I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You’re not here to be liked.

Most coaches live by following the rules. 

Prosperous coaches break the rules. 

Powerful coaches make a reputation by creating the rules. 

Stop trying to be liked. You’re not here to be liked. 

To be a 10 out of 10 for some, means you must be a 1 out of 10 for others. There’s no energy – or money – in being a 5 out of 10. 

Be provocative. Share what you REALLY think, not what you believe people want to hear. 

Stop waiting until you’re well known. Share your ideas now. One idea at a time. One person at a time. 

Stop trying to fit in. Stand out, by serving, creating, and provoking people’s thinking. The price you pay is your willingness to feel uncomfortable. It’s a price worth paying. 

Love. Rich 


PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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