I have grown an audience of over 45,000 leaders and coaches, over the past 20 years. But if you’re interested in 1:1 coaching with me, or to join 4PC, my mastermind community, you’ll still need to have a very personal and private coaching experience with me.
I once had a call from a woman who was interested in becoming my Protégé. It’s a $100K investment.
I spoke with her at length. And I coached her several times.
Then she flew to LA to attend my Intensive.
After it was over, she told me that she only came to the event to do her due diligence. She had quietly asked everyone who had ever worked with me why they had signed up.
She told me that the most common answer to the question, “Why do you work with Rich?” was “I don’t know…“ 😂
Then she smiled and handed me a check for $100,000!
Sell the experience of coaching, not the concept of coaching.
Serve everyone as if they were already a $100,000 client.
When you serve people powerfully enough, your dream clients will eventually sign up.
Love. Rich