Before coaching, I was a high school teacher. I taught children in inner-city London and rural Africa.
I grew my creative skills in front of one of the most challenging audiences on the planet… If you want to hold the attention of a group of teenage kids, you have to be creative, really fast!
Then, I brought my creativity skills to coaching, and I haven’t stopped creating for the past 15 years. My creativity has generated millions of dollars, supported thousands of coaches, been behind raising funds to build 5 schools in Africa, and built a community of over 20,000 coaches around the world.
I teach a lot about the importance of being in service. But I often share with my private clients about the power of creativity.
My creativity has allowed me to offer far more than just “coaching” to my clients. It’s helped me create a range of ways for people to experience my coaching before they become clients. Over the years, I’ve built a suite of resources – books, audio, videos, programs, and courses. And I’ve created a menu of ways for people to work with me that range from a few hundred dollars to over $100,000.
Some of these ideas even generate money for me when I’m asleep. And all of them were ideas that once upon a time didn’t exist.
For years, I have taught coaches how to serve their clients powerfully. But I have only ever taught my private clients the secrets behind how I create so much.
I’ll be honest with you, though. Part of the secret is something people don’t usually want to hear…
NEVER STOP CREATING.
You see when you are not creating, you are stagnating.
WARNING: Creating is challenging. Many of your creations will go nowhere – and make no money.
When you create, you think deeply. When you create, you’re a risk taker. When you create, you’re a leader. And that’s scary. And it’s why most people never innovate, and never create.
Creating something from nothing is a high level skill. If you want to create – new IP, your book, a coaching program, or something completely new – this is the right program for you.
Witness the evolution of your intellectual capital into valuable intellectual property. Explore the possibilities of trademarking and selling your creations, such as writing a book, recording an audiobook, designing a course, developing a program, or crafting industry-leading white papers. Embrace a mindset of continuous creation, knowing that even if others adopt your ideas, they will always lag behind your ongoing innovation.
By embracing these methods, you’ll unlock your true potential as a coach, expand your reach, and make a lasting impact on your clients and the coaching industry.
Level One: is when you create value for your clients. You ask yourself, What do they need most? You ask them what they need most. Then you create it. It could be anything from an article, to a class, to a group coaching program.
Level Two: is when you create value for your clients’ clients (or customers). It’s as simple as asking this:
Tell me about one of your clients… What’s their biggest dream? What’s their biggest strength? What’s their biggest struggle? What’s the biggest risk to their business?
Then, you help your client to reflect on all the possible ways they could support that client. Repeating this for every one of their clients will turn each of your clients into a raving fan!
Level Three: leverages the power of community. Your community. Over time, it’s important to build a community of people who inspire you. They will be an amazing research laboratory for finding out the deepest secrets, dreams and challenges of your dream clients. They will be an amazing testing ground for your new ideas. And they’ll always be excited to hear your new ideas, first.
Level One: called 1×10=1,000…(That’s not a typo!)
If coaching can feel lonely, creating can feel even lonelier. But here’s the thing, you don’t have to do it alone. Share your ideas, in real-time, with your peers and colleagues. A small group of fascinating peers can multiply your impact a thousand-fold.
The prolific and innovative British musician, Brian Eno, created the distinction, “Scenius vs Genius”. So stop worrying about how to be a ‘genius,’ instead find or create a ‘scene’ – an online or in-person community where your creativity can be nurtured.
When you’re immersed in a productive scenius, you feel inspired. You blossom and produce your best work. And your genius comes out. I’ve created my own scenius with a group of extraordinary clients, in 4PC.
Level Two: called 1+1=11… (That’s not a typo!)
I’m not talking about a ‘business partnership.’ That’s more 1+1=2. You’re a great coach, I’m a great coach, and let’s build a business together…
1+1=11 is when you seek out extraordinary partners. But they stay in their Zone of Genius, which allows you to stay in yours.
Level One is creating intellectual capital.
Intellectual capital is your growing expertise and the ideas you create. You can create distinctions, ideas, tools, visuals, models, assessments, frameworks, articles, audios, and videos.
The best way to create any of these is to think of one client or one group you lead. Ask yourself, What do they need most? Then go create it.
You build intellectual capital when you make the decision never to stop creating…
Level Two is when you create actual Intellectual Property.
Over time, your intellectual capital will become your intellectual property. You can choose to trademark it. And you can sell it. A book, an audiobook, a course, a program, or a white paper for your industry.
Personally, I worry less about copywriting my work than focusing on constantly creating. That way, even if your competition takes your ideas – and, if they’re good ones, they will – they’ll always lag behind you.
In this workshop, I will take you beyond the surface-level understanding of creativity and delve into what it truly means to be the most creative person you know. Brace yourself for a transformational journey as we explore over a dozen powerful distinctions that will unlock your full creative potential.
These distinctions will help you unleash your creative power so that you can:
As part of this transformative workshop, you’ll gain access to 6 exclusive pre-recorded group sprints that will take your creative journey to new heights.
These six pre-recorded sessions are a treasure trove of knowledge, insight, and ideas you can enjoy.
Prepare to get inspired and accelerate your projects with these invaluable resources.
We have a no refund policy because we love people who play full out. If you’re in, you’re fully in. It’s called Commitment. Or, as Rich puts it: You’re a Hell Yes. Or you’re a Hell No. Nothing in between.
Have more questions? Email us at [email protected]
I look forward to creating with you soon.
You will receive immediate access to a 2-hour recorded training call that you can work through at your own pace. You will have access to the recording in perpetuity to refer back to for additional insight or listen to again and again.