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Master The Art Of Influence: Command Elite Fees And Become A Magnet To Your Dream Clients

September 21-23, 2023, Los Angeles, California

Imagine being an irresistible force of influence, drawing attention because you feel confident from the inside out.

Picture yourself, no longer just another face in the crowd, but a sought-after expert, respected and admired for your powerful body of work. Visualize yourself fearlessly disrupting the status quo, speaking truth to power, and playing by your own rules. Envisage the thrill of building a vast audience and a community committed to your mission. See yourself rising to the pinnacle of success, commanding premium fees leagues above the rest. Now, stop imagining. It’s time to make this vision your reality.


For the first time ever, I will join forces with Daniel Priestley to host a one-of-a-kind Deep Dive experience. Our mission? To catapult your influence, amplify your impact, and propel you into a realm of influence that previously looked unattainable.

Join us, and set the wheels of transformative change in motion. Your journey to becoming an influencer par excellence begins here.

We will help you build your influence to become highly valued and highly paid.

And we’re using the iconic and influential Porsche brand as a powerful metaphor for our teaching.

1. Innovation

Porsche has a long history of consistently pushing the boundaries of what is possible, establishing them as a thought leader in the automotive world.

Imagine becoming a thought leader in your field with unique ideas and the ability to constantly uplevel your programs and clients.

2. Luxury and Performance

Porsche has earned a reputation for delivering unparalleled luxury and a high-performance driving experience. They literally set the benchmark for their competitors.

Imagine creating such a high-end brand that you are constantly sought out by high-caliber clients.

3. Story and

Porsche has a rich racing heritage, with a reputation for excellence, winning, design, and adventure.

Imagine being able to effortlessly craft and tell stories about your clients that have people say, “Wow!”

Porsche is a brand of influence.
That can be true for you, too…


No Theory. No Gimmicks. No Fluff.
Experience Pure Transformation.

Every leader—every coach—needs someone to challenge their thinking. And the higher you rise, the greater the challenges you face. During the three days of the Influence Deep Dive California, we will provoke your thinking and challenge how you see the world.

During the Deep Dive, You Will:

Get ready to feel uncomfortable

This Deep Dive Coaching experience will focus on YOU.

This is your chance to dive deep into your own personal growth. You’ll work through your unique process, uncovering blind spots and gaining valuable insights. But be warned, this is not for the faint of heart. We’re committed to serving you, not pleasing you, so we’ll hold nothing back. Instead, we’re here to challenge your thinking and push your definition of success beyond your wildest dreams. This can be uncomfortable, but it’s worth it.

While others may be content with minor improvements, we’ll teach you to aim for something greater. Together, we’ll spend hours challenging your beliefs and pushing your boundaries.

This is called a “Hot Seat experience“” for a reason – you’ll be sitting face-to-face with Daniel and me, answering deep, thought-provoking questions about your life and business. This will help you gain new perspectives and insights you haven’t seen before.

Success Stories from Previous Deep Dive Participants

"After the Deep Dive, I quadrupled my investment and 10X my income. I went from floundering coach to professional coach within months.”

“The London Deep Dive 2020 was a life marker – a moment in my life after which everything changed. It was such a powerful experience, that three years later the group still connects once a month. But the most profound shift came from a single coaching moment with Rich. Rich is a master at what he does. He has this way of slowing you down to be with yourself. He draws out in you the thing that you hide… reframing perceived insecurities into highly regarded strengths. It’s that way of being, that knowing which can never be unlearned and will guide me for the rest of my life.”
Stephanie Casaubon
Empowerment Coach, former actor and producer, former physician’s assistant and specialist in Emergency Medicine and Surgery

“The Deep Dive was 3 days of deep coaching in the company of other brilliant human beings.”

“Three days of pushing boundaries, stretch and challenge. And a whole series of thunderbolts. After the deep dive? Everything has changed and it started immediately. New clients, new contacts, new ways of being, new intentions publicly declared in the world that are already generating momentum that before would have seemed impossible. When the next Deep Dive goes public, I’ll be first in line for a ticket. There’s magic taking place in that coaching space. So you better get in fast because I won’t be the only one.”
Danielle Macleod
Founder of Remarkable Women, former Director of Service Operations, Sky

“The Dubai Deep Dive was an amazing experience where I learned so much about myself.”

“I was immersed in an environment with extraordinary people who do not settle for less than they could be. I was made to feel safe and included from the first day. And I experienced such great coaching from Rich that it really left a mark on me. I went from fear to power and authenticity. From withholding to sharing and opening up. I heard my voice again. The experience of being coached by Rich was so enriching. It deeply touched me, as it was for the first time I really saw and felt how it is to coach from a place of authentic compassion and love for people. I understood that intellectually but I’d never really experienced it until meeting Rich. I saw for Rich it was not just coaching, but really loving what you do and doing it with great care for people, keeping them safe enough and challenging them in the same time, with compassion. What a great level of coaching and mastery from the inside-out. And the years of dedication and sacrifice it took to get there. It’s the excellence level and the dedication that I immediately felt and have nothing but huge appreciation for it. So glad that I could experience it, as now I really have a real standard to strive for. Thank you Rich, for showing that energy, in me.”
Alexandru Dinu
Leadership Advisor, restauranteur and nightclub owner, Bucharest, Romania

Photos from previous Deep Dives

Photos from previous Deep Dives

The Influence Deep Dive Details

The California Deep Dive Editions is for a maximum of 20 people, during September 21-23, 2023, in Los Angeles, California.

Event Agenda

Day 0
Online Group Coaching

You begin your Deep Dive experience with a 3-hour group coaching session on Zoom. We will be creating the container, drawing out your intentions, and messing with your thinking before we meet in person.

Date: Tuesday, August 29th, 2023, 9:30am PDT

Day 1
Day of Adventure

Our first in-person experience is at the Porsche Race Track in Los Angeles.

With your own Porsche Driving coach, you will drive two different Porsches around the track – the Iconic 911 and the new Electric Taycan. You need a driving license, but no prior track experience is necessary.

This will be fun and edgy, but it’s not a “day out.” We are creating this experience in service of your transformation. We will challenge and provoke your thinking on innovation and personal branding at every level.

Date: Thursday, September 21st

Day 2
Hot Seat, Coaching & Connection

10:00 am – 4:00 pm – Strap in. This is where the rubber hits the road. Get ready for a day of hot-seat coaching with Daniel and me. We will provoke your ideas, mess with your thinking, and challenge your limiting beliefs.

6:30 pm – Connection over dinner: You will be our guest for dinner an entire evening, somewhere fascinating. This is included in the cost of the program.

Date: Friday, September 22nd

Day 3
Hotter Seat Coaching & Teaching

10:00 am – 4:00 pm – We continue with the Hot Seat Coaching experience, Teachings, and Q&A.

By the end of the three days, you will leave with drastically more clarity and confidence – and at least three specific next action steps to turn your big dreams into your reality.

Date: Saturday, September 23rd

Exclusive VIP Experience

Take your experience to the next level with one of just three coveted spots for an unparalleled private VIP adventure hosted by Rich and Daniel.

This immersive journey begins with a tailored questionnaire, designed specifically to customize your experience and make every moment as enriching as possible. Then the adventure unfolds…

Following the adrenaline-charged Porsche experience, our personal driver will be waiting, ready to whisk us away to a private dining experience. Here, you’ll relish a two-hour, no-holds-barred session where you can “ask us anything!” — a golden opportunity to gain insights, ask for advice, and enjoy a captivating conversation.

Your Investment: Upgrade to this exceptional VIP experience for an additional $5,000.

Secure your spot now and embrace the journey of a lifetime.

Meet Your Coaches

Rich Litvin

Rich Litvin is the person ultra-successful people call when they are ready to re-light their fire and reach their next level of success.

His clients include entrepreneurs, CEOs, investors, physicians, surgeons, rabbis, and Special Forces operatives. In addition, he has coached gold-medal-winning Olympic athletes, Hollywood film directors, the adult children of billionaires, and hedge fund managers with hundreds of billions of dollars of assets under management.

Rich founded 4PC – a community of the top 4% of executive and leadership coaches. He is the co-author of the bestselling book, The Prosperous Coach, and author of the forthcoming book, The Powerful Coach.

A Brit who now lives in California, Rich supports talented, driven, ambitious leaders facing the unique challenges that arise after huge success…

Daniel Priestly

Daniel is an award-winning entrepreneur and best-selling author. He has started, funded, scaled, and sold several businesses. In 2010 he launched Dent, a business accelerator that has worked with 3800 entrepreneurs. He has since built a group of agencies offering growth services to entrepreneurs.

He co-founded ScoreApp, a marketing platform for creating online quizzes, surveys, and assessments that generate warm leads and collect marketing data. ScoreApp is integrating AI generative language tools to automate the process of writing marketing copy to run a survey or assessment-based marketing campaign.

Daniel is the author of six entrepreneurship books. In 2021, he was a UK Entrepreneur of the Year finalist in the Lloyds Business Excellence Awards. He is a regular conference speaker and coach to several fast-growth (Inc5000) unicorn entrepreneurs. He’s also an angel investor.

The Influence Deep Dive

Unleash Your Full Potential with the Power of Influence: Join us for a 3-Day, Hot Seat Coaching Experience

September 21-23, 2023, Los Angeles, California


Full Price: $14,500
$ 13,500
  • Special Discount of $1,000
  • Flexible payment option available for you to get access to the event.
    ($4,849 billed monthly for 3 months for a total of $14,547)


Full Price: $25,000
$ 20,000
  • Flexible payment option available for you to get access to the intensive.

The Deep Dive Experience

Watch Louise George as she is sharing her experience during one of our Deep Dive editions.

See More Success Stories from Previous Deep Dive Participants

I feel I am walking away changed at a deep level. Thank you Rich, your energy is such a gift, you are so loving and compassionate as well as insightful and truthful. It’s is a beautiful powerful combination. I would recommend the Deep Dive to people ready and wanting to make deep shifts in their life. It is deep, so be ready for that. And it requires commitment but magic happens around Rich and it seems effortless. I like that kind of change.”

Annabel Hands

Founder of Britain’s first ever woman-owned and run plumbing company.

“Booking onto the Deep Dive really was a no-brainer. 3 days with Rich and nine other people in an intimate setting, felt like a golden opportunity not to be missed. After the first day, any doubts that I had dissolved and by the end of the three days, a feeling of calm and purpose had filled the space. In a heartbeat, I would recommend The Deep Dive. The only caveat being you must be prepared to turn up and be open, honest and ready to commit 100% to the whole thing. Because if you do, the results will quite possibly amaze you.”

Al Stone

30-year career in the music industry

Running a business and being at the top is lonely. I’ve come out of this Deep Dive with answers to questions I didn’t think I had and got answers to what is absolutely possible for myself and the business.”

Dephy Oon

Executive Coach in Singapore

When I signed up for the Deep Dive, I was sure I wanted to push myself out of my comfort zone. I am delighted to say being in a room with Rich and like minded souls was a truly wonderful experience. Rich has a gift of putting everyone at ease, and giving you the permission to be yourself. No gimmicks, no tricks, no bs, just ‘come as you are.’ This a truly one of the best HELL YESes I’ve ever made, and one I would highly recommend to anyone who is ready to take their business and life to a new level.”

Teresa Townsend

Executive Coach, Qatar

“I went to Rich to find out what I was not seeing – in order to multiply my impact on the world. I had no idea just how much that experience would change my life. Now, I am working on projects that I never thought possible. And I am doing it with less effort and greater ease than I ever expected. Dreams have become ideas, and ideas have become facts. I have discovered my own highway to self-realization and happiness.”

David Romero

Coach to Elite Sports Teams

“I live in the UK and I was finding my way as a coach and then a close friend of mine recommended Rich Litvin and his book The Prosperous Coach. I read it 3 times. I raised my fees straight away. His 3 day Deep Dive was coming to London, I had to go and meet him. There were 12 of us together for 3 days. I met the most incredible people from the UK, Europe and as far away as Qatar and Australia. It was quite intense at times but together we all improved massively with new direction and focus. The Deep Dive was a worthwhile investment to propel myself forward. I got my investment back twice over even before it started just from reading Rich’s book and my clients have benefited ten fold.”

Graeme Godfrey

Serial Entrepreneur

It takes an expert at working with top performers to see what’s really going on and to help you transcend the challenges that only top performers face.

One of my clients is currently selling her company for a billion dollars.

One of my clients is currently raising $100 million to change the future of work.

One of the members of 4PC made $500,000 in her second year of coaching.

Another member of 4PC made $300,000 in her first year of coaching and now coaches some of the top athletes on the planet.

These are awesome results but each of them brings their own challenges.

And the problem with playing a big game is that there are few people you can really talk to. The worst words you can hear as a top performer are: “I wish I had your problems!” They might be “quality problems” but they are still challenges that you need to handle.

“Before working with Rich, I was burnt out after 7 years in corporate. I had no access to mastery. Business was good but not great. Life was good but not great. Deep down, there wasn’t any fulfillment. I had this certainty about Rich being my coach, everything else was simply a matter of doing whatever to making it happen. My return on investment is 1000X (even this seems like an understatement). The experience has blown away everything about me, assiduously built over a lifetime. I am grateful for that because I found my way home. My clients are creating results with greater velocity than before. I am expending far less energy and finding greater joy. And I stopped working on Saturdays after 7 years of having done so. If YOU want to play the game of mastery, leadership and making a dent in the Universe; you had better knock at Rich’s door. Thank you, Rich. You made a profound difference to me.”

Jyoti Gulati

CEO Coach

I’m looking forward to working with you.
Love. Rich