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A client of mine wanted to join me on The Dubai Deep Dive.  

She texted me. 

“Rich, I want it all. I want coaching next year, my community and an adventure in Dubai. But my resources are finite…”

I never tell a client that they should invest their money in a coaching experience. That’s their decision, not mine. 

But I just flew 6,000 miles to spend two days with one of my coaches. For me, the ROI on coaching is priceless. 

Here’s what I wrote to her… 



Not deciding drains you of energy. 

Deciding frees you.

The word decide comes from the same root as the word homicide. It means to kill off your options. 

Which is why it’s scary. 

But if it’s scary to say yes and it’s scary to say no, the common denominator is feeling scared. 

If you’re gonna feel scared whatever you decide, you may as well decide. 

So… Decide. 

And then sit with the feelings that rise up after the decision. Sleep on the decision.

After you decide, you’ll know what’s right. 

So decide.

Love. Rich




PS. More transparency here: almost 20 years into my coaching career, I still get nervous every time I launch a new program. When the first person signs up, it always feels like a fluke! And it’s only after the second person is in that I believe it’s real.

Well, the first two people have already signed up for The $100K Club, so strap in, we are ready to fly!!

There are now just 13 spots left at the early bird price. They include a gift ticket to my four newest programs (a $3,686 value bonus). Don’t miss this opportunity to join an exclusive group of coaches committed to growth and success.

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