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Do You Want It More Than They Do?


Do you ever get frustrated when an ideal client says no? A coach just wrote to me and said:

I just had a conversation with a potential client and I am frustrated. He seems more attached to the reasons why he can’t create what he wants than opening up to the possibility that it could all be possible, entirely on his terms. He told me it was hard because he is married and he can’t just think of himself.

My first thought was, what has that got to do with anything? I am married and that didn’t stop me! It frustrates me when I can see so much possibility for someone and they just keep saying why it is not possible.

What do I do about this? I know I could really help him, if only I could help him see all the stuff that is in the way. But I can’t get him to see it. Does this ever frustrate you too?

Do you just let it go? Or do you do something bold about it? I feel that he has said a clear NO for now, and don’t want to abuse that.”

The coach who asked me this is a parent of two girls. So I asked her, what will you do when your girls are old enough to date boys you think are not right for them, hang out with friends that are not good for them and work in jobs that don’t serve them?

Do you think you’ll be able to ‘tell’ them so? And by the way—how will you know you are RIGHT?

I told her that when my ‘little’ brother was 18 and I was 23 he decided to quit university and a degree in Media Studies to become a ‘runner’ on a film set. You know, the guy who brings coffee to everyone and runs all the errands. Well, mum, dad, my other brother and me – we all tried to convince him that there is NOTHING more important than a university degree… right?

He ignored us. He quit university. He began making coffee on film sets. Now fast forward a few years — he’s now an Oscar and BAFTA award-winning movie producer*.

I then told the coach that I had once had a British client who was a millionaire businesswoman. She was worried about her daughter not taking the career path she was convinced was right for her. I asked her, “What were you doing when you were her age?”

She’s a very prim and proper lady in her sixties and she went silent and looked a bit sheepish as she responded, “Well, much to my mum’s horror, when I was 16, I was taking drugs and living in a squat!” We both laughed out loud.

When you want something for your client more than they do, it’s your thing. And the very best gift you can give them is to take coaching off the table. That way, if and when they are ready, they will come back to you with huge respect and gratitude. And if it turns out that they are never ready, you’ve cleared the space for your next ideal client to show up.

Love. Rich


PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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