I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You’re not here to be liked.

Most coaches live by following the rules. 

Prosperous coaches break the rules. 

Powerful coaches make a reputation by creating the rules. 

Stop trying to be liked. You’re not here to be liked. 

To be a 10 out of 10 for some, means you must be a 1 out of 10 for others. There’s no energy – or money – in being a 5 out of 10. 

Be provocative. Share what you REALLY think, not what you believe people want to hear. 

Stop waiting until you’re well known. Share your ideas now. One idea at a time. One person at a time. 

Stop trying to fit in. Stand out, by serving, creating, and provoking people’s thinking. The price you pay is your willingness to feel uncomfortable. It’s a price worth paying. 

Love. Rich 


PS. Join me on one of my upcoming Deep Dive coaching experiences:

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Spaces are limited to maintain an intimate, high-impact experience. Reserve your spot today.


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