I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Do your reps

As I write, I’ve just finished a workout. I do something called Super Slow weight training. It’s a strength training technique in which you lift and lower a weight more slowly than usual—you take about 10 seconds to lift the weight and another 10 seconds to lower it.

It’s a challenging and often frustrating style of working out for me because I know I could lift heavier weights but the goal isn’t to see how much I can lift—or to look good. It’s to see how many super slow reps I can do. And that’s usually not very many. But that’s not the point because the goal is to get to muscle exhaustion.

In fact, if I can do around 10 reps or I take more than two minutes to complete the set, my trainer increases the weight or the number of reps, the next time I work out. It never stops…

I’m finding pull-ups really challenging. The maximum number of super slow pull ups (from a dead hang) I can do is 5. And there are many days when I can’t do more than 3. It’s frustrating. And I feel glad that no one’s watching.

I see new coaches looking for shortcuts and an easy way to success. My Facebook feed is full of promises of things like “7 figures in seven days….” or “The precise blueprint to build a $30 million business…”

There are ways to make coaching effortless. There are ways to make client creation simple. But there’s no way around it, you have to do your reps. 

If you want to get strong, you have to sweat. If you want to get better at coaching, you have to first be willing to be bad at coaching. If you want to have new clients say YES, you’ve got to collect NOs. Lots of them. And if you want to build your confidence, you have to fail again and again and again.

It’s the same for building a strong business as it is for building a strong body.

Stop looking for shortcuts. Look for longcuts instead. Be in it for the long-haul. Put in your reps. Rest. Eat well. Sleep well. Then put in more reps.

I took this photo at the end of the workout. Then I wrote this article. Now I’m off for a shower. 

Do your reps.

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive