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Don’t Be A Coach

blah-blah-blah“How do I describe what I do?” “What’s my elevator pitch?” “What can I say when I meet people?”

I see a lot of coaches worried about these questions. But they are asking the wrong questions.

There are only 2 things I want to occur when someone says, What do you do? – either they say WOW! Or they get curious, “Really? How do you do that?”

Most of the time people are simply trying to label you or put you in a ‘box’. “Oh, she’s a coach. I know what that means…” And then the conversation is over. What if you could OPEN a conversation with curiosity?

What if you never, ever, said you were a Coach again? DON’T be a COACH (there are far too many coaches out there!). Be YOU. There’s only ONE of you on the entire planet. Demonstrate your expertise by sharing the results of your clients.

Tell a story, instead. Talk about your impact instead of what you do:

“Well, it’s kind of hard to describe what I do—but the other day I spent an hour talking to an athlete who was struggling to raise funds for her Olympic bid. The next day she called to say she’d raised $40,000 of corporate sponsorship.”

“A woman came to me with an ‘impossible’ goal of leaving a low paid teaching job in Athens, at the height of the Greek economic collapse. Within a year she’d moved to Brazil where she is now a superyacht broker, selling yachts from $30m to $300m.”

“A coach asked me for help to grow his business. He’d made less than $45K the previous year. In the year he apprenticed with me he billed $400,000 and he still doesn’t have a business card or a website.”

Will everyone like what YOU say? Nope. Will everyone say wow! Absolutely not.
But you are not looking for ‘everyone’ to be your client (at least I hope not).

The ONLY purpose of crafting an answer to the question, What do you do? is to have your ‘right people’ say “How did you do that?”

Because then you can say, “I can do better than that. Would you like an actual experience of what I do? What’s your biggest challenge or your biggest goal, right now?”

Now it’s your turn: tell me one of your client success stories that makes me go wow.

Share your success stories on our Facebook Page:

Love. Rich

PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together