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Don’t wait until you’re ready

I’ll be visiting London in a few days to see my family. It’s been almost two years since I hugged my mum, my brothers or my nephews.

One of my favorite London hotels is The Ned. It is set in a former bank.

I love to visit the basement bar, which you enter through a 20-tonne, two-metre wide circular door.

The Vault bar is literally the old bank vault and it is lined with thousands of the original safety deposit boxes. To enter you need to be a member of the Ned’s private club, or be a guest.

There’s something so tempting, exciting and frustrating about a private club. I call it the secret club mindset. The feeling that there’s always a secret club that you can’t yet get into…

There’s a counterintuitive solution to the secret door mindset and it’s the rather liberating idea that instead of craving to be let into someone else’s private club, it’s time for you to create the club that you would struggle to get into…

I did just that 8 years ago.

I spent a year planning how to create a group of coaches and leaders where I would be the least interesting person in the room!

And in 2014 I founded 4PC, based on an old proverb: “If you want to go fast, go alone. If you want to go far, go together…

Once a quarter for the past 7 years, I have gathered together the members of 4PC. We have met in LA, London, San Diego, Santa Fe and Sedona. We have slept under the stars and we have had parties where we’ve dressed as rockstars and superheroes. We even had a onesie party but that shall remain between us!

I have coached and mentored our 4PC community and they do the same for one another. Many of our members will remain friends for life. There’s a group of founder members of 4PC who started meeting once a week almost 7 years ago and they still meet weekly to this day.

Several of our members make over a million dollars a year. Others made their focus in 4PC to create more free time and fulfilment than ever before. 

We regularly make the impossible happen on a regular basis… 

Over the past 8 years, 4PC has had a total of 85 members. But it’s a rather exclusive club and we cap our members at any one time at 30 people. We have a handful of members who have been in for all 7 years, so far.

4PC is not for the light of heart. Members are asked to commit to a minimum of 3 years of membership. And it’s a $25K/year investment.

4PC members are leaders and coaches

Our members are consultants, coaches and trusted advisors. One member has been coaching for over 30 years. And a handful of our members are not professional coaches but they use the coaching mindset in their career as executives or entrepreneurs.

Our alumni include pilots, attorneys, Navy Seals, CEOs and CMOs. Their backgrounds range from private equity, to banking, to the hotel industry, to being Europe’s premier Madonna impersonator!  

One of our members was the first African-American woman White House usher. She worked directly with President Obama and Michelle Obama, in the White House Executive Residence.

Another member runs a Wolf Sanctuary. 

One member owns a hotel in Transylvania. Really!

Clients of our members include world-class athletes, leaders at Fortune 50 firms and top tech companies. One of our members works almost exclusively with leaders who are women of color. Another works with Chiefs of Staff. One member has a community of hundreds of thousands of parents of complex kids.

There are currently 15 books on the shelf in my office that were all written by members of 4PC. 

A taste of 4PC

One of the best ways to discover if you want to be part of a private member’s club is to experience it. 

And this October, I would like to invite you to join us at the 4PC Accelerator.

I will be putting you through a 4PC experience, right alongside the 30 members of 4PC. 

Unlike 4PC, which requires an investment of $25K a year (for a minimum of 3 years), the 4PC Accelerator will run for 22 days and it’s a $6K investment—or $5K if you sign up in the next couple of weeks. 

In the 4PC Accelerator, you will:

  • Prepare for an extraordinary 2024 (not a typo)
  • Discover the Winning Strategy that has helped you be successful but is holding you back from your next level of success. 
  • Create an Impossible Goal. Literally a goal that you could not possibly accomplish at this moment.
  • Find your voice, amplify your voice and write with more power and impact
  • Utilize the 5 essential sources of competitive advantage
  • Play “Hey Yo!” – our private 4PC game – that will enroll 50 powerful leaders in support of your mission

Plus, I’ll be taking you through Finishing School (no, you’ll not be learning upper-class manners—quite the opposite! You’ll be wrapping up or quitting all the open loops that are draining you of energy, right now…)

Raise your hand. Say yes. Fly…

Like almost everything I create, don’t wait until you’re ready. 

“Ready” will never come.

Raise your hand. Say yes. Fly…

“Come to the edge,” he said.
“We can’t, we’re afraid!” they responded.
“Come to the edge,” he said.
“We can’t, We will fall!” they responded.
“Come to the edge,” he said.
And so they came.
And he pushed them.
And they flew.
– Guillaume Apollinaire

The Accelerator is for you if you can say YES to the following questions:

1. Impact
Are you driven and talented, with a bigger mission ahead of you than you have
behind you?

2. Income
Can you put long-term impact ahead of short-term income and cash flow?

3. Ambition
Do you continually raise the bar for yourself and those around you?

4. Rule breaking
Are you willing to risk your current success to get to your next level of success?

5. Problem solving
When someone says, “That’s impossible…” does the voice in your head reply, “I’ll show you!”

6. Fascinating people
Are you ready to hang out with people who challenge, fascinate and inspire you?

7. Contribution
When you join a community are people grateful you are there?

Love. Rich  


PS. Exciting News… The acclaimed 90 Day Money Game is making its grand return! For 16 years, this unique Client Creation game has been the secret weapon for the world’s top coaches ready to create their next client. Now, it’s your opportunity to join the ranks… 


PLUS, whenever you’re ready – here are 4 more ways you can amplify your coaching impact and income: 

  1. The Coaching In Challenging Times Playbook. The year ahead is likely to be volatile and uncertain, which is why this playbook has been downloaded by tens of thousands of coaches…  
  2. Our Intensives have sold out for over a decade. Secure your spot now – 101 tickets have already been claimed. Choose between The Virtual RLI to unlock the secrets to a thriving coaching business. Or Join me at The Santa Fe RLI – our first in-person Intensive in 5 years, bundled with complimentary Virtual RLI access.
  3. Rich Litvin RAW! Dive into over 40 hours of my immersive coaching content, accessible anytime, anywhere. It’s like having a coaching seminar in your pocket!
  4. The Thinking Partnership: This is beyond coaching – it’s exclusive and personal support. One of my clients is a former international boxer turned elite coach, another is the founder of a global therapy school. I provoke your thinking, you take action, and your life and business transforms. One spot available.  

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