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Do your reps

As I write, I’ve just finished a workout. I do something called Super Slow weight training. It’s a strength training technique in which you lift and lower a weight more slowly than usual—you take about 10 seconds to lift the weight and another 10 seconds to lower it.

It’s a challenging and often frustrating style of working out for me because I know I could lift heavier weights but the goal isn’t to see how much I can lift—or to look good. It’s to see how many super slow reps I can do. And that’s usually not very many. But that’s not the point because the goal is to get to muscle exhaustion.

In fact, if I can do around 10 reps or I take more than two minutes to complete the set, my trainer increases the weight or the number of reps, the next time I work out. It never stops…

I’m finding pull-ups really challenging. The maximum number of super slow pull ups (from a dead hang) I can do is 5. And there are many days when I can’t do more than 3. It’s frustrating. And I feel glad that no one’s watching.

I see new coaches looking for shortcuts and an easy way to success. My Facebook feed is full of promises of things like “7 figures in seven days….” or “The precise blueprint to build a $30 million business…”

There are ways to make coaching effortless. There are ways to make client creation simple. But there’s no way around it, you have to do your reps. 

If you want to get strong, you have to sweat. If you want to get better at coaching, you have to first be willing to be bad at coaching. If you want to have new clients say YES, you’ve got to collect NOs. Lots of them. And if you want to build your confidence, you have to fail again and again and again.

It’s the same for building a strong business as it is for building a strong body.

Stop looking for shortcuts. Look for longcuts instead. Be in it for the long-haul. Put in your reps. Rest. Eat well. Sleep well. Then put in more reps.

I took this photo at the end of the workout. Then I wrote this article. Now I’m off for a shower. 

Do your reps.

Love. Rich


PS. It’s amazing for me to realize that we now have 5 self-paced learning programs! So many people keep asking about them, I thought I would break them down for you:

  1. Being an Exponential Coach

You’ll learn everything I know about how to level up as a coach—the 8 principles of Exponential Coaching. If you like to learn independently, this is perfect, as there’s no live interaction from me. The feedback from people who have taken the course and immersed themselves in it has been really great. This program is run by Mindvalley—not my team—but it’s a great low cost entry point into my world. 36 hours of self-paced learning. Your Investment: $695

  1. Be Remarkable

This is really the next level up from Being An Exponential Coach. You’ll learn how to build a word-of-mouth business and to stand out in a world where everyone’s an ‘expert’. You’ll learn how to get the word out when everyone seems to be doing the same thing. And you’ll learn how to sell your book, your program and your coaching in this noisy online world. I’ll give you the mindsets, techniques and tools that I use – and my clients use – so you can take your coaching and consulting practice to the next level… 4.5 hours of self-paced learning. Your Investment: $695

  1. Create!

Creating something from nothing is a high level skill. I am a prolific creator and this skill has helped me soar as a professional coach. In this program, I will teach you how to leverage the power of your creativity—to create tools, intellectual property, articles, videos, podcasts, interviews, webinars and more… Your creativity will allow you to offer far more than just “coaching” to your clients. It is the secret sauce that lets people experience your coaching before they become clients. A two-hour, pre-recorded Masterclass.Your Investment: $900

  1. Coaching Elite Top Performers

Coaches have asked me, for a decade, how I coach extraordinary top performers. So, I spent years deconstructing my own coaching. I looked at what works and what doesn’t work when you’re coaching a world-class martial artist, a former Navy Seal or the leader of a billion dollar corporation. This is a series of six self-paced sessions where I help you achieve mastery in coaching. You begin by taking my Deep Coaching Assessment, to analyse where you need to improve the most. 6 hours of self-paced learning. Your Investment: $997 

  1. Transition Excellence

This is a brand new program we have just launched. It’s primarily for former executives and entrepreneurs who want to thrive as high level coaches to high-level leaders. This program is a hybrid of self-paced learning with a community of top performers and some limited group teaching/coaching with me. The pioneer cohort is almost full but we will be launching this again in early 2021. 100 days of self-paced learning on how to be a high-performing, high-fee coach. Your Investment: $7K





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