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“Fear is a mask for desire…”

Fear is often a mask for desire.  So when Niki told me that she was scared and that her next goal looked impossible, I wasn’t buying it. 

You see, I knew that Niki works for the International Red Cross. She’d set up a coaching program for the World Economic Forum. She coaches brilliant leaders. And she’d developed an online campaign that generated millions of dollars. 

At the end of our conversation, she had an insight that was so profound, it brought her to silence. We were recording the call, so I told the sound engineer to stop the recording.

But what she said next was so important, I decided to keep it in, so you get to hear it all… 

Listen here:


Love. Rich


PS. More transparency here: almost 20 years into my coaching career, I still get nervous every time I launch a new program. When the first person signs up, it always feels like a fluke! And it’s only after the second person is in that I believe it’s real.

Well, the first two people have already signed up for The $100K Club, so strap in, we are ready to fly!!

There are now just 13 spots left at the early bird price. They include a gift ticket to my four newest programs (a $3,686 value bonus). Don’t miss this opportunity to join an exclusive group of coaches committed to growth and success.

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