can help you increase your income and your impact:
- Read The Playbook for Coaching in Challenging Times. And join Serve, Lead, Serve – my Facebook group to support great coaches. You were born for this moment. And we’ve got your back.
- Listen to my podcast. I just recorded my most recent episode. You can hear me coaching and advising, in real time – on how to create clients in challenging circumstances. Listen on your podcast app or watch on YouTube.
- Create a business that stands out… It’s really noisy online, right now. To be heard through the noise, you have to think differently… In this self-paced training I teach you the mindsets, techniques and tools that can take your coaching or consulting practice to the next level.
- Be a world-class coach… Join me for deep support to create high-performing, high-fee clients. Learn how to coach elite leaders with power and confidence. Learn world-class coaching skills. Join my community of high-level leaders and coaches. Get coached by me…