I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

What’s your dark side?

Every talented leader has a dark side. 

What’s yours?

I coach talented, driven, ambitious leaders. But every talent has a dark side. 

Here are 9 strengths I see in highly successful people, along with their dark side. 

Which do you resonate with the most?

1. You’re the Idealist: you want everything to be perfect 

That’s an asset. People admire your high standards. Everything matters. 

But there’s a dark side to trying to get everything right. 

Most people have no idea how deeply self-critical you are. You hold back from taking action until things are 100% perfect. So you never get to achieve at the level you are truly capable. 

2. You’re the Helper: you love to take care of others 

That’s an asset. You’re empathetic and caring. People admire your generosity at giving to others.

But there’s a dark side to constantly taking care of others. 

Most people have no idea just how hard it is for you to accept the help you need to accomplish something bigger. The problem you face is that nothing truly great was ever accomplished without support. 

3. You’re The Achiever: you are ambitious and driven 

You’re a natural performer, whether on stage or in the boardroom. 

That’s an asset. Success is in your DNA. 

But there’s a dark side to relentlessly focusing on success.  

Most people have no idea that underneath your success, you’re exhausted. They have no idea that you’re never satisfied with your own success because there’s always a next level to get to. Plus, you never feel truly appreciated. 

4. You’re the Individualist: you are highly creative 

People admire you for your emotional honesty and your unique way of showing up in the world. 

That’s an asset. You are tapped into levels of creativity deeper than most. 

But there’s a dark side to being so creative. Most people have no idea that you can get so overwhelmed by your own feelings that you can find it almost impossible to take action. 

5. You’re the Investigator: you are relentless in your pursuit of knowledge 

That’s an asset. You are an expert in your field. 

But there’s a dark side to being so cerebral. Most people have no idea how isolated you can feel. 

They have no idea that you can spend so much time researching and studying life, that it feels like you never truly get to live it. 

6. You’re the Loyalist: you are immensely loyal, trustworthy and responsible

You are an expert at scanning the horizon for danger. That’s an asset. You see problems before they even occur. 

But the dark side of your gift is that most people have no idea you’re so good at scanning for danger that you constantly run on adrenaline.

You want to feel secure and supported by others but you can find yourself testing people’s attitudes, in order to fight against your inner anxiety and insecurity.

7. You’re the Enthusiast: you’re an adventurer, constantly seeking out new experiences 

You’re fun loving and optimistic and you’re always busy. That’s an asset.

But there’s a dark side to your ability to create so many opportunities. 

Most people have no idea that it’s hard not to say yes to all of them. You’re often spread so thin that it’s hard to make the impact you really want to make. 

8. You’re the Challenger: you are powerful, self-confident and decisive

You’re not afraid of confrontation, when needed. That’s an asset. 

But there’s a dark side to your ability to save the day. Your team rarely takes action without consulting you, first. 

Plus, you feel most alive when facing a challenge and people have no idea that you unconsciously create new ones, just to solve them.

9. You’re the Peacemaker: you are great at reducing conflict

You are accepting, trusting, and stable. That’s an asset. You are talented at bringing people together.

But there’s a dark side to your ability to solve conflict. 

Most people have no idea that your love of harmony means you sometimes go along with other people’s wishes, or say “yes” to things you do not really want to do.

Which one of the above resonates with you the most?

What’s your biggest gift? And what’s it’s dark side?

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive