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Want $100K clients? Serve everyone as if they are already a $100K client…

I have grown an audience of over 45,000 leaders and coaches, over the past 20 years. But if you’re interested in 1:1 coaching with me, or to join 4PC, my mastermind community, you’ll still need to have a very personal and private coaching experience with me. 

I once had a call from a woman who was interested in becoming my Protégé. It’s a $100K investment. 

I spoke with her at length. And I coached her several times.

Then she flew to LA to attend my Intensive. 

After it was over, she told me that she only came to the event to do her due diligence. She had quietly asked everyone who had ever worked with me why they had signed up.

She told me that the most common answer to the question, “Why do you work with Rich?” was “I don’t know…“ 😂

Then she smiled and handed me a check for $100,000!

Sell the experience of coaching, not the concept of coaching. 

Serve everyone as if they were already a $100,000 client. 

When you serve people powerfully enough, your dream clients will eventually sign up. 

Love. Rich


PS. Whenever you’re ready – here are 3 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this live training. Over 100 people joined me for our first live call – and all calls are recorded, so it’s not too late to join me…
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. The $100K Club: A six month Master’s Degree in High-Ticket Client Creation. The price increases as we get closer to the start date. Secure your spot now and start your journey to 6-figure coaching success today! 🚀

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Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
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