I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking


A client of mine wanted to join me on The Dubai Deep Dive.  

She texted me. 

“Rich, I want it all. I want coaching next year, my community and an adventure in Dubai. But my resources are finite…”

I never tell a client that they should invest their money in a coaching experience. That’s their decision, not mine. 

But I just flew 6,000 miles to spend two days with one of my coaches. For me, the ROI on coaching is priceless. 

Here’s what I wrote to her… 



Not deciding drains you of energy. 

Deciding frees you.

The word decide comes from the same root as the word homicide. It means to kill off your options. 

Which is why it’s scary. 

But if it’s scary to say yes and it’s scary to say no, the common denominator is feeling scared. 

If you’re gonna feel scared whatever you decide, you may as well decide. 

So… Decide. 

And then sit with the feelings that rise up after the decision. Sleep on the decision.

After you decide, you’ll know what’s right. 

So decide.

Love. Rich




PS. Set yourself up for dramatic success in 2022, by joining me on the Deep Dive. One spot left. Buckle up… You'll be joining a small group of coaches who include: a former advisor to the United Nations, a former Navy seal, a former Vice President at the Walt Disney Company, a coach to leaders at the BBC, a coach to leaders at Fortune 500 companies, a trusted advisor to Family Offices and a former investment banker who managed billions of dollars of assets.

Plus, whenever you’re ready… here are 3 ways we can help you grow an extraordinary coaching business—one conversation at a time:

  1. Take your coaching and your client creation to the next level with Master the Prosperous Coach Approach and Master Deep Coaching 6 weeks of live experiences with me. We are three sessions in. It’s not too late to join us.
  2. Join Transition Excellence, my 100 day, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited.
  3. Join Project Kairos—for 11 months of Client Creation, led personally by me. 2022 Is the last year I will ever run this program. Plus, you receive a complimentary ticket to the next Intensive. [Every Project Kairos has sold out and there are now 20 spots left for PK6].
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together